0:00kitchen counter groceries
The scene opens with a medium shot of a kitchen counter, focusing on a vibrant blue reusable grocery bag with a distinctive rainbow stripe design (red, orange, yellow, green, blue arcs) and a prominent ALDI logo. A human hand, positioned at the bottom right of the frame, is gently touching the side of the bag, as if adjusting items within. The bag is overflowing with various grocery products: a package of 'Atlantic Salmon' with a blue label, a large vacuum-sealed package of 'USDA Choice BLACK ANGUS' beef, small red produce (possibly cherry tomatoes) in a clear container, and other indistinct packaged goods. To the left, a loaf of 'SOURDOUGH' bread in a plastic bag rests on the counter. In the background, a stainless steel microwave oven and a white subway tile backsplash are visible, along with a wooden cutting board leaning against the wall. The lighting is soft and even, highlighting the products. The color palette is a mix of food tones (reds, greens, browns), the bright blue and rainbow of the bag, and neutral kitchen elements.
0:02product and text overlay
The camera transitions to an extreme close-up of the 'USDA Choice BLACK ANGUS' beef steak package, still in its clear plastic wrapping, dominating the frame. The rich red color of the meat and its marbling are clearly visible. The background is completely blurred, ensuring full focus on the product. Animated 3D blocky text, rendered in blue, slides and builds up from the surface of the meat. The text clearly spells out: 'THE LOWEST PRICES OF ANY NATIONAL GROCERY STORE'. Simultaneously, a 3D ALDI logo, matching the blue blocky style, appears to the right of the main text. At the very bottom of the frame, a small legal disclaimer in white text on a dark background becomes visible, providing contextual information about the price claims. The lighting is bright and direct, enhancing the details of the meat and the crispness of the superimposed graphics. The scene's color palette is defined by the deep red of the beef and the distinct blue and white of the text and logo.
