0:00whoop product shot intro
The scene opens with a medium shot of the 'All-new WHOOP' fitness tracker, forming a closed loop with the sensor facing upwards. The band is a textured matte black, with a sleek, minimalist design. The background is a smooth, dark gray, almost charcoal, with subtle gradients that suggest a studio lighting setup. The lighting is soft and even, highlighting the contours of the device without harsh shadows. In the center, below the band, the words 'All-new' appear in a small, white sans-serif font, above the larger, stylized white 'WHOOP' logo. The overall aesthetic is clean, sophisticated, and technological, emphasizing the product's modern design. The camera remains static, presenting the device clearly.
0:01whoop clasp detail
This scene provides a detailed close-up of the WHOOP band's clasp mechanism, where the textured black strap meets the sleek black sensor module. The camera focuses on the metallic element of the clasp, which features a subtle 'W' logo etched into its surface. The lighting is focused and dramatic, creating sharp reflections on the metallic parts and deep shadows that emphasize the device's contours and materials. The background is a blurred, dark gray, drawing all attention to the product. The camera slowly pans across the surface of the clasp, revealing its intricate details and the smooth transition between materials. The overall mood is high-tech and precise.
0:02whoop sensor side detail
An extreme close-up shot focuses on the side profile of the WHOOP sensor unit. The surface is a highly polished, dark, almost reflective material, showcasing a sleek, minimalist design with subtly curved edges. A small, vibrant green LED light is visible, indicating activity or status, contrasting sharply with the dark device. The background is a soft, dark gray blur, providing depth without distraction. The lighting emphasizes the glossy texture and the precision engineering of the device, creating subtle highlights and deep, soft shadows. The camera executes a slow, deliberate push-in or dolly movement, highlighting the device's technological sophistication.
0:04man weightlifting data
A medium wide shot captures a fit young man of East Asian descent, actively engaged in weightlifting within what appears to be a gym or home workout space. He is performing an upright row with a barbell, demonstrating focused effort. The background features a blurred view of a wooden floor and a light-colored wall, indicating an indoor setting. Overhead, a strong, warm light source illuminates the scene. Dominant colors include the man's earthy brown t-shirt and dark shorts, alongside the metallic gray of the barbell. Floating in the mid-ground is a transparent data overlay showing 'WEIGHTLIFTING' and 'CARDIO 37%' 'MUSCULAR 63%', along with a '16.5' score. The text 'Train smarter' is prominently displayed in white. The camera remains static, capturing the full action.
0:06man sleeping data
A medium close-up shot focuses on a middle-aged man with fair skin and short, graying hair, sleeping soundly in a bed. He is lying on his side, covered partially by a light green duvet. The room appears to be a cozy bedroom with warm, diffused lighting coming from an unseen window, highlighting a wooden beam on the wall above. The background is softly blurred, showing hints of white walls and natural textures, contributing to a calm and peaceful atmosphere. In the mid-ground, a transparent data overlay presents 'HOURS VS. NEEDED 84%', 'SLEEP CONSISTENCY 63%', and 'SLEEP EFFICIENCY 94%', along with 'SLEEP STRESS' details. The text 'Sleep deeper' is prominently displayed in white. The scene evokes a sense of deep rest and tranquility, captured with a static camera.
0:07woman stretching outdoors data
A medium shot captures a young woman with dark hair, fair skin, and an athletic build, stretching gracefully outdoors in a lush, sunny environment. She stands with her arms raised overhead, back slightly arched, performing a gentle stretch. The background is a vibrant green lawn with tropical foliage and trees, bathed in bright, natural sunlight, creating a fresh and energetic mood. A wooden bench to her left holds white towels and a yoga mat, suggesting a dedicated workout space. A transparent data overlay floats in the mid-ground, displaying 'RECOVERY', 'EARLY WORKOUT +7%', and 'LATE MEALS -3%'. The text 'Recover faster' is prominently displayed in white. The scene is static, showcasing an active and healthy lifestyle.
