0:00Problem setup - smelly armpit A medium shot frames a man on the left and a woman on the right, standing outdoors in a lush grassy field with bare, deciduous trees forming a natural backdrop under an overcast sky. The man, wearing a maroon t-shirt and dark jeans, holds a small, dead fish, pressing it briefly against the woman's raised right armpit and then quickly against her lips. He is looking directly at the camera with a neutral expression, wearing glasses. The woman, in a light grey long-sleeved top and dark grey jeans, has her right arm raised, revealing a damp armpit area on her shirt. Her expression shifts from a look of mild discomfort or disgust as the fish touches her to a more neutral pose. The lighting is soft and diffused, characteristic of an overcast day. Text overlays include: 'Right in the lip' with a grimacing emoji at the top, and 'If they're smelly' below the man's arm, both moving slightly with the action.
0:03Solution - deodorant The scene continues with the medium shot of the man and woman in the grassy field. The man now holds a white stick of deodorant, which he applies to the woman's raised armpit in a sweeping motion. The woman is laughing, her head tilted back slightly, and her arm still raised. The text 'Use a deodorant' is now visible at the bottom of the frame, replacing the previous text, suggesting a straightforward solution. The background of bare trees and green grass remains consistent, providing a rustic, outdoor setting under soft, even light.
0:05Problem/Solution - sweat stains Maintaining the medium shot of the man and woman, the scene focuses on the issue of sweat stains. The woman's arm remains raised, clearly showing visible damp, sweat-like stains on her light grey shirt's armpit area. The man, with a more serious expression, gestures towards her armpit and then pulls out a black t-shirt, holding it up as a suggested solution. He hands the black shirt to the woman, who begins to pull it over her grey top. The text overlay reads: 'If your shirts have sweat stains, wear dark clothing', offering a simple fix. The outdoor environment with the grassy field and trees continues as the backdrop.
0:08Problem/Solution - stained clothes The medium shot continues, illustrating another common problem: stained clothing. The man now holds up a white t-shirt with large, prominent yellow stains concentrated around the armpit areas, vividly demonstrating severe discoloration. The woman still has her arm raised, maintaining a slightly weary expression. Following this, the man produces a large, clear plastic jug of white vinegar, suggesting it as a remedy. The text overlay, 'If they're staining your clothes, soak them in vinegar', appears to offer this solution. The outdoor setting of a grassy field and distant trees remains the consistent background, under the same soft, natural lighting conditions.
0:10Problem/Solution - dry skin In this continuous medium shot, the man and woman address the problem of dry and irritated skin. The woman's raised armpit area is now visibly covered in a fine layer of light brown sand, simulating dry, uncomfortable skin. The man, holding a small spray bottle, sprays a white, creamy liquid onto her armpit, representing lotion. The woman winces slightly as the spray hits her, conveying the sensation of relief or discomfort. The text overlay reads: 'If they're dry and irritated, use a lotion', suggesting hydration as the remedy. The familiar grassy field and trees provide the outdoor backdrop, illuminated by consistent soft, natural light.
0:12Problem/Solution - body odor The medium shot continues, illustrating the desire for pleasant fragrance. The man now holds a small, elegant perfume bottle and sprays it under the woman's raised right arm. By this point, the woman's left arm is visibly burdened, holding an accumulation of all the previously presented problem-solving items: the black jacket, the vinegar jug, and the lotion bottle. The text overlay, 'If you want them to smell sexy, use a perfume', suggests a solution for enhancing personal scent. The outdoor field and trees maintain their role as the consistent, natural background, with the soft, diffused lighting continuing from previous scenes.
0:14Agitation - high cost of solutions A slightly wider, low-angle medium shot captures the woman, her right arm still raised, with her left arm struggling to hold an overwhelming pile of personal care products and clothing items (vinegar jug, lotion bottle, black fabric, perfume bottle, deodorant stick, white shirt with stains). A large, blurry hand enters the frame from the bottom right, reaching towards the woman. An overlaid graphic of a shopping cart subtotal ('Subtotal (5 items): $353.55') with a 'Proceed to checkout' button appears at the top. Simultaneously, several dollar bills are visually 'piled' onto the woman's chest area by the blurry hand. The text overlay, 'The problem is, if you try to buy each one of these individually you're spending hundreds of dollars, and who wants all this stuff?', highlights the issue of cost and inconvenience. The woman's expression is one of exasperation and burden, looking directly at the camera. The background remains the familiar grassy field and bare trees under an overcast sky.
0:20Solution Reveal - Carpe product The scene shifts to a medium-wide shot as the man enters from the left, performing a sweeping motion with his arm towards the woman, as if to physically dismiss all the burdensome products she is holding. He then moves closer to the camera, transitioning into a medium shot, and proudly holds up a single, brightly orange stick of Carpe deodorant. The woman is still visible on the left, in the process of dropping the items she had accumulated, showing a clear sense of relief. The outdoor grassy field with its backdrop of bare trees remains consistent. The man looks directly at the camera with an enthusiastic and confident expression. The text overlay, 'Let's get rid of all this because you can literally get all the same benefits in one stick of Carpe', succinctly presents the integrated product solution.
