0:00family walking parking lot
A medium wide shot from a slightly low angle captures a family of three walking from left to right across a sunlit asphalt parking lot. The ground is grey with white painted parking lines. In the background, industrial-looking buildings with light-colored siding and dark roofs are visible under a bright blue sky with scattered fluffy white clouds. Shadows of the family are cast long behind them on the pavement. The overall lighting is bright and natural, indicating daytime. A text overlay in white capital letters reads 'FAMILY DATE NIGHT' on the top line and 'AT OUR FAVORITE SPOT' on the second line, positioned centrally in the lower half of the frame. The camera is static.
0:02portillos exterior
A medium shot from a slightly low angle captures the front facade of a Portillo's restaurant building. The architectural style features grey textured blocks and horizontal white paneling. A large, prominent red and white sign with 'Portillo's' in script font and 'HOT DOGS BEEF BURGERS SALADS' below it, is angled dynamically at the top of the building. The sky is partially cloudy with bright sunlight peeking through, creating a dramatic, somewhat overcast yet bright feel. Accessible parking signs with blue wheelchair icons are visible near the entrance. A dark-colored SUV is parked in front of the building on the right side of the frame. The overall color palette is red, white, and grey with natural blue and white from the sky. The camera slowly pans upwards.
0:03opening door
A close-up shot focuses on a hand reaching out to pull open a modern glass and silver-framed door. The hand belongs to a person with fair skin and a visible forearm. The door handle is a horizontal silver bar. Through the clear glass, a black and white checkered floor pattern characteristic of diners is visible inside, suggesting the entrance to a restaurant. The lighting is bright and clear, with some reflections on the glass. The camera is static.
0:04restaurant entrance floor
A low-angle, medium shot captures the interior floor of the Portillo's restaurant, featuring its iconic black and white checkered tile pattern. A large red circular logo with a white 'P' is inlaid into the floor in the center of the frame. The perspective suggests someone is walking forward, looking down. In the background, various 'Order Here' signs with red and yellow branding are visible, along with black booths and tables. The lighting is bright and artificial, typical of an indoor restaurant environment. The camera moves forward, simulating a walk-through.
0:05interior wall decor
A medium shot captures a wall decorated with vintage-style signs and framed pictures, creating a nostalgic diner ambiance. The camera pans from left to right, revealing various signs related to food (e.g., 'Frankfurter,' 'Chicken Bread Sandwich,' 'Ham-Cheese Sandwich') and automotive/gasoline brands (e.g., 'Kendall,' 'Tydol,' 'Mobiloil Gas'). There are also decorative metal hubcaps and a 'Route 41' sign, alongside framed black and white photos and license plates. The walls are mostly white or off-white, with some brick-like texture. The lighting is warm and artificial, highlighting the retro decor. The overall color palette features reds, yellows, and blues from the signage, set against a neutral background.
0:07mother baby selfie
A close-up, slightly Dutch angle shot features a young woman holding a baby, both looking towards the camera and smiling. The woman, likely the mother, is positioned slightly to the left, with the baby held against her chest. The background is slightly blurred but shows more of the restaurant's vintage-style decor, including a 'PICK UP 6' neon sign and other menu boards. The lighting is bright, possibly from overhead restaurant lights. The atmosphere is warm and joyful. The camera is static and appears to be held by one of the subjects.
0:08ordering kiosk
A medium shot captures a young man holding a baby while interacting with a self-service ordering kiosk inside the restaurant. The man is on the left, facing the kiosk, which is a tall, black touchscreen with a white background initially. He is pointing at the screen with his right hand. The baby is held in his left arm, looking towards the screen. The background shows more of the restaurant interior, including black and white checkered patterns, red accents, and some distant tables with patrons. The lighting is bright and even. An 'ORDER HERE' sign is visible above the kiosk. The kiosk screen then transitions to display a 'Hot Dog' menu item with an image and description. The camera is static.
0:11kitchen counter area
A wide shot captures a section of the Portillo's restaurant kitchen counter and ordering area. A prominent 'PICK UP 6' neon sign in red is centrally located above a long stainless steel counter. Various menu boards and classic diner-style signs (e.g., 'Super Cheese Burgers,' 'Strawberry Malt') adorn the walls above the counter. Behind the counter, kitchen staff in red shirts can be seen working, and a window shows the outside. The ceiling is blue with various lights, and the floor retains the black and white checkered pattern. The lighting is bright and functional, typical of a fast-casual restaurant kitchen. The camera is static.
