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The Beard Club

thebeardclub.com

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HookVisual HookProblem-FirstClose-UpText OverlayProduct In HandMale PresentProduct First FrameCuriosity GapTalking HeadDialogue On CameraExcitedConfidentFace First FrameObjection HandlingProblem SetupAgitationPlayfulHandheld CameraB-RollSplit ScreenSurprisedFemale PresentCustomer PersonaSolution RevealFrustratedValue PropositionProof PointCall To ActionOffer HighlightHappyTrustworthyBrand Mention SpokenUrgency Trigger

Transcript

0:00How guys are growing beards in 2025.

0:02I'm warning you, do not ask for Beard Club. Here's why.

0:06First of all, your beard's gonna grow way too fast.

0:08Seriously, dude.

0:10You know those patches that you've fallen in love with?

0:12Consider them gone.

0:13Trust me, you do not want their growth kits.

0:15Second, your beard is gonna be way too soft.

0:18I'm warning you, it's gonna be so soft, you can't go anywhere without people wanting to touch it.

0:22Third, you're just gonna look too damn good.

0:24Oh, all the attention and compliments that you get because your beard's coming in thicker and fuller.

0:31Oh, and trust me, people notice.

0:33And they got this annoying beard growth guarantee that if you don't see the results you're hoping for, you get your money back.

0:38Ugh.

0:39All joking aside, if you're ready to give your beard the ultimate upgrade, trust me, Beard Club is the way to go.

0:45And they got a huge sale going on right now.

0:48You're gonna thank me later.

Text on Screen

0:00HOW GUYS ARE GROWING BEARDS IN 2025 😩

0:033 REASONS NOT TO GET BEARD CLUB

0:03I'm warning you

0:04DO NOT ASK FOR BEARD CLUB... HERE'S WHY....

0:07your beard's gonna grow way too fast

0:09seriously dude

0:10you know those patches that you fall in love with

0:12consider them gone

0:13trust me you do not want their growth kits

0:15second, your beard is gonna be way too soft

0:18I'm warning you it's gonna be so soft

0:20you can't go anywhere without people wanting to touch it

0:22third, you're just gonna look too damn good

0:25oh all the attention and compliments that you get

0:28because your beards coming in thicker and fuller

0:31oh and trust me people notice

0:33and they got this annoying beard growth guarantee

0:36that if you don't see the results you're hoping for

0:38you get your money back

0:3925% OFF with code GROWCLUB25

0:39all joking aside if you're ready to give your beard the ultimate upgrade

0:44trust me, Beard Club is the way to go

0:46and they got a huge sale going on right now

0:48you're gonna thank me later

Scenes (7)

0:00beard spray application

An extreme close-up shot focuses on a person's neck and jawline, showing a short, dark beard. A tan-skinned hand holds a black spray bottle, actively pressing the nozzle to apply a fine mist to the beard and skin. The background is overexposed with strong, bright backlighting creating a significant lens flare effect in the upper right, suggesting an outdoor or sunlit indoor environment. The subject's face is mostly out of frame, emphasizing the product application. The dominant colors are warm skin tones, the dark beard, and bright whites/yellows from the light. A prominent black rectangular text overlay at the top reads: "HOW GUYS ARE GROWING BEARDS IN 2025 🤔".

0:02talking head mirror warning

A medium close-up shot features a white male in his 30s with a full, dark beard and neatly styled dark hair, speaking directly into the camera. He holds a black smartphone with multiple cameras, appearing to record himself in a mirror, as he points his right index finger towards the viewer. His eyes are wide and his eyebrows raised in an exaggerated expression of warning and concern. He is wearing a simple light grey t-shirt. The background is a plain, light-colored wall, with a partial view of a closed door on the left. The lighting is bright and even, typical of indoor ambient light. Two prominent yellow rectangular text overlays provide context: "3 REASONS NOT TO GET BEARD CLUB" at the top, and "DO NOT ASK FOR BEARD CLUB... HERE'S WHY...." at the bottom.

0:06talking head fireplace

A medium close-up shot of the same white male subject from the previous scene, now positioned in front of a cozy brick fireplace. The fireplace has a dark, wrought-iron screen and a faint, warm glow emanating from within, suggesting a low fire or embers. The background lighting is warmer and softer than the previous scene, creating subtle shadows that add depth to his face and beard. He continues to speak animatedly directly to the camera, using expressive hand gestures to underscore his points. The overall atmosphere feels more intimate. Dynamic text overlays appear sequentially: "your beard's gonna grow way too fast", then "seriously dude", followed by "you know those patches that you fall in love with", then "consider them gone", and finally "trust me you do not want their growth kits".

0:15talking head walking soft beard

A medium close-up shot of the same white male subject, continuing his energetic monologue. The camera exhibits a slight handheld movement as he appears to be walking or shifting. The background is a blur of light-colored indoor walls, possibly indicating a hallway or another room. The lighting is bright and evenly distributed. He maintains direct eye contact with the camera, his expression excited and full of emphasis. A text overlay stating "second, your beard is gonna be way too soft" appears on screen, reinforcing his spoken words.

0:17split screen beard touch

A dynamic split-screen scene. The left side features a medium shot of a different white male subject with a prominent red beard and a pink baseball cap worn backward. He is seen in profile, looking to the right. A fair-skinned female hand gently reaches into the frame from the right to caress his red beard, demonstrating its softness. The background behind him is a modern kitchen with white cabinetry, a stainless steel sink, and a contrasting black accent wall. On the right side of the split screen, the main male subject (host) from previous scenes appears in a talking head style, reacting with an exaggerated wide-eyed and open-mouthed expression of comical surprise. Text overlays are visible: "I'm warning you it's gonna be so soft" at the top, and "you can't go anywhere without people wanting to touch it" at the bottom.

0:21talking head compliments guarantee

A medium close-up shot of the male subject (host) from previous scenes, now in an indoor setting with warm, indirect lighting. The background features a wooden cabinet with glass doors and a light-colored wall, likely a kitchen or dining area. He is speaking directly to the camera with highly expressive facial movements, conveying a humorous mix of excitement and feigned frustration. He frequently uses his hands to gesture emphatically, pointing and making broad movements to punctuate his statements. The lighting is warm and generally even, with some subtle shadows adding depth. Text overlays appear sequentially as he speaks: "third, you're just gonna look too damn good", "oh all the attention and compliments that you get", "because your beards coming in thicker and fuller", "oh and trust me people notice", "and they got this annoying beard growth guarantee", "that if you don't see the results you're hoping for", "you get your money back".

0:39talking head call to action

A medium close-up shot of the male subject (host) from the previous scene, maintaining the same warm-lit indoor setting with the wooden cabinet background. He is speaking directly to the camera with a highly enthusiastic, inviting, and persuasive tone. His facial expression is confident and friendly, featuring a broad smile. A prominent yellow rectangular text overlay is fixed at the top of the screen throughout the scene: "25% OFF with code GROWCLUB25". Text overlays also appear dynamically below him as he speaks: "all joking aside if you're ready to give your beard the ultimate upgrade", then "trust me, Beard Club is the way to go", followed by "and they got a huge sale going on right now", and finally "you're gonna thank me later".

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