0:00Aldi bag with groceries and text overlay
A brightly lit, medium shot of a reusable light blue Aldi shopping bag filled to the brim with various groceries, set against a vibrant, solid sky-blue background. The bag features a large Aldi logo in the center, with a distinctive red, orange, and yellow rainbow stripe design curving around it. Inside the bag, an assortment of fresh produce and packaged goods is visible. This includes bright red strawberries in a clear container, a yellow bell pepper, a red apple, a baguette, a bag of "Specially Selected" salt and pepper kettle chips, brown bread, a carton of almond milk, raspberries, and several packages of raw meat (likely steaks or ground beef). The items are arranged naturally, suggesting a full shopping trip. Around 1000ms, white text with a dark blue drop shadow appears at the top center of the screen, reading "Hey Princeton, we're open. Come in and shop." The text has a subtle blur/motion effect as it appears, but then becomes sharp and static. The overall color palette is dominated by the bright blue background, contrasting with the vibrant colors of the produce and the distinctive Aldi branding.
0:01Blue background with text transition
The scene opens with a solid, vibrant sky-blue background. The white and dark blue text "Hey Princeton, we're open. Come in and shop." is still visible from the previous scene, positioned at the top center. Around 2500ms, this text subtly blurs and rapidly disappears with a swift animation, leaving only the clean, solid blue background. The transition is quick and smooth, preparing the canvas for the next animated graphic. The lighting is even and bright across the entire frame, casting no shadows, emphasizing the flat, graphic nature of the background. The color palette is solely the bright, saturated blue, conveying a clean and modern aesthetic, consistent with brand identity.
0:03Animated Aldi store graphic with banner and interior views
This scene is a dynamic animated graphic showcasing a stylized Aldi store. Initially, a light blue background dominates the top portion, from which a rolled-up light blue banner appears from the top-left corner. The banner unrolls smoothly to reveal the text "Everyday low prices." in crisp white and dark blue lettering, accented with a familiar rainbow stripe design on its right side. Below this banner, a stylized illustration of an Aldi store's exterior is depicted in dark blue, white, and lighter blue tones, with the Aldi logo prominently displayed on its facade. Around 5500ms, the store illustration begins to animate, horizontally and vertically splitting and revealing a real-life video clip of an Aldi store interior through its entrance. A customer with curly brown hair, wearing a denim jacket, pushes a shopping cart down a brightly lit grocery aisle filled with various products. The animated graphic elements continue to interact with this embedded video, shifting and expanding around it. The overall impression is dynamic and engaging, effectively showcasing the store's exterior, a key marketing message, and an inviting interior. The lighting is bright and even, typical of a modern retail environment in the interior shot, while the graphic elements are flat and digitally lit, creating a cohesive visual experience.
0:07Refrigerated seafood display with text
A medium close-up shot captures a well-stocked refrigerated display case, primarily featuring various fresh seafood products. The shelves are dark gray or black, illuminated by bright, cool-toned LED lights, which intensely highlight the vibrant orange-pink hues of the fish. Multiple transparent, vacuum-sealed packages of salmon fillets are neatly stacked, with visible labels indicating brand names like "ALASKAN" and price information, such as "$9.99". A smaller red rectangular sign is visible on an upper shelf, labeled "*Price as Marked* Fresh Tilapia Fillets". Around 8500ms, a large, rounded rectangular text box in a vibrant light blue slides in from the left, settling in the lower-left quadrant of the screen. Inside this box, bold white text clearly reads "Don't miss the fresh seafood." The cool lighting strongly emphasizes the freshness and quality of the product, with some reflections glinting off the plastic packaging. The overall color palette is dominated by the cool blues of the lighting and text box, providing a strong contrast with the warm orange of the salmon and the dark tones of the display unit.
0:09Fresh produce section with text
A wide, slightly high-angle shot provides a comprehensive view of a vibrant and extensive fresh produce section within an Aldi grocery store. Rows of colorful fruits and vegetables are meticulously displayed in various open bins and tiered shelves. Oranges are prominently visible on the left, followed by bins brimming with green and yellow produce such as limes, lemons, and possibly green apples. Further down the aisle, packaged salads and other fresh greens are neatly arranged on multi-level shelving units. The store boasts a modern, clean aesthetic with bright, overhead fluorescent lighting that evenly illuminates the entire section, making all the produce appear exceptionally fresh and appealing. The floor is light-colored, and the ceiling features exposed piping or ventilation, typical of a warehouse-style supermarket. Around 10500ms, a large, rounded rectangular text box in a vibrant light blue slides in from the left, positioning itself in the lower-left quadrant of the screen. Inside this box, bold white text clearly reads "And the fresh produce." The wide perspective effectively conveys a sense of the abundance, variety, and organized presentation of fresh items available.
0:12Closing text and Aldi logo
The scene features a solid, vibrant sky-blue background, maintaining consistency with the brand's aesthetic established earlier. Initially, white text "Can't" appears in the upper-left corner of the screen. This is quickly followed by "wait to see you!" appearing next to it, seamlessly completing the friendly phrase "Can't wait to see you!". Simultaneously, around 13500ms, a stylized rainbow graphic, matching the distinctive colors and style seen on the Aldi shopping bag and promotional banner (red, orange, yellow, dark blue, light blue), elegantly curves in from the bottom-left corner, sweeping upwards and to the right. As the rainbow graphic settles into its final position, the familiar Aldi logo – a prominent square with a bold red border, a deep dark blue interior, and a stylized 'A' in clean white and light blue – appears crisply in the bottom-right corner of the frame. The overall composition is clean, bright, and highly branded, ending with a welcoming message and the instantly recognizable company logo. The lighting is flat and digital, with no discernible shadows, enhancing the graphic and minimalist nature of the scene.