0:12dining area jukebox
A medium wide shot showcases a classic diner-style jukebox, prominently featured on the right side of the frame, in a Portillo's restaurant dining area. The jukebox is silver and grey with illuminated yellow-orange sections at the bottom, exuding a retro vibe. The surrounding walls are decorated with black and white checkered tiles and red trim, along with vintage signs and a 'Portillo's CATERING' advertisement. In the background, part of the dining area with booths and tables is visible. The ceiling is blue with circular red and white light fixtures. The lighting is bright and contributes to the lively atmosphere. The camera is static.
0:14food bags on tray
A close-up shot focuses on two brown paper bags, branded with 'Portillo's' and phrases like 'UNRIVALED CHICAGO STREET FOOD,' sitting on a dark brown plastic tray. A hand with fair skin, likely belonging to a young adult, is visible at the bottom of the frame, gently holding the edge of the tray. The background is blurred, showing hints of the restaurant's interior. The bags are full, suggesting a meal ready to be consumed. The lighting is soft but adequate for an indoor setting. The camera is static.
0:15baby at table
A medium close-up shot features a toddler sitting at a booth table in the Portillo's restaurant. The child, with light blonde hair, is wearing a bright red t-shirt. They are looking down and interacting with something on the table, which appears to be a small QR code or menu card. The table surface is a light wood grain. In the background, the blurred restaurant dining area with red and blue accents, and other patrons, can be seen. The lighting is bright and warm, creating a cozy atmosphere. The camera is static.
0:16hotdog assembly line
A medium close-up shot focuses on a food worker in a red uniform and black apron, wearing white gloves, preparing hot dogs behind a stainless steel counter. Five partially assembled hot dogs in poppy seed buns are arranged in a metal holder. The worker uses tongs to add pickles from a large metal tray of pickle spears. Another tray of sliced red tomatoes is visible next to the pickles. The setting is a clean and well-lit kitchen or serving area. The lighting is bright and functional. The camera is static.
0:19unwrapping hotdog
A close-up shot focuses on a pair of hands carefully unwrapping a hot dog from a white paper wrapper with red 'Portillo's' branding. The hot dog is in a poppy seed bun, already topped with relish, onions, and what appear to be sliced tomatoes and a large pickle spear. The background is blurred, showing hints of the restaurant's dining area with tables and other patrons. The lighting is bright and direct, highlighting the food. The camera is static.
0:22chicago style hotdog
An extreme close-up shot showcases a perfectly prepared Chicago-style hot dog. The hot dog is nestled in a poppy seed bun, brimming with vibrant toppings: yellow mustard zig-zags, bright green relish, chopped white onions, sliced red tomatoes, a long green kosher pickle spear, and bright green sport peppers. The colors are vivid and appealing. The hot dog is held by two hands, presenting it clearly to the viewer. The background is blurred, maintaining focus on the food. The lighting is bright and even, emphasizing the freshness of the ingredients. The camera is static.
0:25man eating hotdog
A medium close-up shot features a young man in a diner booth, taking a large bite out of a Chicago-style hot dog. He is wearing a white t-shirt and a beige baseball cap. He pauses after the first bite, savors the flavor, then smiles and gives an 'okay' hand gesture before taking another bite. On the table, a red and white striped cup with 'Portillo's' branding is visible. The background shows the vibrant, retro-themed restaurant interior, with blue ceilings, red and white light fixtures, and vintage signs. The lighting is bright and warm. The camera is static.
0:32family eating fries
A medium shot captures the family of three sitting at a red-topped diner booth table inside Portillo's. The father and mother are on either side of the frame, holding up french fries in cardboard containers (red and white striped, Portillo's branded) in a celebratory 'cheers' gesture, looking at each other and smiling. The baby, in a red shirt, is seated between them, looking towards the fries. Various Portillo's branded items like cups and paper hot dog wrappers are scattered on the table. The background shows the bustling, brightly lit restaurant interior with blue ceilings and retro decor. The lighting is lively and warm, conveying a happy family meal. The camera is static.
0:32portillos ad card
A static graphic card with a light beige background displays the red 'Portillo's' logo in its distinctive script font, with the ® symbol. Below the logo, in black sans-serif text, it reads 'Now Open in Lubbock, TX' followed by the address '5031 Milwaukee Avenue, Lubbock, TX 79407'. The overall presentation is clean and minimalist, focusing on brand recognition and new location announcement. The camera is static, presenting the graphic as a full screen.
