0:00smiling woman with phone and text overlay A medium close-up shot captures an older woman, likely in her late 60s or early 70s, seated comfortably on a light brown, possibly suede, sofa. She has short, curly gray hair and a warm, genuine smile that crinkles her eyes, indicating deep joy or amusement as she looks down at a rose gold smartphone held in both hands. Her hands are positioned around chest level, suggesting active engagement with the device. She is dressed in a casual white long-sleeve shirt with thin horizontal black stripes. The background is partially obscured by a diagonal black overlay on the left, revealing a blurred, warm-toned interior space on the right, possibly a living room with stairs or shelves. Soft, natural-looking light illuminates her face, highlighting her cheerful expression. A small circular icon resembling the flag of Guatemala is visible in the upper right corner of the frame. Yellow text, "Now, that's what you call an offer," briefly overlays the screen from 0:01 to 0:03, synchronized with a voiceover. The Western Union logo is visible in the top left corner.
0:04offer text on yellow background The scene transitions to a full-screen, vibrant yellow background. Prominently displayed in the center of the screen is bold black text stating, "$0 transfer fee* on your first online send." Below this main message, a smaller disclaimer in black text reads, "*Western Union makes money from exchange rates. Not valid for credit cards nor money transfers within the United States." In the upper left corner, the Western Union logo is presented in black, maintaining brand consistency. In the upper right corner, the small circular icon representing the flag of Guatemala is still visible. The lighting is uniform and bright, emphasizing the clean, minimalist graphic design. The overall mood is direct and informative, focusing on the financial offer.
0:07app download call to action on black background The scene shifts to a stark, solid black background that fills the entire frame. Centered prominently in the upper half of the screen is the Western Union logo, rendered in white, providing a strong contrast against the dark backdrop. Below the logo, a clear call to action is presented in bold yellow text: "Download the app today." Further down, two distinct white app store badges are displayed side-by-side. On the left is the 'Download on the App Store' badge featuring the Apple logo, and on the right is the 'GET IT ON Google Play' badge with the Google Play logo. The lighting is even, ensuring legibility of all text and logos. The composition is clean, direct, and focused entirely on guiding the viewer to download the application, serving as a clear end card.
