0:00market stall woman smiling A medium close-up shot of a Hispanic woman in her 40s or 50s, smiling genuinely and looking slightly to the left, out of frame. Her short, dark brown hair frames her face with soft waves. She is wearing a dark blue t-shirt and a light tan apron, suggesting she is a market vendor or works in a food-related business. The background is brightly lit and out of focus, indicating an outdoor market setting with hints of white tent fabric and green produce. Natural sunlight illuminates her face, creating a warm and inviting atmosphere. The dominant colors are natural skin tones, the dark blue of her shirt, and the light brown of her apron, set against a bright, slightly overexposed background. In the upper-left corner, a yellow 'W' logo with 'Western Union' text is visible. Large, bold yellow text overlays the lower half of the screen, initially reading "Más para enviar, menos en tarifas...". The camera remains static throughout this shot.
0:03text overlay yellow background The scene transitions to a full-screen, vibrant, solid yellow background. Centered on this bright canvas, bold black text is displayed in a sans-serif font. The text reads: "con $0 de tarifa* desde nuestra app en tu primera transferencia internacional en línea." The bright yellow and sharp black text create a high-contrast, graphic, and visually striking presentation. There are no other visual elements, graphics, or characters present. The lighting is uniform, resembling a digital display. The sole purpose of this scene is to convey textual information clearly and directly, using an on-brand color palette. The camera is completely static.
0:04western union cta The scene continues with a full-screen, solid yellow background. In the upper central portion, the black 'W' icon of the Western Union logo is prominently displayed, followed by the brand name in a bold, black sans-serif typeface. Below this, a clear call to action is presented in the form of a black rectangular button with rounded corners, containing white text that reads "Envía ahora". Further down, two app store badges are visible side-by-side: the Apple App Store badge and the Google Play Store badge, both encouraging app downloads. At the very bottom of the screen, small, light grey disclaimer text is present, reading: "*Western Union obtiene ganancias con el cambio de divisas. No válido para tarjetas de crédito ni Quick Collect." The composition is clean and organized, with a strong emphasis on brand identity and a clear directive for the viewer. The lighting is even and bright, typical of digital graphics. The primary colors are the brand's yellow and black, with small white and grey accents. The camera is static.
