0:00aldi grocery bag intro
The scene opens with a vibrant, eye-level shot of a light blue reusable Aldi grocery bag, brimming with fresh produce and packaged goods, set against a solid, bright turquoise background. The bag itself features a prominent Aldi logo in the center, encircled by bold, multi-colored wavy stripes (red, orange, yellow, green, blue). Inside the bag, an assortment of groceries is visible: red strawberries, yellow mangoes, a loaf of artisan bread in a clear bag, black packages of what appears to be gourmet salts or seasonings, various cuts of fresh meat (likely beef or pork) in clear trays with red labels, and containers of raspberries. Some items, like the strawberries, appear to be spilling slightly over the edge of the bag, suggesting abundance. The lighting is bright and even, highlighting the fresh colors of the produce. White text appears on the top left of the screen, initially reading 'Hey Pine City, we're open.' and then transitioning to 'Come in and shop.' The text animates with a slight blur, indicating motion, before settling into a crisp display. The overall color palette is dominated by the bright turquoise of the background, contrasting with the reds, yellows, and oranges of the food and the rainbow stripes on the bag.
0:03animated store and banner
The scene transitions to a clean, light blue background. An animated, stylized illustration of an Aldi grocery store emerges from the bottom of the frame, gradually revealing its modern architecture with dark blue walls, light blue accents, and large windows. The distinctive Aldi logo (a stylized 'A' with horizontal lines over 'ALDI') is prominently displayed on the front of the store in yellow, red, and blue. Above the store, a light blue banner unrolls from the left side, stretching horizontally across the upper part of the screen. This banner features bold white text that reads 'Everyday low prices.' and incorporates a rainbow stripe motif (red, orange, yellow, green, blue) on its right side. As the store model is fully revealed, a real-life video clip of a person, likely a customer, walking into the Aldi store entrance, pushing a shopping cart, plays within the animated doorway. The camera then performs a quick digital zoom-in on the store's entrance, effectively filling the screen with the animated store facade, then transitions further to a view inside the store.
0:07seafood display
The scene provides a medium shot of a well-stocked refrigerated display case filled with fresh seafood. The dominant product is neatly packaged salmon fillets, visible in clear plastic trays with blue and white labels, some indicating 'Atlantic Salmon'. The shelves are dark, contrasting with the bright orange-pink of the salmon. Price tags are visible, with one reading '$9.99'. The lighting is bright and overhead, illuminating the products clearly and making them appear fresh. A teal-colored speech bubble graphic with rounded corners appears in the bottom left of the frame, containing white sans-serif text. The overall impression is one of cleanliness and organized freshness. The color palette is primarily cool, with the teal graphic and the cool tones of the refrigerated display contrasting with the warm hues of the salmon.
0:10produce aisle
This scene presents a wide, slightly elevated shot looking down a brightly lit aisle within an Aldi grocery store, focusing heavily on the fresh produce section. Long rows of neatly arranged fruits and vegetables are displayed in various bins and racks, creating a vibrant tapestry of colors. Onions, peppers, and various leafy greens are clearly visible, along with other seasonal fruits. The aisle is well-lit by overhead fluorescent lights, casting a clean, bright glow on the produce. In the background, signs on the walls indicate different sections like 'BREAD' and 'PASTRY' with stylized images, suggesting a well-organized store layout. The floor is a dark, polished concrete, reflecting some of the light. A teal-colored speech bubble graphic, identical in style to the previous scene, appears in the bottom left corner, overlaying the produce. The scene conveys a sense of abundance, freshness, and cleanliness, typical of a well-maintained supermarket. The dominant color palette is natural greens, reds, yellows, and oranges from the produce, complemented by the industrial grays of the store fixtures and the bright white of the lighting.
0:12farewell message
The final scene reverts to a light blue solid background, identical to the background used for the animated store graphic. White, bold sans-serif text appears on the top left of the screen, initially displaying 'Can't' and then expanding to 'Can't wait to see you!'. Below this text, the prominent Aldi logo, a blue square containing the stylized 'A' with horizontal lines and the word 'ALDI' in white, is centered slightly to the right of the bottom half of the screen. From the bottom left, large, sweeping rainbow-colored stripes (red, orange, yellow, blue, black) animate into the frame, curving upwards and to the right, partially behind the Aldi logo. The stripes add a dynamic and cheerful element to the otherwise minimalist background. The lighting is bright and even across the entire frame. The scene concludes the advertisement with a friendly and inviting message, reinforced by the brand's iconic logo and signature rainbow motif. The color palette is dominated by the light blue background, accented by the vibrant rainbow stripes and the blue, red, and yellow of the Aldi logo.
