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Carpe

mycarpe.com

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AI Analysis

AI Tags

HookProblem SetupSolution RevealDialogue On CameraText OverlayLogo VisibleProduct In HandOutdoorNightMale PresentFemale PresentUGC StyleConfidentProduct First FrameTestimonialPlayfulExcitedVisual HookPattern InterruptProduct DemoRelievedBenefit-FirstOffer HighlightProof PointSurprisedCall To ActionHappy

Transcript

0:00You smell amazing right now.

0:01When did you put it on?

0:01This morning.

0:02Has that been your experience?

0:03It lasts all day?

0:04Yeah.

0:04It lasts 100 hours, actually.

0:05Are you wearing it?

0:06Yeah.

0:06Can I smell it?

0:07I saw this coming.

0:10That's Lavender Citrus.

0:11That's amazing.

0:12I started using it because I was having sweating problems.

0:15And it worked.

0:15During school, I would go in and then I'd just literally look down and I'd be soaked like an hour later.

0:20It's worked out for me.

0:22Pretty good.

0:22You smell amazing right now.

0:23When did you put it on?

0:24This morning.

0:24Has that been your experience?

0:26It lasts all day?

0:26It lasts 100 hours, actually.

0:27Everybody I find wearing Carpe tonight gets $100.

0:29So, you get $100.

0:30Thank you.

0:31How does Carpe make you feel?

0:31Way better to go out in public and not look like I'm a swamp in front of people.

0:35You have an excellent night.

0:36Thank you.

Text on Screen

0:00Does your deodorant do this?

0:00100Hr CLINICALLY TESTED SWEAT & ODOR CONTROL

0:00You smell amazing

0:01right now.

0:01When did you put it on?

0:01This morning

0:02How has that been

0:02your experience?

0:02It lasts all day?

0:02Yeah

0:03It lasts a 100hrs

0:04actually.

0:04She spotted us in public 👀👀

0:05Are you wearing it?

0:06Yeah

0:06I saw this coming

0:07*sniffs*

0:09That's Lavender Citrus!

0:10I started using it

0:11because I was having

0:12sweating problems

0:13and it worked!

0:14Up to 56% OFF

0:14free shipping

0:14FREE

0:15During school, I would go in and then I'd just

0:16literally look down

0:17and I'd be soaked

0:18like an hour later

0:19It's worked out

0:20for me,

0:21pretty good

0:21You smell amazing

0:22right now.

0:22When did you put it on?

0:22This morning

0:23How has that been

0:23your experience?

0:24It lasts all day?

0:24Yeah

0:25It lasts a 100hrs

0:25actually.

0:26Everybody I find

0:26wearing Carpe

0:27tonight gets $100.

0:28So, you get a $100.

0:29Thank you.

0:30How does Carpe make you feel?

0:31way better to go out in public

0:32and not look like I'm

0:33a swamp in front

0:34of people.

0:35You have an excellent night.

0:36Thank you.

Scenes (6)

0:00host introduces product to woman

The scene opens outdoors at night, featuring a medium shot of a male host on the left, holding an orange Carpe deodorant bottle and a black microphone, interviewing a young woman on the right. The background is dimly lit with palm trees adorned with string lights, and a large, illuminated sign with geometric letters, possibly 'ASOS', dominates the mid-ground. Other blurry figures of people walk in the far background. The lighting is artificial and warm-toned, creating a casual, energetic atmosphere. Overlays of text appear: 'Does your deodorant do this?' at the top, and a graphic shield with '100Hr CLINICALLY TESTED SWEAT & ODOR CONTROL' in the middle, alongside an image of the Carpe deodorant. The host initiates conversation, asking the woman about her deodorant, prompting her response 'This morning'. The overall color palette consists of dark greens from the grass, warm oranges and yellows from the lights and sign, contrasting with the dark attire of the subjects.

0:04host smells woman's armpit

The scene continues outdoors at night, maintaining a medium shot, with the host and the woman in the foreground. The background remains the same, with glowing palm trees and the large illuminated sign, suggesting a public event or festive outdoor area. The artificial lighting casts a warm glow, highlighting the subjects. The host leans in, asking to smell her armpit, to which the woman reacts with a laugh, lifting her right arm. The host proceeds to sniff, and the woman exhibits a mix of amusement and slight embarrassment. Text overlays include 'She spotted us in public' at the top, 'Are you wearing it?' in the middle, and 'I saw this coming' and '*sniffs*' at the bottom. Later, a full-frame graphic of the orange Carpe deodorant bottle appears, overlaid with 'Lavender Citrus' and 'That's amazing!' as the host identifies the scent.

0:10woman explains sweating problems

The outdoor night setting persists, with a consistent medium shot focused on the woman as she recounts her past experiences. The background features the familiar palm trees and the large illuminated sign, suggesting a lively environment. The artificial lighting from overhead sources and background decorations provides a warm ambiance. The woman speaks directly to the host, gesturing with her hands to emphasize her points. No additional on-screen graphics or text are present in this segment, allowing full focus on her testimonial. The color scheme remains warm and dark, with the green of the grass in the foreground and the luminous elements in the background.

0:14woman shares product effectiveness

The scene maintains its outdoor night setting, featuring a medium shot of the woman continuing her testimonial. The illuminated background with palm trees and the large sign remains constant. Artificial lighting creates a warm and inviting atmosphere. A new red text overlay 'Up to 56% OFF free shipping + FREE' appears at the top right, accompanied by small graphics of product packages, a gift box, and a delivery truck, signaling a promotional offer. The woman animatedly describes how the product helped her, using expressions and gestures to convey her relief and satisfaction. She describes a past scenario where she was 'soaked' and contrasts it with her current positive experience. The scene emphasizes both her personal story and a call to action through the prominent offer graphics.

0:21host rewards woman for wearing product

The outdoor night scene persists with a medium shot of the host and the woman. The background still features the decorated palm trees and the large illuminated sign, under the same artificial, warm lighting. The red promotional text 'Up to 56% OFF free shipping + FREE' with accompanying graphics remains at the top right of the screen. The host re-engages with the woman, affirming the product's 100-hour effectiveness and announcing a $100 reward for those wearing Carpe, which he then gives to her. The woman's reaction is one of surprise and gratitude. The interaction is dynamic, with both individuals expressing positive emotions.

0:30woman expresses confidence

The final scene takes place outdoors at night, using a medium shot that briefly pans right at the very end. The familiar background of illuminated palm trees and the large sign is still visible. The red promotional text 'Up to 56% OFF free shipping + FREE' with icons remains at the top right. The woman, holding her cash reward, shares her increased confidence thanks to the product, explicitly stating she feels 'way better to go out in public' without worrying about sweating. Her expression is radiant and relieved, underscoring the product's positive impact on her daily life. The host thanks her, concluding their interaction. The mood is positive and empowering, with the camera slightly following the host as he starts to move away.

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