0:00Host problem statement A young East Asian woman is framed from the chest up, leaning slightly forward and speaking directly to the camera with an initially neutral expression that quickly turns into a slight grimace as she talks about disliking cooking. She is in a kitchen setting with light wood cabinets and a black countertop visible behind her. Natural light comes from an unseen window to her right, illuminating her face and the kitchen. The dominant colors are the beige and grey camouflage pattern of her hooded sweatshirt, the warm wood tones of the cabinets, and the dark countertop. White text overlay on the bottom reads "I love eating homemade food, but I HATE being in the kitchen,". Her hands are clasped loosely in front of her, moving slightly to emphasize her words.
0:02Grocery shopping problem A low-angle shot looking up at a young East Asian woman pushing a red grocery cart through what appears to be a grocery store aisle. The cart is filled with large plastic bags of fresh greens, specifically "Kale" and "Spinach," which are prominently displayed in the foreground. The woman has long, dark hair and is wearing a dark jacket. Her expression is somewhat exasperated or tired as she looks forward. The lighting is bright fluorescent, typical of a supermarket. The background shows blurred store shelves and ceiling lights. White text overlay on the bottom reads "and don't even get me started on grocery shopping."
0:03City work problem A subjective, slightly shaky, point-of-view shot of someone walking through a bustling city street at night, looking over their right shoulder. The scene is brightly illuminated by numerous neon signs and large digital billboards with vibrant green and pink lights reflecting on wet pavement. People are walking past in various directions, blurred by motion. The overall atmosphere is busy and a bit overwhelming. The camera's movement is slightly unsteady, suggesting it's handheld. White text overlay on the bottom reads "After a long day of work,".
0:05EveryPlate box reveal A medium shot of the young East Asian woman from the first scene, now in a bright kitchen. She is actively carrying a large, orange "EveryPlate" branded cardboard box into the frame from the right, setting it down onto a dark kitchen island or countertop. Her expression is bright and energetic, with a wide smile. The kitchen background features light wood cabinets and appliances. The lighting is bright and even, indicating daytime. The box has "EveryPlate" clearly printed on its side in white, bold letters.
0:06Host with EveryPlate box A medium shot of the young East Asian woman, now posing cheerfully behind the "EveryPlate" box. She is leaning on the box, smiling broadly at the camera, with one thumb hooked over its top edge. A beige baseball cap with a camouflage pattern rests on top of the box. The kitchen background with light wood cabinets and appliances is clearly visible. Bright, even lighting. The "EveryPlate" logo is prominently displayed on the orange box. White text overlay on the bottom reads "with EveryPlate, dinner is solved every night."
0:08EveryPlate ingredients spread An overhead shot looking down at a wide array of meal kit ingredients spread out on a dark countertop. Various fresh produce (onions, apples, sweet potatoes, green beans) and packaged items (shredded cheese, chicken cutlets, pasta, maple syrup) are neatly arranged. Several "EveryPlate" recipe cards with colorful food photos are also visible. The items are mostly in clear plastic packaging, showing their contents. The color palette is vibrant with greens, reds, and oranges from the produce, and the distinctive orange of the "EveryPlate" branding.
0:09EveryPlate recipe cards close-up A close-up shot of several "EveryPlate" recipe cards being held by a pair of hands with long, manicured nails. The cards feature clear, step-by-step instructions with corresponding small images illustrating each step of the cooking process. The text on the cards is legible, detailing ingredients and preparation methods for various meals. The background is blurred, suggesting a kitchen counter. The hands move slightly, indicating the person is reviewing the recipes. White text overlay on the bottom reads "the recipes are 6 steps".
0:11Host with recipe cards A medium shot of the young East Asian woman from previous scenes, now standing behind the "EveryPlate" box again. She is holding up an "EveryPlate" recipe card with one hand, displaying it to the camera, and then casually tosses it back into the open box. Her expression is upbeat and confident. The kitchen background remains the same with light wood cabinets. White text overlay on the bottom reads "no chopping, and done in 30 minutes."
0:12EveryPlate veggie variety close-up A close-up, slightly overhead shot focusing on fresh produce, specifically a bag of "Green Beans" and several sweet potatoes, laid out on a dark, speckled kitchen countertop. A hand reaches into the frame, touching the green beans, as if inspecting them. The lighting is bright and clear, highlighting the fresh, natural colors of the vegetables. White text overlay on the bottom reads "There's a lot of veggie varieties to keep things interesting,".
