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HookProblem SetupVisual HookTalking HeadB-RollSplit ScreenText OverlayDialogue On CameraHappyFemale PresentProblem-FirstAgitationSeriousFrustratedObjection HandlingPrice AnchorSolution RevealUGC StyleMotion Graphic OverlaySurprisedMale PresentProduct In HandTrend FormatProof PointExpert AuthorityConfidentLogo VisibleBrand Mention SpokenFeature BreakdownBenefit-FirstTestimonialValue PropositionExcitedProduct DemoBefore AfterStatic FrameOffer HighlightCall To ActionUrgency Trigger

Transcript

0:01Before, after, before, after.

0:03As a person who constantly sweats through her clothes and is extremely self-conscious of her smell.

0:07How much do you think I spent to get rid of that?

0:09Because after trying probably every deodorant out there, I was this close to getting Botox, but I was too scared.

0:14And who has the money for that?

0:16I was just planning to get a little bit of filler, but then I saw literally everyone raving about this deodorant lotion.

0:21This doctor literally recommends it because he says it's designed to have maximum sweat control and it's a much cheaper option than Botox.

0:26People literally saying that's the only deodorant that helps with their hyperhidrosis and sweating through shirts.

0:31This person saying that they have 12-hour work shifts and it still works wonders.

0:35I've been using this for about a month now.

0:38And correct me if I'm wrong, but it looks like I paid for a little bit more than a lotion.

0:41I am pretty mad because I paid full price for this, but I'm happy for you.

0:45Because you can get it up to 67% off right now.

0:47With four free gifts.

0:48So if you're still sweating through your clothes and smelling like a musy onion.

Text on Screen

0:00I almost got botox injections...

0:03as a person who constantly

0:04sweats through her clothes

0:05and is extremely self

0:07conscious of her smell😋

0:08how much do you think I

0:09spent to get rid of that? 👀

0:10cause after trying probably

0:11every deodorant out there

0:12I was this 🤏🏻 close to getting Botox

0:13Armpit Botox for excessive sweating (hyperhidrosis) typically costs between $600 and $1,500 per session, with an average price of around $1,000 for both underarms. The cost depends on the number of units used (usually 50-100 units total), the provider’s experience, and geographic location. Results generally last 4 to 6 months.

0:14The price 😏

0:16I was just planning to

0:18I HAVE NO

0:19NEW LOOK SAME GREAT FORMULA

0:19Carpe

0:19To the girl who told me to switch to Carpe for my p.m. routine to stop stinky pit stains... THANK YOU!

0:19if you're always sweaty & musty like me GET THIS!

0:21I recommend Carpe

0:24“Maximum sweat control & it’s a much cheaper option than botox”

0:27⭐️⭐️⭐️⭐️⭐️ A Godsend! I have hyperhydration and have struggled all my life to find a product that works. This is that product and I’m so grateful to have found Carpe! Total game changer!!!

0:31⭐️⭐️⭐️⭐️⭐️ LOVE THE PRODUCT I am a nurse and I work 12 hour shifts. The doe works wonders and I love it.

0:35I've been using this for

0:36about a month now

0:37and correct me if I'm wrong

0:38Before

0:39but it looks like I paid for

0:40After

0:41a little bit more than a lotion.

0:41I am pretty mad because

0:42I paid full price for this 🙁

0:43but I'm happy for you

0:43NEW LOOK SAME GREAT FORMULA

0:43carpe

0:43ROSE WATER UNDERARM ANTIPERSPIRANT DEODORANT NET WT 1.76 OZ (50g)

0:44because you can get it up to

0:4567% off

0:474 free gifts !! 🎁

0:48if you're still sweating

0:49and smelling like a

0:50musty onion

Scenes (13)

0:00intro problem sweat before after montage

The scene opens with a young woman in a car, initially looking slightly distressed with her arm raised, revealing a small inset video on the left showing an armpit with noticeable sweat stains on a grey t-shirt. The main frame then shows her smiling and making a playful 'before and after' gesture with her hands, as the inset video disappears and reappears, briefly showing a dry armpit before reverting to the sweaty image. She is wearing a ribbed, light grey long-sleeved top. The interior of the car is visible, with a grey headrest and window view in the background. The lighting is natural and bright from the front. The overall color palette is muted with greys and browns, with the woman's clear skin and dark hair providing contrast. Text overlay at the bottom left reads 'I almost got botox injections...'

0:03problem self conscious sweating

The scene features the young woman talking directly to the camera from inside her car. She uses expressive hand gestures, moving her hands in front of her chest and raising her index finger as she speaks. Her facial expression is serious and slightly concerned as she describes her problem. The car interior, including grey seats and headrest, forms the background. Natural light from outside illuminates her face. The color palette is dominated by her grey top, dark hair, and the car's neutral interior. Text overlays appear: first, 'as a person who constantly sweats through her clothes' and then 'and is extremely self conscious of her smell'.

