0:00App intro text and bubbles
The scene opens with a dark blue background, specifically hex #213554. Centered horizontally in the upper third of the frame is the word 'the' in a clean, sans-serif white font. Below it, slightly to the left, is an elongated oval bubble in bright yellow, featuring a sparkling icon and the word 'new' in white. To its right, another elongated oval in vibrant red showcases a winking smiley face icon and the word 'fun' in white. As the scene progresses, a third turquoise-colored oval bubble, adorned with a gift box icon and the word 'free' in white, slides in smoothly from the right side of the frame. Simultaneously, while 'the' remains, two lines of text appear below the bubbles, stacked neatly: 'Delish' in a large, bold white font, and 'app!' in a slightly smaller white font, ending with an exclamation mark. The overall composition is clean and minimalist, utilizing bright, cheerful accent colors against a dark, calming blue. The lighting is even and soft, ensuring the crisp white text and vivid bubbles stand out without harsh shadows, creating an inviting and modern aesthetic.
0:01Hands using iPhone on kitchen counter
This overhead medium shot frames a pair of fair-skinned hands interacting with a black iPhone. The phone is held vertically in the center of the frame, its screen displaying a vibrant blue background with various app icons, suggesting a typical home screen. The hands, featuring neatly manicured short nails painted white, are actively tapping and swiping the screen with focused precision. The background is a sophisticated white marble kitchen counter with subtle grey veining. To the left, a large, ripe orange pumpkin sits on a grey plate, partially obscured, introducing a warm, autumnal color. Next to it, several slices of golden-brown pumpkin bread or a similar baked good are visible on a dark, rectangular plate, lightly dusted with what appears to be brown sugar. To the right, stacked grey ceramic plates with a rustic, slightly irregular edge, along with a silver fork, are neatly arranged. The lighting is bright and even, emanating from above and casting minimal shadows, indicating a well-lit kitchen environment. The dominant colors are the deep blue of the phone screen, the warm orange and brown of the food items, and the cool white and grey of the marble and plates, creating a cozy yet modern domestic scene.
0:03Delish app browsing main feed
This close-up shot focuses entirely on the screen of an iPhone, framed as if viewed directly. The phone's distinctive top notch is visible, along with the 'delish' logo at the very top of the app interface, and 'PRESENTED BY DoorDash' subtly placed beneath it. The app displays a 'MOST WATCHED' section featuring large, enticing recipe cards. The screen scrolls smoothly upwards, progressively revealing various high-quality food images and their corresponding recipe titles. Initially, 'Pumpkin Cheesecake' and 'Cheeselt Crushed Chicken Nuggets' are prominently visible. The chicken nuggets recipe features a close-up image of a fork piercing a golden-brown nugget, surrounded by a creamy white dipping sauce. The next recipe to slide into view, 'Hawaiian Shoyu Chicken,' is a visually dominant feature on the screen. The user interface also includes intuitive navigation tabs for 'Dinner,' 'Sides,' and 'Party Apps' at the top of the display. The background of the app is predominantly clean white, which makes the colorful and detailed food images pop with visual appeal. Text is rendered in clear black, and small star ratings are visible beneath some recipes, indicating user reviews. The overall impression is a modern, user-friendly, and visually rich food recipe application designed for easy browsing.
0:04Delish app browsing with dinner finder
This close-up shot continues to display the iPhone screen, framed tightly to show only the Delish app interface. The screen is actively scrolling upwards, progressively revealing more of the app's diverse content. Prominently featured at the top is a large, mouth-watering image and title for 'Hawaiian Shoyu Chicken,' indicative of the app's rich recipe library. Below this, a distinct section titled 'Try our fool-proof Dinner Finder' appears. This section is visually engaging, featuring a bright blue 'GET STARTED' button centrally placed over a vibrant background image of fresh vegetables, including bright red tomatoes and lush green herbs, suggesting healthy and customizable meal options. Following this, a 'NOW TRENDING' section begins to emerge, showcasing smaller recipe cards arranged in a clean grid format. Two visually appealing cocktails adorned with berries and a plate of mini egg dishes are partially visible, highlighting the variety of content. The app's design maintains a consistent aesthetic with a clean white background, clear black text for titles and descriptions, and high-quality, vibrant food photography that captures attention. The UI elements include a search bar, navigation tabs, and small bookmark and Delish 'd' logo icons, all contributing to a seamless user experience. The continuous upward scrolling effectively demonstrates the extensive range and depth of culinary content available within the application.
0:05Delish app browsing viral hits
This close-up shot of an iPhone screen continues to showcase the Delish app, scrolling further upwards to reveal additional content and features. The top section prominently displays a large image and title for 'One-Pan Creamy Chicken & Gnocchi,' complete with star ratings and an estimated cooking time, emphasizing convenience and quality. Below this, a dynamic section titled 'VIRAL HITS' presents three short video clips in an engaging grid format. The first clip shows a smiling man in a brown polo shirt holding a large, appealing sandwich, with a playful yellow smiley face emoji playfully covering his mouth. The second clip features a close-up of hands pulling apart a baked potato or gnocchi, revealing a creamy, inviting interior, highlighting texture and richness. The third clip captures a person in colorful, distinctive attire, likely a chef, gesturing enthusiastically, conveying excitement and culinary passion. Each video thumbnail displays engagement metrics such as like and comment counts, along with identifiable platform logos like Instagram and TikTok, integrating social media trends. Below the viral hits, a 'CHICKEN DINNERS' section starts to appear, featuring appetizing images of baked chicken dishes such as 'Chicken Enchiladas' and 'The Original Meatball Marinara Bake.' The app's aesthetic remains consistent with clean white backgrounds, clear black text, and enticing, high-resolution food visuals, effectively combining traditional recipes with contemporary viral content in a cohesive and appealing manner.
