0:00title card text reveal
The scene features a minimalist, dark aesthetic with a solid black background filling the entire vertical frame. Bright white, bold, sans-serif text appears dynamically in the center of the screen, initially reading 'HOW TO REACH', then 'YOUR', and finally 'LEAN GOALS'. Below 'LEAN GOALS', the 'TONAL' logo, comprising a white chevron-like icon and the word 'TONAL', fades in. The text is clean and modern, outlined with a thin black stroke for a subtle 3D effect. The lighting is uniform and bright on the text, contrasting sharply with the deep black background. The overall mood is direct and informative, setting the stage for a fitness-related message. There are no characters or complex environments; the focus is purely on the text and logo reveal.
0:04close up hands on tonal handles
This scene is a tight close-up focusing on a person's hands gripping the grey and black handles of a Tonal machine. The hands are dark-skinned and show visible veins and muscle definition, suggesting strength and effort. The handles are cylindrical with white ends and black straps, featuring subtle 'TONAL' branding. The background is softly blurred, revealing a light, neutral-toned wall or room, creating a shallow depth of field that keeps the focus squarely on the hands and equipment. Bright, even lighting illuminates the scene from the front. Overlayed on the lower left of the frame, in large white text, is '1. SHOW UP FOR YOURSELF', with the number '1.' slightly larger and bolder. The color palette is dominated by dark greys, black, and white, conveying a sense of seriousness and concentration.
0:06woman lifting reflection
The scene depicts a medium shot of a woman performing a weightlifting exercise, viewed from a low angle looking upwards. She is wearing a white sports bra, revealing toned arms and shoulders, and is engaged in what appears to be an overhead press, with weights extending upwards. Her face is focused, looking up. Above her, a Tonal machine's reflective screen acts as a mirror, showing her inverted reflection. The screen itself displays workout metrics and a smaller video feed of a trainer, with 'TONAL' branding visible at the top. The background is a clean, concrete-like wall, suggesting a modern home gym or studio. Bright, overhead lighting casts subtle shadows, highlighting her physique. The text '2. TRACK YOUR PROGRESS' in white, bold sans-serif font, is overlaid on the lower center of the screen. The color palette is cool and neutral, with dominant greys, whites, and flesh tones.
0:08man rotational exercise
The scene shows an adult man performing a rotational exercise using the Tonal machine's adjustable arms, which are extended outwards. He is wearing a dark sleeveless top and light-colored shorts, showcasing muscular arms and legs. The camera initially captures him from a rear-left perspective, then shifts to a more frontal view as he twists his torso, holding the machine's handles with both hands. His movements are dynamic and powerful. The background features a light grey wall with a large window on the left, offering a glimpse of a city landscape, and a subtle brick wall texture on the right. A plant and a small shelf with decor items are also visible. Bright, natural light streams in from the window, illuminating the space. The text '3. BUILD WHAT LASTS' in white, bold sans-serif font, is overlaid on the right side of the screen. The color palette includes natural wood tones from the floor, greens from the plant, and warm brick, contrasting with the cool grey walls.
0:11tonal machine in home setting
This is a wide shot showcasing the Tonal machine installed on a light grey wall in a modern, well-lit home environment. The Tonal machine itself is sleek and black, with its screen displaying the 'TONAL' logo and various workout metrics and graphics in bright white and green. Its adjustable arms are extended outward, with handles hanging from them. To the left of the machine, a yellow basket holds a rolled-up black yoga mat and a foam roller. Above the basket, a small white shelf is mounted on the wall, holding various workout accessories. To the right, a dark wooden table and a chair are partially visible, suggesting an adjacent dining or living area. The lighting is bright and even, likely from a large window or overhead fixtures, creating a clean and inviting atmosphere. The text 'WORKOUTS WITHOUT THE GUESSWORK' is prominently displayed in white, bold sans-serif font at the top of the screen. The dominant colors are muted greys, blacks, and natural wood tones, creating a sophisticated and functional aesthetic.