0:07problem deodorant struggle

The young woman continues to speak directly to the camera, using animated hand gestures. She clenches her fist, then spreads her fingers as if counting or emphasizing a small quantity. Her expression is frustrated but determined. The car interior is still the background, with natural light highlighting her features. The text 'how much do you think I spent to get rid of that? 👀' appears, followed by 'cause after trying probably every deodorant out there'.

0:12problem botox consideration cost

The young woman is still in her car, speaking to the camera. She makes a precise gesture with her thumb and index finger, indicating a very small gap. Her expression changes from determined to slightly worried. An overlaid text box provides detailed information about 'Armpit Botox for excessive sweating', including cost ($600-$1500 per session) and duration (4-6 months). An arrow points to the text box, with a happy emoji above it and the text 'The price'. She shrugs, implying the cost or fear was a deterrent. The car interior serves as the background, with bright natural light.

0:16solution reveal tiktok montage

The young woman is seated in her car, speaking directly to the camera, using exaggerated hand gestures. She initially makes a small gesture with her fingers, then opens her hand wide. As she speaks, a dynamic split screen appears, showing three separate TikTok videos playing simultaneously: one features a man in a pink shirt holding an orange product, another shows a woman holding the same orange product and smiling, and a third displays a woman in a blue top raising her arm to show her armpit. These videos are arranged in a collage around the woman's face. The primary subject's expression is one of surprise and realization. The car interior forms the background.

0:20expert recommendation

The young woman holds an orange Carpe deodorant stick up in front of her, pointing to it with her other hand, then gestures emphatically. Her expression is bright and confident. A small, square TikTok video of a male dermatologist, wearing glasses and a black medical scrub, appears in the lower center of the frame, providing an expert recommendation. The product is clearly visible. The car interior is the background, with natural lighting.

0:23feature breakdown cheap option

The young woman continues speaking to the camera, holding the orange Carpe deodorant in one hand and making a small 'okay' gesture with the other. She appears confident and knowledgeable. A text overlay appears below her, quoting a doctor's statement: '"Maximum sweat control & it's a much cheaper option than botox"'. The car interior remains the background, with natural light illuminating her. The focus is on the product and its benefits as presented by the host.

0:26testimonial hyperhidrosis

The young woman is in her car, speaking passionately to the camera. She makes small, precise gestures with her fingers as she emphasizes her points. Her expression is one of conviction. A text overlay, styled as a customer review, appears on screen: 'A Godsend! I have hyperhydration and have struggled all my life to find a product that works. This is that product and I'm so grateful to have found Carpe! Total game changer!!!' with a 5-star rating. The car interior is the background, with natural light.

0:31testimonial long work shifts

The young woman continues to talk to the camera from her car, making small hand gestures. Her expression is enthusiastic and impressed. Another customer review text overlay appears: 'LOVE THE PRODUCT I am a nurse and I work 12 hour shifts. The doe works wonders and I love it.' also with a 5-star rating. The car interior with its grey seats provides a neutral background, and natural light from the car window illuminates her.

0:35product demo before after

The young woman holds the orange Carpe deodorant stick to her chest, then makes a 'shhh' gesture with her finger to her lips, and finally lifts her arm, as if applying the product. She then points to a split screen showing 'Before' (sweaty armpit) and 'After' (dry armpit) images. Her expression is knowing and satisfied. The car interior provides the background. Bright natural light illuminates the scene, and the overall color palette is muted, allowing the orange product to stand out. Text overlays appear: 'I've been using this for about a month now' and 'and correct me if I'm wrong, but it looks like I paid for a little bit more than a lotion'.

0:39visual before after comparison

This is a brief but impactful visual comparison. The screen is split horizontally or vertically, clearly showing an 'After' image of a dry armpit (on the left, implied by her pointing) and a 'Before' image of a sweaty armpit (on the right). The images are static close-ups of an armpit area, presumably under a grey fabric. The labels 'After' and 'Before' are prominently displayed over each image. The color palette is neutral grey, focusing on the visual difference.

0:41offer call to action

The young woman holds the orange Carpe deodorant stick, initially looking somewhat exasperated but then transitioning to a happy and helpful expression. She points to the product and then off-screen, emphasizing her points. Her long manicured nails are prominent. Text overlays appear sequentially: 'I am pretty mad because I paid full price for this 😠', followed by 'but I'm happy for you because you can get it up to 67% off right now with 4 free gifts !!🎁'. The car interior is the background. The lighting is natural and bright.

0:47final call to action

The scene ends with the young woman speaking directly to the camera, holding the orange Carpe deodorant stick. She points an assertive finger towards the viewer, emphasizing her final call to action. Her expression is serious and persuasive, conveying the urgency of the message. The car interior serves as the background, with natural lighting. Text overlay: 'if you're still sweating through your clothes and smelling like a musty onion'.

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