0:00Chick-fil-A sandwich with partial branding
A static, close-up shot of a delectable Chick-fil-A Smokehouse BBQ Bacon Sandwich, viewed from a slightly elevated eye-level perspective. The sandwich, composed of a crispy fried chicken fillet, melted orange cheddar cheese, several strips of glistening, dark brown bacon, and a thick layer of BBQ sauce, sits atop fresh green lettuce leaves, all encased in a soft, golden-brown brioche bun with a distinct split top. The sandwich is positioned centrally, occupying the lower half of the frame. The background is a clean, bright white, with a subtle, blurred hint of a light brown counter surface directly beneath the sandwich. Above the sandwich, partially visible red text reads "BACON" with the Chick-fil-A logo in the middle, and "SANDWICH" curving underneath, suggesting a larger circular logo not yet fully revealed. The lighting is bright and even, emphasizing the food's texture and freshness, while the color palette is dominated by the warm browns, reds, and greens of the food against the stark white and red branding.
0:01Chick-fil-A sandwich with full branding and slogan
This static, medium shot continues to feature the appetizing Chick-fil-A Smokehouse BBQ Bacon Sandwich, identical in its composition and presentation to the previous scene: a crispy fried chicken fillet, melted cheddar cheese, bacon, BBQ sauce, and fresh lettuce, all on a brioche bun. The sandwich remains centered in the lower half of the frame. The background is a stark, clean white, with the blurred suggestion of a light brown surface beneath the sandwich. However, the red branding text above the sandwich now fully forms a complete circle, clearly stating "SMOKEHOUSE BBQ BACON SANDWICH" with the iconic Chick-fil-A logo at its core. At approximately 2900 milliseconds, additional red cursive text, "The spice is right," elegantly appears above the circular branding. The scene maintains bright, even lighting, highlighting the delicious details of the sandwich. The dominant colors are the food's natural hues of golden brown, orange, dark brown, and green, contrasted by the bold red and white of the branding and background.
0:04Chick-fil-A logo and call to action
The scene transitions instantly to a pure, clean white background, devoid of any objects or settings. In the center of the frame, the iconic Chick-fil-A logo is prominently displayed in its signature vibrant red. The logo features the stylized 'Chick-fil-A' text with the distinctive red rooster head icon. Directly beneath the main logo, smaller, red, sans-serif text appears, reading "Order now for a limited time." This text is accompanied by a small, minimalist red icon that resembles a delivery vehicle with wings or a stylized 'fast' symbol, further emphasizing the call to action. The lighting is uniform and bright, illuminating the clean white background and sharp red graphics. The color palette is simple and striking, consisting solely of brilliant white and bold red, creating a clear and direct message.
