0:00portillos meal overhead
A close-up, slightly elevated shot captures a collection of Portillo's items on a table. On the left, a brown paper bag with red vertical stripes prominently displays the 'Portillo's Hot Dogs' logo. To its right, a tall white paper cup with matching red stripes and logo holds a beverage, with a straw visible. In the foreground, a large, open Italian beef sandwich, wrapped in wax paper, is presented next to a small white plastic cup filled with ketchup, dusted with black pepper. The sandwich reveals layers of thinly sliced beef and colorful giardiniera. The overall lighting is soft and diffused, highlighting the textures of the food and packaging. The color palette is dominated by red, white, and brown with accents of green and yellow from the sandwich toppings, conveying a casual, inviting fast-food aesthetic.
0:01two women eating
A medium shot frames two young women sitting at a table in what appears to be a restaurant or diner, both holding and looking down at large Italian beef sandwiches. The woman on the left wears clear-framed glasses and a denim jacket over a white top. The woman on the right wears dark sunglasses and a white long-sleeved top. They are positioned centrally, with the camera slightly below eye level looking up at them. The background features a large window with a bright blue sky visible, suggesting it's daytime. Reflections and outdoor elements can be faintly seen through the window. The interior lighting is bright and ambient, complementing the natural light. The overall mood is casual and friendly, capturing a shared meal experience. The color palette is cool with blues from the sky and white/denim tones from their clothing.
0:02menu screen and restaurant interior
A medium shot captures a section of a Portillo's restaurant interior, focusing on a large digital display screen. The screen shows a vibrant, close-up video of an Italian beef sandwich being assembled, with a hand in a blue glove drizzling gravy over the meat and toppings. To the left of the screen, a red and white checkered wall panel is visible, while below it, a stainless steel refrigerator unit and a
0:03sandwich preparation close up
An extreme close-up, overhead shot focuses on an Italian beef sandwich, open and richly filled. Thinly sliced, moist grey beef fills the bottom bun, topped generously with a mix of brightly colored giardiniera, including red, yellow, and green pieces. A hand, likely wearing a blue glove, is visible at the top left of the frame, either adding or adjusting the toppings, suggesting active preparation. The bread appears soft and slightly glistening from the meat's juices and gravy. The lighting is bright and direct, enhancing the textures and moisture of the ingredients. The composition emphasizes the abundance and freshness of the sandwich components, inviting the viewer to appreciate its details.
0:05sandwich and fries top down
A top-down, medium shot presents a ready-to-eat meal on a white paper liner over a dark surface. A large Italian beef sandwich, cut open to reveal its abundant filling of thinly sliced beef and colorful giardiniera (red, green, white pieces), is positioned horizontally in the lower center. Above and to its left, a white paper tray overflows with golden, crinkle-cut fries. A small white plastic cup containing ketchup is situated to the left of the sandwich, near the fries. The lighting is bright and even, creating a clean and appealing visual of the meal. The overall color palette is warm, with the golden fries and beef contrasting with the red of the ketchup and giardiniera.
0:06gravy customization screen
A close-up shot focuses on a digital touchscreen menu, displaying options for customizing the gravy of an Italian beef sandwich. The screen has a clean white background with red accents for buttons and headers. Visible options include 'Dry', 'Dipped', 'Side of Gravy', and 'Extra Dipped'. A hand with a light-colored sleeve enters the frame from the right and taps the 'Extra Dipped' button, causing it to highlight in red. Below these options, sections like 'MAKE IT A MEAL?' and 'RECOMMENDED for you' with associated images are partially visible. Bright reflections on the screen indicate an overhead light source. The shot provides a clear view of the user interaction with the menu.
0:09woman holding sandwich
A medium close-up shot features a young woman, identified by her dark rectangular sunglasses and white long-sleeved sweatshirt, holding an open Italian beef sandwich with both hands. She is looking directly at the camera with a subtle, friendly smile. The sandwich is generously filled with sliced beef and giardiniera. The background is softly blurred, showing a window with bright daylight outside and a wall inside the restaurant decorated with what appear to be vintage black and white images or illustrations. The lighting is bright, with natural light from the window illuminating her and the food. The overall mood is pleasant and casual, highlighting her enjoyment of the meal.
0:10sandwich extreme close up
An extreme close-up shot focuses intently on the interior of an Italian beef sandwich, held by hands visible at the bottom of the frame. The sandwich is densely packed with thinly sliced, tender-looking beef, glistening with gravy. A vibrant mix of giardiniera, featuring small pieces of red, green, and white pickled vegetables, is spread throughout the meat. The bread of the sandwich appears soft and slightly soaked from the moisture. The lighting is bright and direct, accentuating every detail and texture of the food, making it look incredibly appetizing and rich. The composition fills the entire frame with the sandwich, emphasizing its delectable contents.
0:11two sandwiches and fries
A wide, top-down shot captures two Italian beef sandwiches and a large serving of crinkle-cut fries, laid out on a white paper liner on a dark table surface. Both sandwiches are open, showcasing the generous portions of thinly sliced beef and colorful giardiniera. The sandwiches are arranged horizontally. A substantial portion of golden, crinkle-cut fries is contained in a red and white paper tray. A single small white plastic cup of ketchup, sprinkled with black pepper, is also visible. The lighting is bright and even, highlighting the entire meal setup. The scene conveys a complete and satisfying fast-food experience, with a focus on shared portions.
0:13portillos location text overlay
The scene displays a static graphic with a light beige background. Centered at the top is the distinctive red, stylized 'Portillo's' logo. Below it, in black sans-serif text, the phrase 'Now Open in Lubbock, TX' appears. Further down, the full address '5031 Milwaukee Avenue, Lubbock, TX 79407' is revealed line by line, character by character, in a gradual typing animation. The lighting is uniform, as expected for a graphic, ensuring high readability. The color palette is simple and clean, consisting of beige, red, and black, designed for clear communication of the new store location.
