0:00intro shocked hosts with products The scene opens with a medium shot featuring two young adult men, both Caucasian, positioned side-by-side behind a light wooden table. Both men exhibit an exaggerated, wide-eyed, and open-mouthed expression of shock or surprise, looking directly into the camera. In front of them, neatly lined up on the table, are eight white cylindrical deodorant sticks with colorful accents (red, blue, purple, orange, green), each labeled 'Carpe'. The background is brightly lit with a soft pinkish-orange glow, featuring rows of identical small white containers or bottles, creating a clean, organized, and almost laboratory-like aesthetic. Above them, a large, glowing orange neon 'C' logo is prominently displayed. White text overlay at the top reads 'CARPE DEODORANT' with 'EXPOSED !!!' below it, framed by red exclamation marks, suggesting an intriguing or revealing tone. The lighting is bright and even, highlighting the products and the subjects. The overall color palette is warm and inviting, dominated by pinks, oranges, and whites.
0:06close up product demonstration The scene transitions to a close-up shot focused on a pair of hands demonstrating a 'Carpe' deodorant stick. The hands belong to the male host previously seen on the right. He holds a white Carpe antiperspirant deodorant stick, with blue accents on its label, directly towards the camera. The product label clearly reads 'carpe ANTIPERSPIRANT UNDERARM LOTION'. His fingers manipulate the bottom dial of the stick, twisting it to raise the product, showing its mechanism. The background is a soft, blurry pink wall, indicating a shallow depth of field that keeps the focus sharply on the product and hands. The lighting is bright and even, highlighting the details of the product. Subtitles are present, displaying 'We've never stopped improving and we want to'. The overall color palette is soft with the white of the product and the light pink background.
0:09call to action with hosts and products The scene reverts to a medium shot of the two male hosts sitting side-by-side behind the wooden table, mirroring their initial setup. Both men are now smiling and looking confidently at the camera, a stark contrast to their initial surprised expressions. The same line-up of eight 'Carpe' deodorant sticks with various colorful accents is visible on the table in front of them. The background remains the soft pinkish-orange wall with rows of small white product containers and the glowing orange neon 'C' logo. Overlay text appears prominently: an orange rectangle at the top center states 'up to 56% off' with 'with FREE shipping' below it. Later, this text evolves to 'Click link below! up to 56% off with FREE shipping'. The man on the left points towards the products and then towards the bottom of the screen, gesturing for the audience to click a link. The lighting is bright and even. The dominant colors are warm oranges, pinks, and whites, reinforcing the brand's aesthetic. The scene ends with both men nodding and smiling, reinforcing the positive message.
