0:00before state outdoor comparison This is a wide shot in black and white, featuring a young girl and an adult woman standing in a grassy backyard. The camera is static, capturing them from a slightly low angle. The adult woman, viewed from the side, stands taller on the left of the frame, hands on her hips, looking down at the girl. The young girl, on the right, faces the woman and appears to be actively speaking or gesturing with her hands. The background includes a house and a boat under trees, suggesting a casual home environment. The lighting is natural, casting soft shadows. The overall tone is casual and perhaps a bit strained, implied by the women's postures. A prominent text overlay reads 'My kid 5 months ago' in colorful, layered block letters with a yellow, pink, and blue palette, indicating a 'before' scenario.
0:01after state car comparison This is a medium close-up shot of an adult woman and a young girl, both smiling and looking directly into the camera. They are seated in what appears to be the interior of a car, indicated by the car seat's headrest visible behind them. The woman is positioned closer to the camera, filling the left side of the frame, wearing sunglasses on her head and a black long-sleeved top. The girl is slightly behind her and to the right, also in a black top, with her blonde hair pulled back. The lighting is soft and even, highlighting their cheerful expressions. A bold red 'Vs' is overlaid between them, followed by 'My kid now' in the same colorful, layered block letters as the previous scene, establishing a direct comparison and 'after' state.
0:02child tired on couch The camera captures a medium wide shot of a young girl lying prone on a large, grey fabric sofa. She is wearing a light-colored, short-sleeved top and shorts, with her head resting on her arms, facing towards the camera with a tired or listless expression. Her eyes appear half-closed. A dark smartphone is visible near her hands on the cushion. Behind her, a blue and white patterned throw pillow adds a pop of color to the otherwise neutral living room setting. In the background, a white furry rug covers the floor, and a table lamp with a blue and white decorative base is partially visible on an end table. The lighting is soft and ambient, suggesting an indoor, relaxed but perhaps dull atmosphere. A text overlay appears progressively: 'Five months ago, she'd come home' then 'from preschool wiped out,'.
0:06child cranky with laptop This is a medium shot capturing an adult woman and a young girl in a brightly lit indoor setting, likely a home living area or dining room. The adult woman is in the foreground, seen from the side, wearing a textured, light brown fuzzy jacket. She leans over a laptop, her hand extended towards the girl, possibly trying to get her attention or calm her. The young girl is in the mid-ground, seated at a table or desk, wearing pink over-ear headphones and a dark top. She has a stern, annoyed expression, looking past the woman with her hand raised in a 'stop' gesture, indicating frustration or resistance. A white window in the background shows outdoor greenery, and a 'HOME' sign is visible on a wall. The natural light from the window illuminates the scene. A text overlay reads 'cranky, and impossible to calm down.'.
0:09child being carried tired This is a medium wide shot, in black and white, showing an adult woman carrying a young girl. The woman is wearing a light-colored hoodie and dark pants, holding the child who appears slumped and sleepy against her shoulder. The girl's head rests on the woman's shoulder, and her body is limp, suggesting exhaustion. They are in what looks like a living room with a grey sofa visible in the background. The lighting is soft and diffused, emphasizing the quiet, subdued mood. The scene is static, capturing the moment. A text overlay reads 'Everything ended' in colorful, layered block letters with a yellow, pink, and blue palette, further highlighting the end of a difficult period or day.
0:09child sleeping soundly This is a medium shot of a young girl sleeping soundly in a cozy bed. She is lying on her side, facing away from the camera, with her head resting on a pillow. Her body is covered by a patterned duvet, and she's wearing a light pink long-sleeved top. A plush purple unicorn toy is visible next to her head, and a grey and white patterned pillow is behind her. The background shows a nightstand with a lamp and some small items, suggesting a child's bedroom. The lighting is dim, creating a calm and peaceful atmosphere. A text overlay reads 'Now she's sleeping better,'.
0:11child energetic on chair This is a medium wide shot of a young girl sitting in a modern, swiveling armchair in a brightly lit home environment. She is wearing a dark hoodie, pink shorts, and black socks, and appears energetic and happy as she swings herself around in the chair, looking off to the side with a big smile. The background shows a dining area with a table and chairs, and decorative wall art featuring floral designs, suggesting a contemporary home. The lighting is bright and even, contributing to the cheerful mood. The camera pans slightly to follow the child's movement. A text overlay reads 'and actually excited to tell me about her day.'.
