0:00beard oil application An extreme close-up, low-angle shot captures a man's face from the nose down, focusing on his salt-and-pepper beard and mustache. A hand holding a small dark amber bottle drips oil onto the mustache, while another hand uses a brown wooden beard comb to guide the hair. The man's eyes are visible looking upward, and faint tattoos can be seen on his upper cheek and nose bridge. The background is an indistinct, bright white or light gray surface, suggesting a clean, well-lit environment. The lighting is soft and even, highlighting the texture of the beard. A black text overlay reads: 'If he ever grows a beard, I'm tearing off his clothes'. The bottle has a black label with yellow text, partially visible, saying 'LEVEL UP YOUR BEARD GAME'. The overall color palette is muted browns, grays, and skin tones against a bright white.
0:02talking head introduction A medium close-up shot features a Black man speaking directly to the camera, smiling warmly. He is seated, wearing a simple black t-shirt. His neatly trimmed, full black beard frames his face, and he has a small nose piercing and gold hoop earrings. The background consists of a light beige or off-white wall adorned with two framed abstract art pieces in soft, muted tones of yellow, gray, and purple, contributing to a modern, minimalist aesthetic. The lighting is soft and natural, illuminating his face evenly. He makes direct eye contact, creating an engaging and friendly atmosphere. Text overlays appear: first, 'Beard Club gave me all the tools I need' and then 'to get this beard here.'
0:06product shot growth vitamins A close-up shot focuses on a hand holding a black, cylindrical bottle with a yellow and black label. The label prominently displays a stylized 'B' logo, the words 'BEARD CLUB', and 'GROWTH VITAMINS'. Below this, smaller text indicates 'DIETARY SUPPLEMENT'. The bottle has a black screw cap. The background is a bright, indistinct outdoor surface, possibly concrete or pavement, illuminated by natural daylight. The hand holds the bottle firmly, showcasing the product clearly. A white text overlay at the bottom reads 'They have the growth kits.'.
0:07beard comb oil pour An extreme close-up, slightly overhead shot captures clear, viscous liquid being steadily poured from the nozzle of a small dark bottle onto a black, fine-toothed comb. The comb is positioned flat on a reflective, light-colored surface, possibly a countertop, and the liquid forms a small, shimmering puddle on its surface. The lighting is bright, causing reflections on the liquid and the comb, suggesting a clean and clinical environment. The focus is entirely on the action of pouring and the textures of the liquid and comb. A white text overlay appears briefly, reading 'They have the beards come in'.
0:08product shot beard spray A close-up shot shows a hand holding an amber glass bottle with a black spray pump and cap. The bottle has a black and yellow label featuring the stylized 'B' logo, 'BEARD CLUB', and 'RIPTIDE BEARD SPRAY'. Below this, '1 fl oz | 30 ml' is printed. The background is a bright, indistinct outdoor surface, similar to previous product shots, suggesting consistency in product presentation. Natural daylight illuminates the scene. The bottle is held securely, with its features clearly visible. A white text overlay at the bottom reads 'full and thick.'.
0:10product shot growth oil An extreme close-up shot focuses on a hand holding a small, dark amber glass bottle with a black screw cap. The bottle's black and yellow label prominently displays the stylized 'B' logo, 'BEARD CLUB', and 'GROWTH OIL - SIGNATURE BLEND', along with '1 fl oz | 30 ml'. The background is a bright, indistinct outdoor surface, consistent with the other product shots. Natural daylight highlights the bottle's texture and the label's details. A yellow text overlay, 'Growth Oil', appears at the top right, followed by a white text overlay 'It's gonna make sure'.
0:12talking head call to action A medium close-up shot of the same Black man from previous talking head segments, speaking directly to the camera with an enthusiastic and persuasive expression. He is wearing a black t-shirt. The background is the familiar light-colored wall with two framed abstract art pieces in muted yellow, gray, and purple tones. The lighting remains soft and even, maintaining a professional yet approachable feel. He uses confident hand gestures as he emphasizes the benefits of the product. Text overlays appear sequentially, reinforcing his message: 'stronger,', 'and healthier.', 'If you want to see your beard reach its fullest potential, you gotta get with Beard Club.'. His eye contact is consistent and engaging, encouraging viewer action.
0:17brand logo animation part1 A bright yellow, perfectly symmetrical hexagon appears in the center of a solid black background. The hexagon is static and occupies a significant portion of the frame, providing a bold visual contrast. The lighting is flat and even, as it's a digital graphic. The overall mood is clean, modern, and striking due to the simple yet strong geometric shape and color combination. There are no other elements or text visible in this frame.
0:18brand logo animation part2 The scene transitions to a vibrant, solid bright yellow background, filling the entire frame. In the center, a stylized black 'B' logo, cleverly incorporating a 'C' shape within it, appears. Below the logo, the words 'BEARD CLUB' in bold, black, sans-serif, uppercase letters animate into view, forming from individual letters that slide into place. The clean lines and sharp contrast of black on bright yellow create a strong, memorable brand impression. This is a purely graphic scene, closing the video with clear branding. The lighting is consistent with a digital animation.