0:24Feature Breakdown - Carpe ingredients A tight close-up shot focuses on a pair of male hands holding a single orange Carpe deodorant stick. The background is a white table, with two other slightly blurred Carpe products and an orange toiletry bag visible, against the outdoor grassy setting and distant trees. The hands rotate the deodorant stick to clearly display its various labels and branding. Text overlays appear sequentially on the screen: '- Stops sweat', '- Prevent odor', and '- Reduces bacteria growth', enumerating the key benefits of the product. The voiceover emphasizes that 'Carpe uses ingredients proven to stop sweat, prevent odor, and actually reduce bacteria growth'. The lighting is bright and even, highlighting the product's details.
0:29Proof Point - bacteria reduction This scene effectively employs a split-screen presentation to provide a visual proof point. The top portion of the screen displays a graphic comparing two petri dishes: one labeled 'Carpe' showing minimal bacterial growth (a few small colonies), and the other labeled 'Other Brand' with extensive bacterial growth (numerous large colonies). The bottom portion features a close-up of a man's hand, seen from the palm side, with his index finger pointing upwards towards the petri dish graphic. Below the hand, several Carpe deodorant sticks and an orange toiletry bag are visible, slightly blurred, on a white surface. The voiceover states: 'Just look at the difference in bacteria growth between an armpit wearing Carpe and an armpit wearing generic deodorant', directly referencing the visual evidence. The background continues to be the outdoor grassy field with trees, under natural lighting.
A medium shot, taken from a slightly elevated angle, displays four distinct orange Carpe deodorant sticks neatly arranged in a row on a clean white table. Behind them sits a matching orange toiletry bag. Each deodorant stick features a white label indicating a different fragrance, such as 'Cucumber + Mint', 'Rose Water', 'Bergamot + Cedarwood', and 'Fresh Powder'. The background consists of a blurred expanse of green grass and distant trees, maintaining the outdoor setting. The text overlay reads: 'Unlike some other brands that smell cheap, Carpe uses premium fragrances', highlighting the quality of the product's scents. The scene is illuminated by consistent, soft natural light.
0:36Premium Fragrances A close-up shot focuses on two light-skinned hands, holding three distinct orange Carpe deodorant sticks horizontally. The products are showcased against a vibrant backdrop of lush green foliage, likely a hedge or bush, under a bright, clear sky. Each Carpe stick prominently displays a white label with a different premium fragrance, such as 'Fresh Powder', 'Rose Water', and 'Coconut Vanilla'. A bold yellow text overlay, 'PREMIUM FRAGRANCES', reinforces the message about the quality of the scents. The lighting is bright and sunny, enhancing the vivid colors of the products and the natural background, emphasizing the fresh and appealing aspect of the fragrances.
0:37Fragrance Ingredient - Bergamot A very tight close-up focuses on a bright yellow Italian Bergamot fruit. The fruit has a distinct, slightly bumpy, textured skin and is still attached to a branch adorned with several vibrant green leaves. The background is a clear, azure blue sky, suggesting a sunny, natural environment. The text overlay, 'Italian bergamot,', identifies the fruit as a key ingredient, linking it to the premium fragrances. The natural lighting clearly highlights the fruit's vivid color and intricate texture, emphasizing its fresh and natural origin.
0:38Fragrance Ingredient - Lemon The camera captures an upward-tilting shot, looking through the dense canopy of a lemon tree. Numerous bright yellow lemons hang prominently from the branches, nestled amidst an abundance of rich green leaves. Patches of a clear blue sky, dotted with soft white clouds, are visible through the foliage, creating a sense of natural freshness. The text overlay, 'California lemon,', identifies this ingredient and its origin. The natural, bright lighting highlights the contrasting colors of the yellow fruit and green leaves, reinforcing the theme of natural and premium fragrance components.
0:40Fragrance Ingredient - Rosewood The shot is an upward tilt, showcasing very tall, majestic trees with thick, gnarled and twisted trunks, extending high into a dense canopy of rich green foliage. This natural, forest-like setting suggests the origin of Brazilian rosewood, an exotic and premium ingredient. The sky is overcast and diffused, giving the scene a soft, natural light that emphasizes the texture and grandeur of the trees. The text overlay, 'and Brazilian rosewood', completes the list of high-quality fragrance components. The shot conveys a sense of natural depth and organic sourcing.
0:41Call To Action - purchase offer A close-up shot features a man's hand moving across a clean white table, drawing attention to four brightly orange Carpe deodorant sticks and a matching orange toiletry bag, neatly arranged. Initially, an Amazon shopping cart overlay showing a subtotal of '$353.55' is prominently displayed, which is then dramatically crossed out with a large red 'X', symbolizing the rejection of high prices. This immediately transitions to a bold red and white text overlay stating 'Up to 56% OFF free shipping', followed by a blue button with down arrows reading 'Click the link below', guiding viewers to the offer. The man's hand then gestures, counting on fingers, explaining the deal of choosing four premium fragrances and receiving four free gifts. The background is the familiar outdoor grassy field with trees, under bright natural lighting, providing a clean and appealing setting for the product display and call to action.
