0:00intro holding boxes A medium shot of a woman standing centered in what appears to be a brightly lit living space. She is holding two rectangular boxes against her chest, one cardboard brown and one bright red with 'Shutterfly' printed in white. The background features a white paneled door on the left, and a white grand piano or large keyboard on the right, with a small white, fluffy stool in front of it. Above the piano, there's a decorative blue wicker-like art piece on the wall with a wavy wooden frame. A white table lamp with a ribbed ceramic base sits on the piano. The lighting is soft and even, suggesting ample natural light or well-diffused indoor lighting. The woman is actively speaking to the camera, with expressive hand gestures while still securing the boxes. The dominant colors are white (her clothing, the piano, the wall), brown, and red. Text overlay 'GIFT IDEAS' in a blue, patterned, outlined font appears at the bottom left of the screen.
0:10unboxing metal print A medium close-up shot focused on a white, flat surface, which is the top of a piano, against a light cream-colored wall. On the left, a blue woven art piece with a wavy wooden frame is partially visible, creating a decorative edge. On the right, a white ribbed table lamp and two neutral-toned books titled 'ONCE UPON A TIME' are neatly stacked. A pair of hands, belonging to the same woman from the previous scene, are actively unboxing a bright red Shutterfly package. She carefully removes a framed photo print from the packaging, turns it to display a family photo, then rotates it to show its metallic back, and finally positions it to display the photo face-forward again. Text overlay 'metal print' with an arrow pointing to the product appears on the left side of the screen. The lighting is bright and even, highlighting the product details. The color palette primarily features white, cream, blue, and the warm brown tones of the photo frame and the family photo itself.
0:23holding metal print steady A medium close-up shot of the framed metal print, now resting upright on the white piano surface, positioned slightly to the right of the frame's center. The background remains the light cream-colored wall with the blue woven art piece partially visible on the far left. The print showcases a joyful family photo with a man, a woman, and three young children smiling and posing together in front of a white house. The camera slowly zooms in on the photo, highlighting the clarity and detail of the printed image. The lighting continues to be bright and even, accentuating the quality of the print. The warm dark brown of the frame provides a strong border against the bright white background of the photo and the wall.
0:24unboxing canvas print A medium close-up shot showing the hands of the same woman as she continues to unbox products on the white piano surface. A tall, rectangular brown cardboard box is initially placed upright on the surface. Her hands efficiently open the box, carefully remove the contents, and then peel off clear plastic packaging from a framed canvas print. The print features a dark grey background with a collage of small, square photos arranged in a vintage film strip style. Text overlay 'canvas print' with an arrow pointing to the product appears on the left side of the screen. The background elements, including the blue wall art, white lamp, and stacked books, remain consistent. The lighting is bright and even, providing clear visibility of the unboxing process. The color palette includes the earthy browns of the cardboard and frame, the various colors within the collage photos, and the clean white/cream of the wall and piano.
0:30close up canvas print A series of close-up shots focusing intently on the framed canvas print featuring a film-strip collage. The print is either held by the demonstrator's hands or resting on the white piano surface, positioned upright. The camera pans and zooms across different sections of the print, meticulously highlighting the individual photographs within the collage, the subtle texture of the canvas, and the natural grain of the light wooden frame. The background remains a consistent light cream wall with the blue woven art piece partially visible on the left. The lighting is soft and even, enhancing the visual details. The photos within the collage depict diverse outdoor scenes with people, some in bustling town settings, others in natural landscapes, showcasing a rich mix of greens, earthy tones, and varied clothing colors, all contributing to a nostalgic and personal aesthetic. The film strip border is dark grey with vintage-style white text and numbers.
A medium shot displaying the two distinct photo prints side-by-side on the white piano surface. The canvas print, featuring the film strip collage, is placed to the left and slightly behind the metal print, which showcases the family photo. The woman's hands are visible at various points, gesturing towards the prints or making minor adjustments to their positioning, facilitating a direct visual comparison. The background is the familiar light cream wall, with the blue woven art piece visible on the left and the white table lamp and stacked books on the right. The lighting is consistently bright and even, ensuring both products are clearly visible. The overall composition highlights the different styles and finishes of the prints, with a color palette that combines the natural earthy tones of the wooden frames, the diverse hues within the photographs, and the clean white/cream of the surrounding setting.
0:44end card shutterfly A static end card is presented against a plain, light beige background. The brand name 'Shutterfly' is prominently displayed at the top in a striking red, elegant serif font. Below the brand name, the inspirational tagline 'Make something that means something.' is elegantly written in a dark brown or black serif font. The screen is evenly lit, with no shadows or highlights, ensuring clarity and readability of the text and brand elements. The overall aesthetic is clean, professional, and conveys a sense of warmth and personal value, reflecting the brand's message. The design is minimalist, focusing solely on the brand identity and its core value proposition.
