0:00microneedler on avocado The scene opens with an extreme close-up shot focused on a black microneedling roller being run across the exposed, pale green flesh of a half-cut avocado. The avocado, held by a person with light-toned skin, shows indentations from the roller's needles. The background is softly blurred, appearing to be a light-colored surface like a kitchen counter. The lighting is bright and even, highlighting the texture of the avocado and the metallic sheen of the roller. White text overlay at the top of the frame asks: "how do you prep your skin for beard growth??". The color palette is dominated by the light green and yellow of the avocado, black of the tool, and the white text. The camera is static, capturing the action directly.
A medium close-up shot features a young woman smiling broadly and looking directly at the camera. She has long, dark brown hair styled with a slight wave, and is wearing a light beige or peach-colored strappy top. Her makeup is natural, emphasizing her bright eyes and white teeth. The background is a brightly lit indoor setting, possibly a home, with a subtle golden pendant light fixture visible behind her right shoulder. The lighting is soft and frontal, illuminating her face clearly. White text overlay in large, bold letters reads: "HOLY S%#@". Her expression is one of shock and amusement, with wide eyes and an open-mouthed smile, conveying an energetic reaction. The camera is static.
A medium close-up shot focuses on a bald man with a well-groomed, dark beard, smiling and looking directly at the camera. He gently touches his beard with his right hand, showcasing its texture and fullness. The background consists of lush green foliage, suggesting an outdoor setting or a well-landscaped area. The lighting is natural and bright, creating soft highlights on his skin and beard. White text overlay at the bottom reads: "Beard Club wants this". His expression is confident and pleased, hinting at satisfaction with his beard. The camera remains static throughout this shot, capturing his subtle movements.
This is a close-up shot focusing specifically on the side of a man's face, highlighting his thick, dark beard and stubble growing near his ear. The beard is dense and appears healthy, with individual hairs clearly visible. A silver stud earring is visible in his earlobe. The background remains blurred green foliage, consistent with the previous scene, suggesting continuity. The natural lighting emphasizes the texture and slight sheen of his beard. White text overlay reads: "link getting out". The shot emphasizes the quality and density of the beard, tying into the product's benefits. The camera is static.
0:05woman with microneedler A medium shot frames the young woman from the earlier reaction shot, now holding the black microneedling roller from the first scene. She smiles brightly at the camera, holding the roller up for display. The man from the previous scenes is partially visible in the blurred background behind her, moving into the frame. The setting appears to be indoors, possibly a modern kitchen or bathroom, with white walls and soft ambient lighting. Her red painted fingernails provide a small pop of color. White text overlay at the bottom states: "It must be broken". Her demeanor is cheerful and engaging, presenting the product with enthusiasm. The camera is static.
0:06man opening product box A medium close-up shot focuses on a man, viewed from the chest up, opening a brown cardboard box. He wears a dark, possibly denim or flannel, shirt with short sleeves, revealing tattoos on his forearms. The box contains a Beard Club product kit, with yellow packaging and black items visible inside. The background is a subtly blurred indoor setting, featuring white walls and a light-colored countertop. Bright, even lighting illuminates the box's contents and the man's hands. The white text overlay states: "because you can get". The man's hands are carefully opening the box, revealing the products, with an air of anticipation and presentation. The camera is static, capturing this unveiling moment.
0:07beard kit close up An overhead close-up shot provides a detailed view inside the open brown cardboard box, showcasing the Beard Club product kit. The kit is neatly arranged with crumpled paper filler. It includes a yellow and black derma roller package, a black bottle of 'Beard Club Growth Vitamins', a small black spray bottle of 'Beard Club Beard Cleansing Spray', and a small black dropper bottle of 'Beard Club Beard Growth Oil'. All items prominently feature the 'B' logo of 'Beard Club'. The background is the interior of the cardboard box. The lighting is bright and even, highlighting the product labels. White text overlay reads: "THIS beard kit for 25% off". The composition is clean and organized, emphasizing the full range of products in the kit. The camera is static.
0:09woman holding product box A medium shot frames the young woman, smiling and holding the closed Beard Club product box. She holds the box firmly, with the black 'Beard Club' logo sticker visible on its side. She is looking directly at the camera with an engaging smile. The background is a bright indoor home setting with a white staircase, a light-colored floor, and a dark door visible in the distance, implying a modern and well-maintained living space. The lighting is soft and frontal, ensuring her face and the product are well-illuminated. White text overlay reads: "This is the same beard kit James Harden uses". Her expression is confident and enthusiastic, underscoring the product's legitimacy and appeal. The camera is static.
A medium close-up shot features a happy couple, the woman and the bearded man, cuddling closely. The woman has her eyes closed and a contented smile, with her hand gently caressing the man's beard. The man is smiling warmly, his face close to hers. They are positioned against a soft, light-colored background, possibly a textured blanket or couch, suggesting a cozy and intimate indoor setting. The lighting is soft and flattering, creating a warm, romantic atmosphere. White text overlay at the bottom reads: "anyone's beard look 10x better". Their expressions convey happiness, affection, and satisfaction, subtly linking the product to improved appearance and intimacy. The camera is static.
0:14split screen call to action The final scene is a split-screen shot. The upper portion shows an extreme close-up of the microneedling roller being applied to the side of a man's bearded face, emphasizing the micro-needling process. The beard is dark and dense, with individual hairs visible. The lower portion features the smiling woman looking directly at the camera, gesturing with her hands. The background behind the man is blurred, while the woman's background appears to be a brightly lit indoor setting. White text overlays are prominent: "USE CODE: GROWCLUB25 FOR 25% OFF NOW" at the top, and "Click through before they take this link down" at the bottom. The lighting is bright and even across both frames. The combined imagery acts as a strong call to action, showcasing the product in use while the woman presents the offer with urgency. Both cameras are static.
