0:00problem setup messy hair The scene opens with a medium shot of a young Black woman sitting on a white ridged chair against a light beige wall. She has dark, curly, voluminous hair that appears dry and unstyled. She uses both hands to run through her hair, emphasizing its frizziness. Her expression is initially neutral, then slightly concerned. She wears a plain black short-sleeved top and layered silver necklaces, one with a small circular pendant and another with a cross. Her nails are long and manicured with a light pink polish. The lighting is soft and even, suggesting indoor natural light. On the top center of the screen, white text overlay reads: 'Healthy hair journey: Combating dry winter hair'. The background is minimalist, showing a subtle framed artwork on the left and a white door on the right.
0:02product introduction This scene transitions to a medium close-up of the same young Black woman, now holding a white tub of 'OLAPLEX RICH HYDRATION MASK' directly towards the camera. Her hair is still in its initial dry, unstyled state, framing her face. She smiles warmly at the camera, her expression confident and inviting. The product packaging is clearly visible, featuring the brand name 'OLAPLEX' in black, and 'RICH HYDRATION MASK' with accompanying French text below. The background remains a simple light beige wall. The lighting is bright and soft, highlighting her skin and the product. She holds the product with both hands, positioned just below her chin, slightly obscuring her chest.
0:05product application prep The scene continues with a medium shot of the woman, now with her hair sectioned into four parts using two light pink and two darker pink hair clips, indicating preparation for product application. Her expression changes from smiling to a more focused and slightly upward gaze as she prepares. She is seen scooping the white, creamy product from the 'OLAPLEX' tub with her right hand. She then rubs her hands together, creating a white lather, before beginning to apply the product to the right section of her hair. The background remains consistent with the light beige wall and subtle artwork. The lighting is bright and even, casting minimal shadows. Her black short-sleeved top and silver necklaces are still visible.
0:09product application brushing This dynamic scene showcases the woman meticulously applying the white hair mask to her dark, curly hair. She uses a black detangling brush with flexible bristles to evenly distribute the creamy product, working it through various sections. The camera alternates between showing her face with a focused expression, sometimes looking slightly upward or to the side, and then focusing on her hands and hair as she brushes. Her hair, which was dry and frizzy, now appears coated in the white mask, looking more defined and moisturized. The pink hair clips are still holding other sections of her hair. The lighting is consistent, providing a clear view of the product application. The background remains a simple light beige wall, with a white door visible on the right. Her black top and silver necklaces are still visible.
0:17detangling and product coverage The scene focuses on the detangling process and the transformation of the hair. It opens with a medium shot of the woman from the side, effectively detangling her hair with the black brush, showing how smooth and manageable it has become with the product. Her head then shakes from side to side, emphasizing the softness and movement of the product-coated hair. Finally, the camera returns to a front-facing medium shot of the woman, now smiling brightly at the camera, her hair fully saturated and styled into two large, soft 'buns' or sections on either side of her head, still coated in the white mask. The contrast between her initial dry hair and the now softened, detangled state is clear. Her black top, silver necklaces, and bracelet are visible. The background is a consistent light beige wall.
0:22rinsing hair shower This brief scene provides an overhead, slightly behind-the-shoulder view of the young Black woman in a shower, rinsing the hair mask out of her hair. The background consists of white rectangular tiled walls, creating a clean, bright environment. Water from a silver showerhead cascades over her dark, product-coated hair, which is now forming wet, defined curls. Her bare shoulders and back are visible, suggesting intimacy and the authenticity of the hair care routine. The overall color palette is muted with whites, grays, and the natural tones of her skin and hair. The lighting is bright and functional, typical of a bathroom setting.
0:23final hair result The scene shifts back to a medium shot of the young Black woman, now with her hair completely washed and dried, showcasing the final, sleek, and healthy results. Her hair is no longer frizzy but appears smooth, straightened, and shiny, falling past her shoulders. She gently touches and twirls a section of her hair, indicating its softness and improved texture. Her expression is serene and content, looking slightly away from the camera. She has changed into a black sleeveless tank top, revealing more of her shoulders and arms. Her layered silver necklaces and silver bracelet are still visible. The background remains the familiar light beige wall, with a white bed and subtle artwork visible on the left. The lighting is soft and flattering, emphasizing the sheen of her hair.
0:28call to action product final The final scene presents a medium close-up of the young Black woman, holding the 'OLAPLEX RICH HYDRATION MASK' tub up to the camera once again. This time, she is broadly smiling, her eyes sparkling with enthusiasm and satisfaction, clearly endorsing the product. Her hair is still smooth, shiny, and styled, reflecting the positive results. She wears the black sleeveless tank top and her layered silver necklaces, including the cross pendant, are visible. The background is the familiar light beige wall. The lighting is bright and inviting, creating a positive and trustworthy atmosphere. She gestures slightly with her hand holding the product, as if offering it to the viewer, reinforcing the call to action.
