0:00Aldi bag groceries and text
A brightly lit, static shot features a light blue Aldi branded reusable shopping bag, prominently centered against a vibrant solid sky-blue background. The bag is brimming with various fresh groceries. Visible items include fresh red strawberries in a clear plastic container, a yellow bell pepper, a red apple, a package of thin-sliced bread, a carton of almond milk, a package of raspberries, and two packages of red meat (possibly steak or salmon). Other indistinct packaged goods fill the bag. The Aldi logo, a white stylized 'ALDI' with three blue wavy lines, is visible on a yellow and blue rectangular badge on the front of the bag, which also features a diagonal rainbow stripe design (red, orange, yellow, green, blue). The lighting is even and bright, suggesting a studio setup. There's no camera movement. At approximately 0:01.8, white sans-serif text appears at the top of the frame, first "Hey Hackettstown,", and then "we're open. Come in and shop.". The text remains on screen until about 0:02.8, then fades out quickly, followed by the grocery bag and its contents, leaving only the solid blue background by 0:03.4.
0:03Aldi store illustration banner
The scene opens with a light blue background. An animated graphic of a generic Aldi store facade, drawn in a simplified, modern style with dark blue walls, light blue sections, and white trim, appears at the bottom half of the frame. The iconic Aldi logo in yellow and dark blue is centered above the entrance. Above the store, a light blue banner unrolls from right to left. As it unfurls, bold dark blue sans-serif text "Everyday low prices." becomes visible on the banner. The banner also features a vibrant rainbow-striped design (red, orange, yellow, green, blue) on its right and bottom-right edges, mirroring the bag design from the previous scene. Below the store facade, a small, horizontal rectangular window shows a quick glimpse inside a real Aldi store aisle where a person is pushing a shopping cart, implying activity. The overall color palette is dominated by various shades of blue, accented by white and the rainbow colors. The lighting is bright and even, typical of graphic animation.
0:06Aldi store interior transition
This is a rapid, animated transition scene. It begins with the graphic of the Aldi store facade from the previous scene, but this time it's split horizontally. The upper section of the graphic appears to slide upwards and to the right, while the lower section slides downwards and to the left, revealing a full-screen view of the interior of a brightly lit Aldi supermarket. The camera is positioned behind a person with curly dark hair, wearing a denim jacket and dark pants, pushing a red shopping cart down a well-stocked aisle. The aisle is lined with shelves displaying various packaged goods, some with prices visible, under bright fluorescent lighting. The floor is a light, clean tile. The overall impression is clean, spacious, and inviting. The color palette is natural, reflecting the products, with the bright blues from the animation serving as a frame during the transition.
0:08Fresh seafood display text
A tight medium shot focuses on a refrigerated display case in an Aldi supermarket, filled with fresh seafood. The prominent items are multiple packages of salmon fillets, tightly sealed in clear plastic. Each package contains bright orange-pink salmon, some with visible skin. The packages are neatly stacked on dark shelves, which are illuminated by cool, artificial light that enhances the freshness of the fish. Above the salmon, more packaged fish or seafood products are visible on higher shelves. A small red digital price tag or label is partially visible in the background, stating "*Price as Marked*". The background is dark and indistinct, highlighting the products in the foreground. At approximately 0:08.8, a light blue, rounded rectangular overlay appears in the bottom left corner, containing bold dark blue sans-serif text that reads "Don't miss the fresh seafood."
0:09Fresh produce aisle text
A wide, slightly elevated shot captures a large section of the brightly lit fresh produce aisle in an Aldi supermarket. Rows of colorful fruits and vegetables are meticulously arranged in various displays. In the foreground and mid-ground, there are crates and bins overflowing with items like yellow lemons, green limes, oranges, and packaged salads. The shelves extend deep into the background, showcasing a wide variety of fresh produce, some individually priced, others in bulk. Overhead signs for different sections like "SALADS," "SWEET TREATS," and "BAGELS" are visible. The lighting is bright and even, likely fluorescent, illuminating the fresh colors of the produce. The floor is light-colored tile. The overall impression is one of abundance, freshness, and order. At approximately 0:10.5, a light blue, rounded rectangular overlay appears in the bottom left corner, containing bold dark blue sans-serif text that reads "And the fresh produce." The text remains visible until the scene ends.
0:12Aldi logo closing text animation
The scene is set against a vibrant solid sky-blue background, matching the opening scene. A white, bold, sans-serif text line "Can't" appears on the left side of the frame. Simultaneously, the Aldi logo (white stylized 'ALDI' with three blue wavy lines on a yellow and dark blue rectangular badge) enters from the right side of the frame and settles in the bottom right corner. Shortly after, a large, flowing, multi-colored diagonal rainbow stripe (red, orange, yellow, green, blue) animates into the frame from the bottom left, swirling upwards and to the right, partially obscuring the "Can't" text before settling to the left of the Aldi logo. As the rainbow stripe settles, the remaining text "wait to see you!" appears in white, completing the phrase "Can't wait to see you!". The animation is fluid and dynamic, using brand elements to convey a welcoming message. The lighting is bright and even, typical of graphic animation.