0:14broll vitamin shelf bw This is a B-roll shot, framed as a medium shot, of a retail store shelf stocked with various health supplements and vitamins, rendered in black and white. The camera slowly zooms out, revealing more of the shelf. The products are arranged neatly in rows, mostly cylindrical containers and boxes with visible labels like 'Collagen Peptides' and 'ARMRA'. The lighting is typical of a retail aisle, bright and uniform. The overall impression is that of a generic health or supplement store. A large, colorful text overlay dominates the foreground, reading 'We'd tried other kids' vitamins' in layered yellow, pink, and blue block letters, setting up a past attempt at a solution.
0:16child tired on bathroom floor This is a low-angle medium shot, taken from a slightly overhead perspective, showing a young girl lying on a grey bath mat on a bathroom floor. She is wearing pajamas, a grey tank top with a small pattern, and patterned long pants. Her head rests on the mat, facing slightly away from the camera, and her eyes are closed, suggesting she is asleep or extremely tired. A white toilet and a shower curtain with a minimalist tree design are visible in the background. The lighting is soft and ambient, casting no harsh shadows. A text overlay reads 'but nothing changed.', reinforcing the continuation of the problem despite previous efforts.
0:18product reveal with happy child This is a medium close-up shot focusing on the 'First Day' vitamin product container, positioned prominently in the foreground on a speckled countertop. The container is a light blue and green cylindrical shape with 'first day KIDS MULTI + SUPERFOODS' visible. In the blurred background, a young girl with light brown hair is visible, smiling broadly and looking towards the product, with her hand raised as if offering something. The background also shows wooden kitchen cabinets. The lighting is bright and even, highlighting the product. A text overlay reads 'First Day was the first one that actually made a difference.'. This scene marks the clear introduction of the solution.
0:20gummy close up with offer This is an extreme close-up shot of a hand holding a single gummy vitamin. The gummy is star-shaped and reddish-brown, with a slightly textured surface. The hand has manicured nails with a subtle iridescent polish. In the blurred background, two 'First Day' vitamin containers are visible, confirming the product context. The setting appears to be a light-colored surface. The lighting is bright and direct, emphasizing the detail of the gummy. A blue text overlay at the top announces 'Up to 52% off this Black Friday', and a white text overlay at the bottom states 'Two gummies a day', highlighting both an offer and a product usage detail.
0:21product packaging details This is a close-up shot of a 'First Day' vitamin container being rotated slowly by a hand. The container is cylindrical with a light blue and green label, featuring the product name 'KIDS MULTI + SUPERFOODS'. As it rotates, different parts of the label become visible, including nutritional information and claims like 'BACKED BY SCIENCE' and 'BELOVED BY FAMILIES'. The hand has manicured nails and wears a ring. In the blurred background, there are hints of fruits (like an apple) on a wooden surface, implying natural ingredients. The lighting is bright and even. A blue text overlay at the top repeats 'Up to 52% off this Black Friday', and a white text overlay at the bottom says 'clean, safe, and designed for growing brains.', emphasizing product benefits and an offer.
0:24child engaged on laptop This is a medium shot of a young girl lying comfortably on a grey sofa, focused on a laptop. She is wearing a grey fuzzy hoodie and dark socks. Unlike previous scenes, she appears engaged and attentive, with her arms resting casually on the laptop keyboard. The laptop screen displays colorful graphic elements. In the background, a cozy living room is visible with a decorated Christmas tree and another adult figure (possibly male) seated on a distant sofa, creating a warm, domestic atmosphere. The lighting is soft and inviting. A blue text overlay at the top repeats 'Up to 52% off this Black Friday', and a white text overlay at the bottom reads 'If your little one's been off lately,', acting as a re-hook and problem re-statement.
0:27product final call to action This is a static medium close-up shot of the 'First Day' vitamin container, centered on a clean, white surface. The cylindrical container has a light blue, green, and yellow label prominently displaying 'first day KIDS MULTI + SUPERFOODS'. The background is blurred, showing soft, warm lighting that creates a bright and appealing presentation for the product. A blue text overlay at the top announces 'Up to 52% off this Black Friday', and a white text overlay at the bottom concludes with 'this is the one thing that finally worked for us.', serving as a strong endorsement and call to action. The scene has a clean, professional, and trustworthy aesthetic.
