0:00market vendor smiling This scene features a medium close-up shot of a mature Hispanic woman, captured from her mid-chest up, positioned slightly to the left of the frame. She is outdoors, likely at a vibrant market stall, indicated by the softly blurred background showing hints of light-colored fabric canopies and natural light. The lighting is bright and warm, casting subtle highlights on her face and hair, suggesting a sunny day. She is smiling broadly, revealing her teeth, and her eyes are looking slightly upward and to the right, conveying a sense of joy and optimism. The camera remains static throughout this segment. Bright yellow text overlays appear sequentially over the bottom left portion of the frame: initially 'Más para enviar...', then changing to 'menos en tarifas.', then 'con $0 de tarifa*', and finally 'todo desde nuestra app'. In the top left corner, the yellow Western Union logo is prominently displayed against a muted background. The overall color palette is warm, with a predominance of natural skin tones, blues from her shirt, and the bright yellow of the text and logo, creating an inviting and positive atmosphere.
0:09western union cta screen This scene presents a static, full-frame digital graphic. The background is a vibrant, bright yellow, which dominates the entire screen. Centered vertically and horizontally, large, bold black text appears, first stating 'en tu primera transferencia internacional en línea.'. This text then transitions to showcase the Western Union brand. The brand's black 'W' logo, resembling stacked arrows, is displayed on the left, with the words 'Western Union' in black sans-serif font to its right. Below the logo, a prominent black rectangular button with rounded corners reads 'Envía ahora' in white text. Further below, two app store badges are visible: one for the Apple App Store, reading 'Consíguelo en el App Store', and another for Google Play, reading 'DISPONIBLE EN Google Play', both in black on white backgrounds. At the very bottom of the screen, a small black disclaimer text provides additional legal information. The entire composition utilizes a clean, high-contrast color palette of bright yellow and black, reinforcing the brand's visual identity. The camera is completely static, focusing solely on the evolving digital graphic content.
