0:00yellow background offer The scene opens on a vibrant, solid bright yellow background. In the upper left corner, the black Western Union logo is prominently displayed with its distinctive 'WU' monogram and 'Western Union' text. In the upper right corner, a circular flag of Guatemala is visible. The camera remains static throughout this segment. Initially, bold black text appears centrally, fading in to read 'Te echamos la mano.' (We lend you a hand.). This text then smoothly transitions to 'Con una tarifa* de $0 en tu primer envío en línea.' (With a $0 fee on your first online transfer.). Below this main text, smaller, light gray disclaimer text appears, stating 'Western Union obtiene ganancias del cambio de divisas. No válido para tarjetas de crédito ni transferencias dentro de los Estados Unidos.' (Western Union earns revenue from currency exchange. Not valid for credit cards or transfers within the United States.). The overall mood is direct and informative, using a bright, energetic color palette of yellow and black with a touch of light gray for the disclaimer.
0:03black background call to action This scene begins with a dynamic transition from the previous yellow background to a solid black background, using a diagonal wipe effect originating from the top-left corner. The Western Union logo, identical in design (black 'WU' monogram and 'Western Union' text), is now positioned centrally in the upper part of the frame, standing out against the dark background. Below the logo, bold, bright yellow text fades in, reading 'Descárgala ahora.' (Download it now.). Further below, two prominent app store badges appear side-by-side: one for the Apple App Store (showing 'Consíguelo en el App Store' and the Apple logo) and one for Google Play (showing 'DESCARGAR EN Google Play' and the Google Play logo). The text and logos are static. The lighting is even, illuminating the bright yellow text against the deep black. The overall atmosphere shifts to a more decisive and action-oriented tone, maintaining brand consistency through the logo and color scheme.
