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Just like your baby will reach milestones like learning to smile and roll over, their immune system has stages, too. The American Academy of Pediatrics' vaccine recommendations are timed on when your child’s immune system is most ready to learn and respond.

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Problem SetupAgitationTalking HeadClose-UpStatic FrameFemale PresentDialogue On CameraText OverlayBackground MusicFrustratedLogo VisibleSolution RevealConfidentTrustworthyInspirationalExpert AuthorityCall To Action

Transcript

0:00I'm going in for her two-month visit, and it just feels like too many shots.

0:03What should I do?

0:04I hear you,

0:04but I don't think about it like that.

0:05You know the developmental milestones where your baby coos and then they crawl and they learn how to walk?

0:12I think about going in for vaccines like a milestone moment for your baby's immune system.

0:20It's ready to learn to resist diseases.

0:21I just wish I could talk to my pediatrician like I talk to you.

0:23That's what pediatricians are for.

0:26You know your kid best.

0:28Pediatricians know how to keep kids healthy, so go ahead and ask about vaccines.

Text on Screen

0:00AAP

0:00I'm going in for her 2-month

0:01visit, and it just feels like too

0:02many shots. What should I do?

0:04I hear you, but I don't think about

0:06it like that. You know the

0:08developmental milestones where your

0:09baby coos and then they crawl and

0:12they learn how to walk? I think

0:13about going in for vaccines like

0:15a milestone moment for your baby's

0:16immune system. It's ready to learn

0:19to resist diseases.

0:20I just wish I could talk to my

0:22pediatrician like I talk to you.

0:23That's what pediatricians are for.

0:26You know your kid best.

0:27Pediatricians know how to keep

0:29kids healthy. So go

0:30ahead and ask about vaccines.

Scenes (4)

0:00woman talking sunglasses

Medium close-up shot of a young woman with long dark hair, wearing a mustard yellow beanie and light blue mirrored sunglasses. She is speaking directly to the camera, with a slightly concerned or questioning expression. Her body is angled slightly to the left, and she uses hand gestures to emphasize her words. She wears a dark jacket or coat. The background is slightly out of focus, showing a chain-link fence, sparse trees, and hints of a distant building under a bright, slightly hazy sky. The lighting is natural daylight, casting some highlights on her hair and shoulders. On-screen text: "I'm going in for her 2-month visit, and it just feels like too many shots. What should I do?" In the top right corner, a small 'AAP' logo with a small, stylized baby icon below it is visible. The dominant colors are the dark jacket, the yellow beanie, and the blue of the sunglasses, contrasted with the muted greens and browns of the background and the bright sky. The overall mood conveys a sense of parental concern and uncertainty about vaccination schedules.

0:04woman talking quilted jacket

Medium close-up shot of a young woman with long, voluminous dark brown hair, which is styled with natural waves and appears slightly windblown. She is speaking directly to the camera, with an encouraging and warm expression, often smiling confidently. She is wearing a light gray or off-white quilted jacket with a distinctive diamond pattern, possibly made of a denim-like or textured cotton fabric. The background is similar to the first scene but with slightly more emphasis on the bright, sunny sky and the chain-link fence, suggesting an outdoor park or schoolyard setting under clear weather conditions. The lighting is bright and natural daylight, creating strong highlights on her hair and the texture of her jacket. On-screen text changes to reflect her dialogue, conveying a positive and informative message about vaccines as developmental milestones. In the top right corner, the 'AAP' logo with the baby icon remains visible. The overall mood is positive and highly informative.

0:20woman talking sunglasses reprise

This scene is a direct return to the first woman, presented in a medium close-up. She is framed from the chest up, maintaining her consistent attire of a mustard yellow beanie, light blue mirrored sunglasses, and a dark jacket. Her expression remains deeply pondering and tinged with a hint of frustration, as she directs her gaze slightly off-camera, enhancing the impression of an internal thought or a casual conversation. The background is identical to her first appearance, featuring an out-of-focus chain-link fence and indistinct trees under bright, diffused sunlight. The natural lighting continues to create subtle highlights on the reflective surface of her sunglasses and the texture of her beanie. On-screen text clearly displays her dialogue: "I just wish I could talk to my pediatrician like I talk to you." The small 'AAP' logo persists in the top right corner. The camera remains static, drawing the viewer's focus intently on her nuanced emotional state.

0:23woman talking quilted jacket reprise

This scene transitions back to the second woman, continuing her empowering dialogue in a medium close-up shot. She has long, dark brown wavy hair, and her expression is consistently warm, confident, and highly reassuring. She is dressed in the same light gray quilted jacket with its characteristic diamond pattern. The background is identical to her previous appearance, showcasing an outdoor setting with a prominent chain-link fence and a bright, clear sky. The natural lighting continues to illuminate her face and hair, contributing to her approachable and trustworthy appearance. She utilizes more pronounced and emphatic hand gestures in this segment, particularly raising her right hand with fingers spread wide to underscore a key point, and later an open, inviting gesture. On-screen text fluidly presents her dialogue: "That's what pediatricians are for. You know your kid best. Pediatricians know how to keep kids healthy. So go ahead and ask about vaccines." The 'AAP' logo with the baby icon remains consistently visible in the top right corner. Her overall demeanor strongly conveys encouragement, expertise, and a clear call to action.

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