0:00man demonstrates beard filler The scene features a male subject from the chest up, positioned slightly to the right of the frame, looking towards his left cheek. He has a dark, well-groomed beard with some noticeable patchy areas. He is wearing a plain grey t-shirt and a gold bracelet on his right wrist. He holds a white and black marker-like tool with his right hand, actively dabbing it onto his beard on the left side of his face. The background is a brightly lit, minimalist bathroom with white walls and a glimpse of a rectangular mirror or window frame. The lighting is bright and even, suggesting overhead lighting. A prominent yellow text overlay reads "If you have patchy spots in your beard". The camera remains static.
0:03man examines beard in mirror The scene shows the same male subject, now looking into a mirror or holding up a phone to record himself, positioned slightly off-center to the left. He is smiling and turning his head, observing his beard. He touches his chin and jawline with his right hand, seemingly examining the patchy areas. The background is still a brightly lit, minimalist bathroom with white walls. The lighting is soft and even. Yellow text overlays appear sequentially: "If you notice patchy spots", then "in your beard", and finally "Here's the easiest way to fill them in". The camera is static, capturing the reflection or selfie perspective.
0:07man reveals product kit The male subject from previous scenes is now positioned centrally, facing the camera directly. He holds a light brown cardboard box, opening it to reveal its contents. His eyes are wide, and he displays a joyful, surprised expression, mouth slightly open. The background is still the minimalist bathroom, with white walls and a glass shower partition visible. The lighting is bright and clean. A yellow text overlay at the bottom reads: "Beard Club growth kit". The camera is static.
0:08influencer introduction and beard story This is a dynamic split screen shot with an influencer's headshot in the upper left corner and a stylized, motion-graphic background taking up the rest of the frame. The influencer is a Black male, wearing a brown t-shirt, with braided hair and a full beard, looking directly at the camera and speaking with an excited expression. The background is a vibrant yellow-green with a subtle texture resembling grass or beard hair, partially obscured by large white text that reads "OUR BEARD YOUR STORY". A blurred image of a bearded man is visible behind the text, adding to the theme. The camera is static on the split screen composition.
0:10james harden endorsement split screen The scene continues with a split-screen format. The male influencer remains in the upper-left corner, speaking animatedly. The larger right and bottom sections of the screen feature a dynamic collage of four different images of basketball player James Harden, known for his prominent beard. The background changes between vibrant pink, green, and purple, with abstract white line drawings. Text overlays include "JAMES HARDEN", "THE SAME", and "METHOD", emphasizing his connection to the product. The camera is static, presenting this multi-panel composition.
0:12influencer close up testimonial This is a tight close-up on the male influencer's face, filling the entire frame. He is looking directly into the camera, speaking with enthusiasm, his mouth slightly open in a wide smile. His full beard is prominent, and his eyes are bright. The background is a plain, light-colored wall, likely white or off-white. The lighting is soft and even, highlighting his facial features. A yellow text overlay "USING IT" appears at the bottom. The camera is static.
0:13influencer in car results The male influencer is now seen from a medium shot, seated inside a modern car, likely a Tesla, judging by the glass roof and interior design. He wears large, stylish black sunglasses and a brown t-shirt. He is touching his beard with both hands, smiling broadly and nodding his head, conveying satisfaction. The background shows the car's interior and a blurred view of the outside through the windows. The lighting is natural daylight filtering through the car windows. Yellow text overlays appear sequentially: "AND STARTED", then "RESULTS". The camera is static.
0:16user week1 beard growth A male subject is presented in a tight close-up, looking directly into the camera from a slightly low angle. He has medium skin tone, dark hair, and brown eyes. He wears red over-ear headphones and a dark hooded sweatshirt with yellow text (partially obscured) that reads 'AVAGE'. His facial expression is neutral to slightly somber, with a hint of skepticism. A short, patchy beard is visible on his chin and jawline. The background is indistinct, appearing to be an indoor setting with low, diffused lighting. A white text overlay at the bottom reads: "WEEK 1". The camera is static.
