0:00Promotional Text Screen
The entire frame is filled with a bright, vibrant yellow background. In the center, prominent black sans-serif text reads "New Customer Exclusive: $0 transfer fee* on your first online transfer." The asterisk after "$0 transfer fee" indicates a footnote. Below this main text, in the bottom right corner, smaller black text appears at 0:01 and reads "Valid until 10/31/2022. *FX gains apply." In the bottom left corner, there's a black square logo with "WU" in white, stylized as vertical lines forming the letters. The lighting is uniform and bright, illuminating the yellow background evenly. The overall color palette is a high-contrast combination of bright yellow and stark black, creating a bold, eye-catching effect. There are no characters or specific actions, just animated text appearing.
0:03Woman using phone B&W
The scene features a young adult woman in a medium shot, looking down at a smartphone she holds with both hands. The background is a blurred, monochrome (black and white) nighttime cityscape, with subtle lights from streetlights and car headlights creating bokeh effects. The woman herself is also in monochrome. She has long, dark hair, styled down, and is wearing a plain white t-shirt. Her expression is gentle and focused, with a slight smile, suggesting satisfaction or engagement with her phone. The lighting is soft but sufficient to highlight her face and the phone, coming from an unseen source, perhaps an artificial street light. The overall mood is calm and contemplative despite the city backdrop. Overlaid on the lower-center part of the screen, in a bold yellow color, is the text "Yes, really." The color palette consists of grayscale tones for the woman and background, contrasted sharply with the vibrant yellow text overlay.
0:05Promotional Screen with Woman and App
The scene transitions to a bright, vibrant yellow background, similar to the first scene. The same young adult woman from the previous scene is now depicted in full color, positioned on the right side of the frame, facing slightly left and looking upwards with a broad, genuine smile. Her dark hair is still down, and she is wearing the same white t-shirt. She holds the light-colored smartphone in her right hand, but it's now lower and less of a focal point. On the left side of the screen, against the yellow background, bold black sans-serif text reads "Send money now with our app." Below this, the black square "WU" logo with white text is present. Underneath the "WU" logo, the full "Western Union" name in black text appears. At 0:08, two app store badges, "Download on the App Store" and "GET IT ON Google Play," appear in black squares with white logos and text, positioned below the main text and above the "WU" logo. Also, at 0:08, legal fine print in small black text appears at the bottom left: "©2022 Western Union Holdings, Inc. All Rights Reserved. Services offered by Western Union Financial Services, Inc. NMLS 906983 or Western Union International Services, LLC NMLS 906985. See terms for details." The lighting is bright and evenly distributed, emphasizing the high-contrast yellow and black palette, with the woman's figure providing a human element in bright colors. The overall feeling is positive and inviting, highlighting ease of use.