0:15Host opening fridge A unique low-angle shot from inside an empty refrigerator, looking out into a bright kitchen. The young East Asian woman from earlier scenes is visible, opening the fridge door (out of frame) and looking in, then turning to look at the camera. She is still wearing the camouflage hooded sweatshirt. The kitchen background with light wood cabinets is seen through the fridge's empty shelves. The perspective creates a sense of immersion. White text overlay on the bottom reads "so let's just jump straight into some of the yummy meals I've made."
0:17Pasta dish overview An overhead shot of a white plate filled with a delicious-looking pasta dish. The pasta appears to be ravioli or a similar stuffed pasta, covered in a light orange sauce, topped with chopped pecans and grated cheese. The dish looks appealing and professionally prepared. The plate is resting on a dark countertop. White text overlay on the bottom reads "Any type of pasta keeps me happy,". A fair-skinned hand with pink manicured nails gives a "thumbs up" gesture over the plate.
0:18Pasta dish close-up A close-up shot of the same pasta dish, filling the entire frame. The camera slowly pushes in, highlighting the texture of the pasta, the individual pieces of chopped pecans, and the melting grated cheese. The sauce has a glossy, rich appearance. The colors are warm and inviting, dominated by the orange of the pasta and sauce, and the browns of the pecans. White text overlay on the bottom reads "but this honey pecan butternut squash pasta" and then "OUT OF THIS WORLD."
0:21Host eating pasta A medium shot of the young East Asian woman from earlier, now sitting and enthusiastically eating the honey pecan butternut squash pasta. She takes a bite with a fork and closes her eyes, savoring the taste with a look of extreme satisfaction. She is wearing the camouflage hooded sweatshirt. The background shows parts of her kitchen and possibly a window, blurred. White text overlay on the bottom reads "OUT OF THIS WORLD."
0:22Sweet potato harvest bowl prep 1 A high-angle, close-up shot focusing on a white bowl with a floral pattern, containing a bed of mashed orange sweet potatoes. A silver fork is seen adding vibrant green beans and slices of red onion onto the sweet potato base. The background is a dark, speckled countertop. White text overlay on the bottom reads "And in honor of fall season, can't forget a sweet potato harvest bowl."
0:24Sweet potato harvest bowl prep 2 A high-angle, close-up shot of the same sweet potato harvest bowl. A hand is seen carefully placing white and red apple slices onto the green beans and red onions. In the blurred background, a glass container with more green beans is visible. The bright colors of the fruit and vegetables stand out against the orange mashed sweet potato. White text overlay on the bottom reads "can't forget a sweet potato harvest bowl."
0:26Sweet potato harvest bowl prep 3 (sauce) A high-angle, close-up shot of the sweet potato harvest bowl. A golden-yellow sauce is being poured from a silver spoon over the entire dish, cascading over the green beans, onions, and apple slices. A vibrant pink container is blurred in the background. The rich liquid creates a glossy finish on the ingredients. White text overlay on the bottom reads "The balance of the green beans, apples, maple mustard sauce is".
0:28Sweet potato harvest bowl finished A close-up shot of the finished sweet potato harvest bowl, neatly arranged and glistening with sauce. The green beans, red onions, white and red apple slices, and slivered almonds are clearly visible on top of the orange mashed sweet potato. The dish is presented aesthetically, ready to be eaten. A blurred pink container remains in the background. The colors are fresh and appealing.
0:29Host with harvest bowl A medium shot of the young East Asian woman, holding up the finished sweet potato harvest bowl to the camera. She points to the bowl with her right hand and then makes a "chef's kiss" gesture, indicating satisfaction. Her expression is happy and proud. The kitchen background is visible. A purple and yellow graphic overlay reading "CHEF'S KISS" appears near the bowl.
0:30Host eating harvest bowl (CTA) A medium close-up shot of the young East Asian woman again, eating the sweet potato harvest bowl with a fork. She takes a bite and closes her eyes, showing satisfaction similar to the pasta scene. On-screen text overlay promotes an offer: "$2.99/meal on first box + Free Steak for a month" with smaller disclaimer text below. The kitchen background is blurred.
0:32Host with EveryPlate box (CTA) A medium shot of the young East Asian woman, back behind the "EveryPlate" box on the kitchen counter, smiling and gesturing towards the box. She looks directly at the camera. The same offer text overlays as the previous scene are present: "$2.99/meal on first box + Free Steak for a month" and the disclaimer. The kitchen background is consistent.
