0:00intro dark listening A medium shot captures a young man seated in a dimly lit, cozy indoor environment. He is engrossed in listening through black over-ear headphones, with his head tilted downwards, implying focus on a task or content below the frame. A soft, warm light source from an unseen lamp above illuminates his face, highlighting his features and casting gentle shadows. A large, vibrant green plant partially frames the left side of the shot. The background is blurred into near darkness, suggesting a late evening or night setting. On the lower left, a graphic composed of vertical, colorful stripes (magenta, orange, blue, teal) partially obscures white overlaid text that reads 'International Podcast Day'. The overall atmosphere is intimate and focused.
0:01intro reading podcast day This medium close-up features a young woman wearing a black baseball cap backwards and prominent red over-ear headphones. She is intently focused on reading a book or tablet held out of frame, with her gaze directed downwards. Her face is softly lit by natural light, giving a warm glow to her skin. The background is an artfully blurred indoor setting, revealing hints of shelves, books, and green foliage, suggesting a comfortable study or living space. On the left side of the frame, a distinct graphic with vertical stripes in magenta, orange, blue, and teal is visible. White text overlays include 'International Podcast Day' with a yellow microphone icon, '3 STATS TO KNOW' highlighted in a yellow bar, and 'Presented by: Nielsen'.
0:02intro urban headphone adjust A medium close-up shows a young man in an urban setting, initially partially obscured by a bright magenta vertical panel on the left. He is in the act of adjusting black over-ear headphones onto his ears, with both hands reaching up to them. The background is a slightly blurred street scene with buildings and an overcast sky, indicating an outdoor, daytime environment. His gaze is directed forward and slightly downwards, suggesting anticipation or preparation. The same colorful vertical bar graphic remains on the left, accompanying the white text overlays: 'International Podcast Day', '3 STATS TO KNOW', and 'Presented by: Nielsen'. The shot has a candid, dynamic feel as he prepares to listen.
0:04urban podcast stat 1 A medium shot captures a young man walking deliberately on a city street during the day, wearing black over-ear headphones. He looks slightly upwards and to the right with a contemplative or attentive expression. The scene is brightly lit by natural sunlight. The background features blurred urban architecture, including buildings and a traffic light, with other pedestrians faintly visible. A vibrant magenta vertical panel slides from left to right, revealing the scene. Overlaid on the left, the colorful vertical stripe graphic appears alongside a yellow microphone icon and the statistic: 'Podcasts account for 32% of ad-supported audio time among the 18-34 demographic.', with a source credit below. A woman with red hair smiles and walks past in the background.
0:10grass podcast stat 2 An overhead wide shot presents a young woman lying comfortably on vibrant green grass, bathed in bright natural sunlight. She wears white over-ear headphones and holds a red smartphone with both hands, her gaze fixed on the screen. Her body is oriented horizontally across the frame, positioned centrally amidst the lush lawn. She is dressed in a stylish blue button-down shirt layered over a bright pink top. Her eyes are initially closed in a moment of peaceful enjoyment before she opens them, maintaining a soft, happy smile. The left side of the frame features the colorful vertical stripe graphic. Overlaid text displays a yellow microphone icon and the statistic: 'When combined with Radio, Podcast reaches 94% of the 18-34 population.', with its source credit.
0:15airplane podcast stat 3 A medium shot captures a young man seated in what appears to be a luxurious airplane seat, possibly on a private jet or in first class. He is wearing a cream-colored ribbed turtleneck sweater, sophisticated round glasses, and discreet white wireless earbuds. His attention is entirely consumed by a black smartphone he holds firmly in both hands, actively typing or scrolling through its content. The background reveals a bright, diffused light streaming through a plane window, indicating daylight travel. The seat is upholstered in light-colored, possibly leather, material. The colorful vertical stripe graphic is on the left. Overlaid text includes a yellow microphone icon and the statistic: '70% of listeners recalled the brand advertised in a podcast.', with its source credit clearly visible.
0:20desk call to action A wide shot frames a young woman diligently working at a well-organized, light-colored wooden desk in what appears to be a home office or study. She is wearing a cozy cream-colored knit sweater and white over-ear headphones, actively writing in an open notebook with a pen. To her left, an open silver laptop is visible, hinting at digital work. The desk is sparsely but neatly arranged with a white cylindrical pen holder and a glass of water. The background is a light-colored wall adorned with several framed artworks and a decorative globe, creating a calm and stimulating environment. The colorful vertical stripe graphic is on the left. Overlaid text reads: 'Get more podcast insights at Nielsen.com' with a yellow microphone icon, serving as a clear call to action.
