0:00woman closes pocket door with text
A medium shot captures a woman, seen from behind, walking towards and smoothly closing a light-colored wooden pocket door. The door features three rectangular frosted glass panels and a sleek, dark rectangular handle. The setting is a minimalist interior with plain, light beige walls, suggesting a modern home or office. Soft, even ambient lighting illuminates the scene, creating a clean and inviting atmosphere. As the woman pushes the door into its wall cavity, the action demonstrates the space-saving functionality. White text overlays appear sequentially: first, 'Save space + reduce sound' in a clean sans-serif font, then this fades out to be replaced by 'Available in multiple sizes + fast, free shipping'. The dominant color palette consists of warm wood tones, neutral beige, and the muted grey of the woman's attire. The camera remains static throughout this action, focusing on the door and the woman's interaction with it.
0:06close up pocket door hardware with text
This is a close-up shot focusing on the upper part of a pocket door's wooden frame and the internal cavity. The wood is a light, unfinished natural timber with visible grain patterns, indicating raw material or a construction phase. Subtle details of the sliding door hardware are visible within the top part of the cavity, hinting at the hidden mechanism that allows the door to disappear into the wall. The lighting is warm and somewhat directional, accentuating the texture of the wood. The primary colors are various shades of natural light brown from the wood. White text overlays are prominently displayed in the center of the frame: 'POCKET DOOR HARDWARE' in a smaller, uppercase sans-serif font, followed by 'Cavity Sliders' in a larger, elegant serif font, emphasizing the product. The camera is static, allowing for clear inspection of the product details and text.
0:09closed pocket door product display with text
A medium shot frames a fully closed wooden pocket door, featuring three frosted glass panels and a dark, elongated handle. The door is seamlessly integrated into a plain, light beige wall, showcasing its space-saving design when closed. This is the same door model as in the first scene, now presented in its functional, closed state. The interior setting features minimalist walls with soft, ambient lighting creating a clean and modern aesthetic. The dominant colors are the warm, light brown tones of the wood and the neutral beige of the surrounding wall. White text overlays are centrally positioned over the door: 'POCKET DOOR HARDWARE' in a sans-serif font, and 'Cavity Sliders' below it in a larger, elegant serif font, clearly identifying the product. The camera is static, providing a stable view of the finished product.
0:11brand logo display
A static shot displays the brand logo 'REAL/CRAFT' centered on a solid black background. The typography is elegant, white, and capitalized serif font, conveying a sense of sophistication and quality. A stylized forward slash '/' cleverly connects the 'L' in 'REAL' and the 'C' in 'CRAFT', acting as a distinctive design element. The overall visual is clean, minimalist, and professional, characteristic of a brand identity reveal. There are no other graphical elements or actions within the frame, ensuring full focus on the logo. The stark contrast between the white text and the black background creates a strong visual impact.
