0:00product introduction close up The scene opens with a very close-up, slightly high-angle shot looking down at the hands of a young Caucasian man. His fingers are initially positioned just above an orange Carpe underarm lotion stick, which is held vertically, revealing its white, textured top with small nubs. The product is the central focus, filling a significant portion of the lower frame. In the blurry background, the top of the man's head, with short brown hair and glasses, is visible. The environment is warm, with a blurred red brick wall and an orange wall behind him. A warm-toned lamp is dimly visible. The man's fingers then tap lightly on the product. The color palette is dominated by the bright orange of the product and the warm brick background. White text, 'NOW IS', appears at the bottom center of the screen, indicating a transition or setup for a statement.
0:01talking head product demonstration A medium shot captures a young Caucasian man sitting at a wooden table, directly addressing the camera. He holds an orange Carpe underarm lotion stick in his left hand, presenting it to the camera, while his right hand makes a clear pointing gesture towards the product. Behind him, a textured red brick wall with a warm-toned lamp and a blurry green plant is visible on the left. On the right, there's a smooth orange wall with a dark, rectangular object (possibly a screen or window) partially visible. On the wooden table in front of him, several stacks of blue-backed playing cards are neatly arranged, adding a subtle touch of domesticity. The lighting is warm and even, illuminating his face and the product clearly, creating an inviting atmosphere. The overall mood is informative and engaging. White text, 'THIS UNDERARM IS SERIOUSLY', is overlaid at the bottom center, emphasizing the product's benefits.
0:03product demonstration sweat stop This medium shot features the same young Caucasian man, now with two orange Carpe underarm lotion sticks on the wooden table in front of him, flanking a spread of playing cards. He holds one of the Carpe sticks in his left hand, and his right arm is raised high, elbow bent, with his hand behind his head, clearly demonstrating the intended application area (underarm). His facial expression is animated and engaged, looking directly at the camera, conveying enthusiasm and confidence in the product's efficacy. The background elements, including the red brick wall, warm lamp, and orange wall, are consistent with previous shots. The lighting is bright and even, highlighting both the man and the product. The action emphasizes the product's functional benefit. White text overlays include 'SO MANY', which briefly appears before changing to 'ACTUALLY', and then 'MY SWEAT.', directly relating to the product's purpose.
0:05product features close up A medium-close-up shot focuses on the young Caucasian man. He holds an orange Carpe underarm lotion stick in his left hand, while his right hand is prominently featured in the center of the frame, with his thumb and index finger creating a small gap, as if demonstrating a minute detail about the product's composition or its clear application. His gaze is directed towards his fingers, then back to the camera, conveying focus and attention to detail. The background elements (brick wall, orange wall, lamp, playing cards on the table) are consistent with earlier shots, though slightly blurred to maintain focus on the man and his hands. The lighting is soft and consistent, creating a pleasant and approachable aesthetic. The color palette is dominated by the warm oranges and reds, contrasting with his olive green shirt. White text overlays include 'SUPER CLEAN', 'THAT HYDRATE', and 'AND IT GOES ON CLEAR.', highlighting key product features.
0:09offer highlight call to action This medium shot features the young Caucasian man, seated at a wooden table, actively holding and gesturing with multiple orange Carpe underarm lotion sticks. He holds two sticks in his left hand and one in his right, manipulating them to emphasize his points. His expression is engaging and enthusiastic, maintaining direct eye contact with the viewer, building rapport and trust. The background features the familiar red brick wall, a warm lamp, and an orange wall, with playing cards spread on the table. The lighting is consistent and clear. Overlays are prominent: an Amazon product listing for 'Carpe Underarm Antiperspirant' (Vanilla scent, $19.95) appears in the upper left from 0:09 to 0:12, then replaced by a white text box stating '56% off w/ gifts on site' from 0:12 to the end of the scene. Various white text captions appear and disappear at the bottom center throughout the scene, including phrases like 'LIKE I WAS' (0:09), '20 BUCKS' (0:10), 'ON AMAZON' (0:11), 'THEIR WEBSITE' (0:12), 'STICKS,' (0:13), 'EXCLUSIVE' (0:14), '56% OFF.' (0:15), 'IT'S ACTUALLY A REALLY GOOD DEAL COMPARED TO AMAZON.' (0:16), 'SO IF YOU DEAL WITH ANY OF THOSE ISSUES, I DEFINITELY RECOMMEND IT, BUT' (0:19), 'I'LL ACTUALLY LEAVE A LINK BELOW AND JUST CHECK THEIR WEBSITE TO MAKE SURE' (0:21), and 'BECAUSE THEN THEY RUN OUT OF STOCK.' (0:23). These texts highlight pricing and special offers, driving a call to action.
