0:00problem setup with comparison The scene opens with a young woman, framed from the chest up, speaking directly to the camera with a confident and engaging smile. She has long, dark brown hair with lighter highlights, parted down the middle, cascading over her shoulders. She wears a plain white crew-neck t-shirt. The background is a modern, well-lit apartment interior with warm ambient lighting. A decorative, slatted wooden light fixture hangs from the ceiling, casting subtle shadows. In the background, a kitchen counter with appliances and a living area with a grey couch and a small Christmas tree are visible, creating a cozy, lived-in atmosphere. Around 0:01, a split-screen overlay appears at the top of the frame, showing two close-up images of a person's forehead. The top image shows a forehead with noticeable fine lines and wrinkles, labeled "If your skin looks like this...", and the bottom image, initially hidden, is revealed to show a smoother forehead, representing the desired "want it to look like this..." outcome. The woman gestures animatedly, pointing upwards towards the overlay, then towards the desired outcome, and then spreads her hands out as if to embrace the solution.
0:05host introduction and proof point This scene continues with the same young woman, framed from the chest up, speaking directly to the camera. The split-screen overlay is no longer present, allowing a clearer view of the warm-toned apartment background with the kitchen and living area. Her long, dark hair frames her face as she talks. She maintains an engaging and confident expression, sometimes looking slightly upwards or to the side as if recalling information, and uses expressive hand gestures to emphasize her points. The lighting remains soft and natural, with visible shadows from the overhead light fixture, giving the scene a cozy, authentic feel. She smiles and nods, conveying trustworthiness and knowledge.
0:11product demonstration and features The scene continues with the woman speaking directly to the camera, now holding a deep blue, cylindrical product bottle with a pump dispenser in her right hand, holding it up for the camera to see. The bottle has white text, some of which is inverted due to its position. Her long, dark hair is still prominent, framing her face. She smiles and looks at the product, then back at the camera. As she speaks about the product's features, a white text overlay appears at the bottom of the screen: "phyto nature e²" at 0:11, followed by "daily regenerative leave-on that uses enzymes + exosomes" at 0:13, and then "to help accelerate skin's natural cellular renewal process" at 0:16. She subtly rotates the bottle to show different angles, demonstrating the product and its packaging. The background remains the soft, warm-lit apartment interior.
0:19before after results reveal The woman is once again framed from the chest up, now pointing downwards with her left hand, gesturing towards a split-screen overlay that appears in the lower half of the frame. This overlay is identical to the one seen in the first scene: two close-up images of a forehead, with "before" (wrinkled) and "after 2 weeks" (smoother) labels. The woman maintains a bright, satisfied smile, her expression highlighting the positive results shown in the overlay. Her right hand still holds the blue product bottle, though it's partially out of frame to the right, maintaining the product's presence while emphasizing the outcome. The background is the same warm-lit apartment.
0:21product benefits and statistics The woman continues to speak directly to the camera, holding the deep blue product bottle in her hands, often gesturing with it to emphasize points. She maintains her friendly and knowledgeable expression. Throughout this segment, multiple white text overlays appear on the screen, detailing various benefits of the product. At 0:25, "resurface for brighter skin ✅" appears, followed by "diminish fine lines + wrinkles ✅" at 0:28. Finally, at 0:30, "improving natural regeneration by 86%*" appears, with a smaller disclaimer "*Versus untreated skin. Based on in vitro testing." below it. The woman looks at the text overlays as they appear, reinforcing their importance. Her long, dark hair and white t-shirt are consistent, and the warm-lit apartment background remains unchanged.
0:32close up benefit explanation This scene features a closer shot of the woman, now framed from the shoulders up, enhancing the personal connection. Her face fills more of the frame, allowing viewers to see her engaging expressions more clearly. Her long, dark hair remains prominent. She makes a gesture with her open right hand, waving it gently as she introduces a point, then points to her neck with her left hand while holding the blue product bottle in her right hand, demonstrating an additional benefit. The warm-lit apartment background is still visible, though less prominent due to the tighter framing. She maintains a confident and relatable tone, smiling warmly at the camera.
0:38call to action with product The scene returns to a medium shot of the woman, similar to previous frames, as she delivers a call to action. She holds the deep blue product bottle prominently in her right hand, gesturing with it slightly towards the camera. Her facial expression is encouraging and confident. A white text overlay appears at the bottom of the screen: "shop now at dermalogica.com". The camera then slowly pushes in, zooming slightly towards the woman and the product, making the product more central and dominant in the frame as she smiles at it. The warm-lit apartment background remains visible.