0:09whoop age graphic animation
The scene features an abstract, animated graphic representing 'WHOOP AGE' on a dark, almost black background. A circular, translucent blob of glowing, moving particles serves as the central element. Inside this shape, the number '42.7' is prominently displayed in a large, white sans-serif font. Below it, the text '0.6 years older' is visible, dynamically changing to '43.1' and '1.0 years older' as the particles shift and reconfigure, creating a sense of progression and data visualization. A smaller overlay in the bottom right corner indicates 'TIME IN HR ZONE 1-3' with a progress bar and negative time value. The overall color palette is dark with bright, ethereal glowing elements. The camera is static, focusing on the animated data visualization.
0:11man writing data
A medium close-up shot shows a distinguished middle-aged man with fair skin and dark, thinning hair, wearing glasses, engrossed in writing on a notepad. He is seated on a bed or a low wooden platform, wearing a light gray, textured bathrobe. The background features a warm, rich wooden wall, suggesting a luxurious and minimalist interior. Soft, natural light illuminates the scene, casting gentle shadows and creating a calm, reflective atmosphere. A transparent data overlay appears in the foreground, displaying 'HEALTHSPAN', 'PACE OF AGING 0.8x', and '37.6 WHOOP AGE', noting '1.2 Years Younger vs. Actual Age'. The text 'Extend your healthy years' is prominently displayed in white. The camera remains static, observing the man's focused activity.
0:13woman meditating cycle data
A medium shot presents a serene young woman of Southeast Asian ethnicity with dark, long hair, wearing wireless over-ear headphones, meditating or stretching outdoors. Her eyes are closed, and her head is tilted upwards, conveying a sense of peace and mindfulness. She wears a black sports bra and dark athletic shorts. The background is a vibrant outdoor setting with lush green trees and soft, dappled sunlight, creating a tranquil and natural ambiance. A transparent data overlay floats in the mid-ground, showing a 'Cycle Day 3 Menstrual Phase' calendar for April, highlighting dates and cycle phases. The text 'Understand your cycle phases' is prominently displayed in white. The camera is static, capturing the peaceful moment.
0:15whoop exploded view
This scene showcases an animated, exploded view of the WHOOP fitness tracker, revealing its internal components. The band, a black textured strap, is detached from the main sensor unit, which is split open to display its intricate inner workings, including small circuit boards and a yellow component. The background is a clean, dark gray, similar to previous product shots, providing a neutral canvas. The lighting is even and studio-like, ensuring all components are clearly visible. The text '7% smaller' appears in white at the bottom. The device rotates slowly, offering a 360-degree view of its disassembled form, emphasizing its compact engineering. The camera is static relative to the rotating object.
0:17whoop front view battery life
A straight-on medium shot features the WHOOP fitness tracker from the front, forming a complete loop. The black textured band cradles the sleek black sensor module, which now displays a prominent, glowing green LED light, indicating battery status. The background is a consistent dark gray, maintaining a studio aesthetic. The lighting is soft and even, highlighting the product's clean lines and the vibrant green light. Two lines of white text are present: '14+ days of battery life' positioned above the band, and '7% smaller' below it. The camera remains static, providing a clear and informative presentation of the product's features and design.
0:19cristiano ronaldo agility drill
A dynamic medium shot captures a male athlete, identifiable as Cristiano Ronaldo, in intense motion during an agility drill. He is blurred slightly by rapid movement, leaning forward with a focused, determined expression. The foreground is dominated by several bright red agility poles, creating a sense of depth and obstacle. The background is a brightly lit, out-of-focus white wall or open space, emphasizing the intensity of the training. He wears a dark, possibly navy or black, athletic top. The lighting is bright and high-key, highlighting the athlete's form and effort. The camera performs a slight tracking movement, following the athlete's rapid motion, enhancing the scene's energy.
0:20hand on sketches desk
A close-up shot focuses on a fair-skinned hand resting gently on several sheets of paper covered with intricate, artistic sketches. The papers are laid out on a dark wooden desk or table. Surrounding props include a glass jar filled with dried herbs or spices, a dark hardcover book, and other subtle objects, suggesting a creative or academic workspace. The lighting is warm and directional, casting soft shadows and highlighting the texture of the papers and the details of the hand and sketches. The overall color palette is earthy and subdued, creating a focused and intimate atmosphere. The camera is static, allowing for appreciation of the texture and detail.
