0:00typing search bar
The scene opens with a clean, minimalist interface featuring a dark navy blue background. A prominent search bar is horizontally centered in the middle of the frame, with rounded corners and a light beige fill. Inside the search bar, a magnifying glass icon is on the left, followed by the word 'best' typed out. A blinking cursor indicates active typing, and a white mouse pointer with a black outline hovers near the right end of the search bar, positioned slightly below it. The overall aesthetic is sleek and digital, with soft, diffused lighting.
0:01e commerce scroll
The screen displays a clean, white e-commerce product listing page. Two distinct product cards are visible, stacked vertically. The top card features a pink Adidas Gazelle Indoor Shoes, priced at $120, with a 'Shop Now' button below it. The bottom card shows a white Nike Cortez shoe with pink accents, priced at $95, also with a 'Shop Now' button. Both shoes are presented against a simple white background within their respective cards. The camera simulates a rapid downward scroll motion, suggesting a user browsing numerous options. The lighting is bright and even, typical of product photography.
0:02blog scroll with overlay
The scene displays a partially scrolled webpage, likely a blog or review site, with text describing a 'Saucony ProGrid Peregrine, $90' running shoe. The text mentions its suitability for off-road trails and mentions 'Runner's World' magazine. A teal and black Saucony trail running shoe is visible at the bottom of the visible content. Overlaying the page is a dark grey pop-up bubble with rounded corners, displaying '12 TABS OPEN...' in white text and an 'X' icon for closing on the right. The page background is white, and the lighting is flat and digital. A white mouse pointer is positioned near the 'X' button of the pop-up.
0:03multiple tabs overlay
This scene depicts a cluttered digital desktop with several overlapping browser windows or tabs, simulating the frustration of online shopping. Various sneaker-related webpages are visible in the background, featuring different brands like New Balance and Adidas, displaying shoes with prices. Overlaying this chaos is another dark grey pop-up bubble, similar to the previous one, this time displaying 'STILL NO HEAT' in white text with a sad face emoji (🥺) and an 'X' icon. The content of the underlying pages suggests a search for specific footwear that hasn't been successful. The lighting is artificial and screen-like.
0:04unboxing blurred
The scene is a blurry, dynamic shot focused on a young man unboxing a pair of sneakers. He is holding a bright blue Adidas shoe box, its lid partially removed. The camera is moving rapidly, creating motion blur, suggesting a fast-paced or energetic transition. The man is wearing a tie-dye hoodie in red, grey, and black tones, and dark shorts. His face is visible but indistinct due to the blur. The background appears to be an outdoor setting, possibly a balcony, with a glimpse of a city skyline. The lighting seems natural but muted by the blur.
0:05man with shoe box
A young man is seated, holding an open blue Adidas shoe box on his lap, looking directly at the camera with a slight smile. The shot is captured with a fisheye lens, creating a wide, distorted view with curved edges. He is positioned on what appears to be an outdoor balcony with a railing behind him, overlooking a city skyline under an overcast sky. Text 'FRESH PAIR?' is overlaid in white, capitalized letters, with a question mark. The lighting is soft and natural, typical of an outdoor, slightly overcast environment. An empty white shoe box lid is visible to his left.
0:06showing new sneakers
The young man from the previous scene is now holding up one of the grey Adidas sneakers from the box, presenting it to the camera with a pleased expression. The fisheye lens perspective remains, maintaining the wide, slightly distorted view of him on the balcony with the city skyline in the background. The sneaker is a grey and white Adidas model. The overlaid text changes from 'FRESH PAIR?' to 'HIBBETT'S GOT YOU.'. The natural, soft lighting continues to illuminate the scene, highlighting the details of the shoe. He is seated, wearing the same outfit and accessories.
0:08skateboarding shoes
A low-angle shot focuses on a person's feet, wearing grey and white Adidas sneakers, standing on a skateboard. The skateboard itself has a colorful, cartoon-style graphic featuring a red bomb with a lit fuse. The ground beneath is rough, light grey asphalt. In the background, there's a vibrant wall covered in graffiti art, featuring various tags and a stylized face, under a clear, bright blue sky with hints of clouds. Text 'adidas' appears in white, capitalized letters, briefly filling the lower center of the frame. The lighting is bright and sunny, creating sharp shadows and highlighting the colors of the graffiti and the skateboard.
0:10tying laces
A young man is sitting on a skateboard on concrete, with one leg bent and the foot resting on the board, while he ties the laces of his grey Adidas sneaker. He is wearing black pants and a white t-shirt, with a black baseball cap worn backward. Behind him, a vibrant graffiti-covered wall, primarily in shades of purple, blue, and black, adds a gritty, urban background. Green grass peeks out from the bottom edge of the graffiti wall. The camera is positioned slightly above eye level, looking down at the action. The overlaid text 'TOP BRANDS' appears prominently in white. The scene is brightly lit by natural sunlight, casting subtle shadows.
0:11adjusting shoes
The young man from the previous scene stands up, adjusting his grey Adidas sneaker with his left hand. The camera maintains a low-angle perspective, emphasizing the shoes and the ground. He is still wearing black pants and the white t-shirt, with the black cap. The graffiti-covered wall, featuring purple and blue tones, remains in the background, along with green grass. The concrete ground is visible in the foreground. The overlaid text 'TOP BRANDS. ONE SPOT.' appears in white, capitalized letters, reinforcing the brand message. The bright natural sunlight continues to define the scene, creating clear contrasts.
0:13fast transition
This is a brief, heavily blurred shot of the young man, indicating a very fast transition or movement. His form is indistinct, appearing as a streaky blend of colors from his tie-dye hoodie and shorts. The background is also completely blurred, creating a sense of rapid motion and energy. The color palette is muted due to the blur, but hints of red, grey, and black are discernible. The lighting is unclear due to the effect.
0:13direct address to camera
The young man is back on the balcony, seated and looking directly into the fisheye lens, smiling and gesturing emphatically with his hands. He makes 'OK' signs with both hands and points to his feet, showcasing his new grey Adidas sneakers. An open blue Adidas shoe box is on his left, and the city skyline is visible through the balcony railing in the background under a soft, overcast sky. The overlaid text 'HIBBETT'S GOT YOUR NEXT FAVORITE SNEAKERS WAITING.' appears in white, capitalized letters. The lighting is soft and diffused, highlighting his expression and gestures.
0:16brand logo screen
The scene displays a simple, dark navy blue background. Centered in the frame is the brand name 'HIBBETT' in white, sans-serif, uppercase letters. The typography is clean and modern. The overall impression is minimalist and professional, focusing solely on the brand identity. The lighting is even and digital, emanating from the screen.
0:18call to action screen
The scene continues with the same dark navy blue background. The brand name 'HIBBETT' in white, sans-serif, uppercase letters remains centered at the top of the screen. Below it, in larger, white, bold, sans-serif, uppercase letters, is the call to action: 'SHOP KICKS TODAY'. The layout is clean and direct, designed to prompt engagement. The lighting is consistent with a digital screen display, with no external light sources or shadows.