0:17user week2 beard growth The same male subject is shown in a tight close-up, looking directly into the camera. His beard appears slightly fuller compared to the previous scene, though still patchy. He is no longer wearing headphones and has a more neutral expression. He wears a dark red t-shirt and a silver chain necklace. The background is a plain, light-colored indoor wall, with soft, even lighting. A white text overlay at the bottom reads: "WEEK 2". The camera is static.
0:18user today beard growth selfie The same male subject is shown in a medium close-up, capturing a selfie-style shot through a phone camera interface, as indicated by the yellow square focusing frame and on-screen controls like 'CINEMATIC', 'VIDEO', 'PORTRAIT'. He wears a bright yellow hoodie. His beard is noticeably much fuller and less patchy than in previous scenes. He lightly touches his beard with his right hand and has a slightly surprised or pleased expression. The background is a bright, indistinct indoor setting. A white text overlay at the bottom reads: "TODAY". The camera perspective mimics a phone screen recording.
0:19user examines full beard in mirror The male subject is now dressed in a stylish blue blazer over a black shirt, looking into a mirror. He is smiling broadly and touching his now full and healthy beard with his right hand, examining it from different angles. His beard is dense and appears to have filled in all previous patchy spots. He wears a silver earring in his left ear and a red and black bracelet on his left wrist. The background is a plain white wall, typical of a bathroom or dressing area. The lighting is bright and even. White text overlays appear sequentially: "I started seeing growth in", then "places that were", and finally "ALWAYS PATCHY". The camera is static, capturing the mirror's reflection.
0:21user beard closeup always patchy A very tight close-up shot focuses on the lower part of the male subject's face, specifically his now fuller beard and his hand touching it. The beard is dense and uniform, showing no signs of patchiness. His fingers gently brush through the beard, emphasizing its texture and fullness. His skin tone is medium. The background is completely out of focus, highlighting the beard itself. The lighting is soft and natural. A white text overlay at the bottom reads: "ALWAYS PATCHY". The camera is static.
0:22woman introduces discount A female subject, appearing to be in her 20s or 30s, with long blonde wavy hair, is walking towards the camera while holding a Beard Club product box. She is wearing a white V-neck top and a delicate gold necklace, and small hoop earrings. She is smiling and speaking directly to the camera, gesturing with her free hand. The background shows a modern indoor setting with white walls, a black staircase railing, and a plant. Bright, ambient lighting fills the space. A white text overlay at the bottom reads: "You can actually get this". The camera tracks her movement slightly.
0:23product kit overhead shot An overhead shot displays the full contents of the Beard Club growth kit laid out neatly inside its cardboard box. The kit includes a black derma roller, a bottle of 'BEARD CLUB GROWTH VITAMINS', a smaller spray bottle labeled 'BEARD CLUB DERMA ROLLER CLEANSER', and a bottle of 'BEARD CLUB BEARD GROWTH OIL'. All products are predominantly black with yellow accents and branding. The items are nestled in shredded brown paper for packaging. The box itself is light brown. A white text overlay at the bottom reads: "whole kit at a". The camera is static.
0:24woman reiterates discount The female subject from the previous scene continues walking and speaking directly to the camera, her expression bright and engaging. She still holds the Beard Club box. The background is a modern indoor setting with white walls and a black staircase railing. The lighting is consistent, bright and ambient. A white text overlay at the bottom reads: "right now if you hurry". The camera continues to track her movement slightly.
0:25final call to action with fire effect The scene features the same female subject, now positioned in the bottom left corner, speaking directly to the camera. Her expression is bright and persuasive. The main focus of the background is a stylized visual effect: a black derma roller (part of the Beard Club kit) lying on a light-colored surface, with flames erupting from its head, creating a dramatic and eye-catching element. The flames are bright orange and yellow, contrasting with the dark derma roller. A large, bright yellow banner text overlay at the top reads: "USE CODE: GROWCLUB35 FOR 35% OFF NOW". The camera is static.