0:07Recipe count text screen
The scene presents a minimalist graphic display set against a solid, dark blue background, identical to the hex #213554 used in the introductory scene. Centered horizontally in the middle of the frame is a block of pristine white text, stacked for clear readability. The top line boldly proclaims '10,000+' in a slightly larger font size, immediately conveying a vast quantity. This is followed by 'easy recipes' on the subsequent line, emphasizing user-friendliness. Below that, 'with new' appears, then 'ideas' on a separate line, and finally 'every day,' highlighting continuous fresh content. The font used is a clean, elegant sans-serif, similar to the 'the' from the opening sequence, suggesting sophistication and clarity in its presentation. The text is crisp and brightly lit, standing out distinctly against the deep blue canvas without any discernible shadows or gradients. There are no other graphic elements, embellishments, or visual distractions, creating a simple yet profoundly impactful message. The overall mood is informative, confident, and professional, relying solely on precise typography to effectively communicate the app's core value proposition.
0:09Delish app homepage search
This close-up shot showcases the full screen of an iPhone, displaying the Delish app's main interface. The device's status bar elements, including the time '9:41' and battery indicators, are clearly visible at the very top. A prominent search bar spans almost the entire width of the screen, positioned centrally at the top. It features a magnifying glass icon on the left and the inviting placeholder text 'What are you hungry for?'. A microphone icon is also present on the right within the search bar, indicating voice search functionality. The majority of the screen below the search bar is filled with a visually appealing grid of diverse, high-quality food images, presented as potential recipe suggestions or trending dishes. The images include a tall stack of pancakes adorned with whipped cream and caramel, a colorful chicken salad bowl bursting with fresh ingredients, baked stuffed mushrooms, an elaborately arranged platter of charcuterie with fruits, and two different, tempting dessert items. The background of the app's interface is primarily clean white, which allows the vibrant and detailed food photography to be the primary focal point. The presentation is clean, modern, and highly inviting, effectively encouraging user interaction and exploration within the app.
0:10Delish app search results for chicken
This close-up shot focuses intently on the iPhone screen, which now displays the specific search results within the Delish app. The search bar at the top clearly indicates 'Chicken' as the active search query, and directly below it, a precise count of '2460 results for Chicken' is shown, highlighting the vast database. Various filtering options are present, including 'Best Match,' a general 'Filter' button, and a currently selected 'Nut-Free' filter displayed as a pill-shaped tag with an 'x' icon. The screen is thoughtfully organized into distinct sections, beginning with 'RECIPES YOU SAVED,' which proudly showcases three distinct chicken dishes with their respective star ratings and estimated cooking times, such as 'Caprese Stuffed Chicken' and 'Chicken Scarpariello.' Below this, an 'EDITORS' FAVORITES' section further highlights more curated chicken recipes, including 'Mushroom Chicken Scallopini' and 'Party Chicken,' also accompanied by ratings, signifying expert recommendations. Finally, 'ALL RESULTS' begins to appear at the bottom of the screen, indicating a comprehensive list continues beyond the current view. The app maintains its consistent design with a clean white background, clear black text, and consistently enticing food photography. The layout is highly organized and functional, allowing users to efficiently navigate and discover a large volume of relevant recipes with ease.
0:11Delish app logo text
The scene transitions smoothly to a solid, dark blue background, matching the hex #213554 used in the initial graphic sequences. Centered prominently on the screen is the word 'dish' rendered in a large, elegant white font. The typography features distinct serifs and a classic, clean appearance, exuding a sense of quality and established brand identity. Notably, the 'd' and 'h' characters are slightly taller than the 'i' and 's', contributing to its unique and sophisticated look. There are no other graphic elements, supplementary text, or shadows present on the screen, creating an effect of pure, focused branding. The lighting is uniform and soft, ensuring the crisp white text stands out clearly and powerfully against the deep blue canvas. The scene is static, providing a deliberate moment for brand recognition and visual simplicity before the final call to action. The overall aesthetic is one of refined minimalism and strong brand presence.
0:12Download for free call to action
The final scene maintains the consistent dark blue background, identical to hex #213554. Centered prominently on the screen is a large, rounded square icon. The icon itself is solid dark blue, blending seamlessly with the background, but it features a large, stylized white lowercase 'd' with serifs, mirroring the elegant typography seen in the 'dish' text from the preceding scene. This creates a strong, cohesive brand identity. Below this visually impactful icon, two lines of crisp white text are centered horizontally. The first line reads 'Download,' and the second line, directly beneath it, states 'for free!' The font used for this text precisely matches the 'dish' text, reinforcing brand consistency and readability. The text is clear, legible, and serves as a direct, undeniable call to action for the viewer. The lighting is even and soft across the entire frame, effectively highlighting the crisp white elements against the deep blue backdrop, making them stand out. The scene is static, designed to leave a lasting impression of the app's brand and to provide a clear, final instruction for engagement, culminating the video's message effectively.
