0:00intro frizzy hair with text
The scene opens with a medium shot of a young Black woman sitting and looking directly into the camera, her hands gently touching her visibly dry, voluminous, and frizzy natural black hair. She has a neutral to slightly curious expression. The lighting is bright and even, coming from the front, highlighting her glowing skin. The background is a minimalist, light-toned room with white walls, a subtle white patterned chair back, and a framed abstract art piece partially visible on the left wall. A white text overlay in the upper center reads: 'Healthy hair journey: Combating dry winter hair'. The dominant colors are warm neutrals, black, and the texture of her hair. There is no significant camera movement.
0:02presenting olaplex mask
The shot is a medium close-up of the same young Black woman, now holding a white tub of 'OLAPLEX RICH HYDRATION MASK' with black and gold lettering. Her hands are neatly manicured with a light pink nail polish. She brings the product into the frame from the bottom, holding it directly in front of her. She looks at the product, then lifts her gaze to the camera with a confident smile, gesturing with her other hand towards the product. Her dry, frizzy hair is still prominent, framing her face. The background remains the same minimalist, well-lit room. The lighting is soft and natural, emphasizing the product's packaging and her facial expression. The color palette is dominated by whites, black, and her warm skin tones. There's a subtle slight push-in motion.
0:04preparing hair and product
The shot is a medium close-up of the young Black woman, now with her dry, frizzy hair parted and clipped with two large, pink claw clips on either side of her head, indicating preparation for a treatment. She opens the white Olaplex mask tub and scoops out a generous amount of the creamy white product with her fingers. She looks intently at her hands as she extracts the product. The background is consistent, maintaining the bright, clean aesthetic of the room. The lighting is soft and even, highlighting the texture of the hair clips and the product. The color palette remains neutral with the pops of pink from the clips. The camera is static, focusing on her upper body and hands.
0:07applying mask to hair
The scene shows a series of medium shots of the young Black woman applying the creamy white Olaplex mask to sections of her hair. Her hair is still sectioned with the pink claw clips. She works the product thoroughly into her natural black hair, starting by rubbing her hands together to distribute the product, then massaging it into her hair strands. The product appears to coat her hair, giving it a slightly grayish, textured look. She then twists and braids a section of her hair to ensure even distribution. Her expression is focused and diligent. The background is a well-lit, minimalist room, with a door and a light fixture visible on the right wall. The lighting remains soft and natural. The camera is static, observing her application process. The color palette features whites, black, and the texture of the hair with the mask.
0:12detangling and showing softness
This segment features the young Black woman detangling her hair after applying the mask. The creamy white mask is visible throughout her dark, natural hair, giving it a greyish, moisturized appearance. She uses a black detangling brush, running it smoothly through sections of her hair, which now appears much softer and more manageable than in previous scenes. Her hair stretches and detangles easily, demonstrating the product's effectiveness. She looks to the side with a serious, observant expression as she works. Towards the end of the segment, she shakes her head, causing her now soft and hydrated hair to sway, and then looks at the camera with a satisfied smile, showcasing the improved texture. The background and lighting remain consistent with the minimalist room setting. The camera is static, capturing her detailed hair care routine.
0:21rinsing hair in shower
The scene shifts to an overhead shot, showing the young Black woman from behind as she rinses her hair in a shower. Water streams from a gray handheld showerhead held over her head, soaking her dark, now-defined natural curls. Her bare shoulders and upper back are visible, wet from the shower. The shower wall is composed of clean, rectangular white tiles, creating a minimalist and bright environment. The water cascades down her back, and steam might be subtly visible, indicating a warm shower. The lighting is bright and direct, highlighting the wetness of her skin and hair. The color palette is dominated by whites, the dark tones of her hair, and her brown skin. The camera is static, providing a clear view of the rinsing process.
0:23styled shiny hair reveal
The young Black woman is back in the original room setting, now with her hair washed, dried, and beautifully styled. Her hair is straight, sleek, and incredibly shiny, falling past her shoulders. She is wearing a black tank top, revealing her arms. She touches and twists a section of her hair, showcasing its softness and healthy appearance. Her expression is one of contentment and happiness, with a bright smile illuminating her face as she looks to the side and then directly at the camera. The background remains the bright, minimalist room. The lighting is soft and flattering, emphasizing the shine and texture of her hair. The color palette is focused on her dark, shiny hair, her skin, and the black tank top against the light background. The camera is static.
0:28final product endorsement
In the final scene, the young Black woman holds up the white 'OLAPLEX RICH HYDRATION MASK' tub once more, but this time with her hair beautifully styled, sleek, and shiny. She looks directly into the camera with a wide, joyful smile and nods, giving a clear endorsement of the product. Her newly transformed hair frames her face, appearing healthy and radiant. The background and lighting are consistent with the minimalist room setting. The scene highlights the direct correlation between the product and the positive hair results. The camera is static, focusing on her and the product, concluding the demonstration. The color palette is bright and clean, with the black of her top and hair contrasting with the white product and background.