0:21person chopping vegetables
A tight close-up shot captures the hands and forearms of a person, likely male, as they expertly chop orange vegetables (possibly carrots) on a light-colored wooden cutting board. A large, dark chef's knife is wielded with precision. On the left wrist, a gray WHOOP fitness band is clearly visible, providing context to the broader narrative of continuous health tracking. The background is a softly blurred, warm-toned kitchen counter, suggesting an indoor, domestic setting. The lighting is bright and even, likely from overhead kitchen lights, illuminating the food preparation process. The color palette is natural, focusing on the vibrant orange of the vegetables against the neutral wood and gray band. The camera is static, emphasizing the focused action.
0:23woman on track intense gaze
The scene opens with an extreme close-up on a young Black woman's face, displaying an intense and determined gaze directly at the camera. She has long, straight black hair, expertly laid edges, and full makeup, including defined eyebrows and eyelashes. Her expression transitions from fierce focus to a wider, more composed look as the camera pulls back slightly to reveal her standing on an athletic track. She is wearing a vibrant magenta crop top and a lighter pink sports bra underneath, along with dark athletic shorts. The background is an outdoor athletic track, with blurred green palm trees and a cloudy sky, suggesting an early morning or late afternoon training session. The lighting is soft and natural. The camera slowly zooms out, revealing more of her body and the environment, emphasizing her powerful presence.
0:24whoop one membership graphic
This scene presents a stylized product shot of the WHOOP fitness tracker on a light, gradient background that transitions from light blue to pale gray. The black WHOOP band is oriented vertically, slightly angled. To its left, the text 'INTRODUCING ONE' is displayed in a clean, black sans-serif font. Below this, three distinct, overlaid data cards illustrate different tracking capabilities: '8:42 SLEEP' (blue icon), '0:20 YOGA' (purple icon), and '12.8 CYCLING' (blue icon), each with corresponding time stamps or metrics. The lighting is bright and even, creating a crisp, digital aesthetic. The overall design is clean, informative, and visually appealing, emphasizing the data-driven insights. The camera remains static, showcasing the animated graphics.
0:25whoop peak membership graphic
The scene transitions to another stylized product shot of the WHOOP fitness tracker, this time on a new gradient background that shifts from light green to a pale, almost white hue. The black WHOOP band is positioned on the right, still oriented vertically and slightly angled. To its left, the text 'INTRODUCING PEAK' is displayed in black sans-serif font. Below this, a transparent data card features 'HEALTHSPAN' information, showing 'PACE OF AGING 0.8x' and '29.9 WHOOP AGE', with a note '4.7 Years Younger vs. Actual Age'. The background glows with subtle, animated particles, suggesting a dynamic data interface. The lighting is bright and uniform, maintaining a clean and modern digital aesthetic. The camera is static, displaying the integrated graphic elements.
0:26whoop life membership graphic
This scene showcases a further stylized product shot of the WHOOP fitness tracker on a soft gradient background, transitioning from light purple to a pale, almost white hue. The black WHOOP band is on the right, maintaining its vertical, slightly angled orientation. To its left, the text 'INTRODUCING LIFE' is prominently displayed in black sans-serif font. Below this, a purple button with white text reads '+ TAKE A NEW ECG READING', accompanied by a dynamic, animated purple ECG (electrocardiogram) waveform graphic, suggesting advanced health monitoring capabilities. The lighting is bright and clean, consistent with the other product displays, highlighting the technological features. The camera is static, presenting the interactive and data-rich interface.
0:28whoop band rotating dark background
A medium close-up shot features the WHOOP fitness tracker, now against a stark black background. The band is a textured matte black, and the sensor module, with its subtle 'W' logo, is a sleek, dark metallic finish with a prominent silver clasp. The lighting is dramatic, coming from the top-front, creating strong highlights on the silver clasp and the smooth surfaces, contrasting with deep, defined shadows that emphasize the device's three-dimensional form. The WHOOP band slowly rotates on its axis, offering a comprehensive view of its design, particularly the reflective silver clasp. The overall mood is sophisticated and premium, focusing solely on the product's elegant design. The camera is static relative to the rotating object.
0:28whoop logo outro
The final scene features the clean, white stylized 'WHOOP' logo positioned centrally against a plain, solid black background. The logo is minimalist and modern, with its distinct 'W' and serif-like 'P' and 'H'. The lighting is absent, presenting a pure black and white contrast. There are no other elements, graphics, or movements, creating a stark and impactful closing statement. The camera is static, allowing the logo to fade slightly before the video concludes.
