0:00man in kitchen with cake
A medium close-up shot captures a light-skinned Black man with dark, short dreadlocks and a faded haircut, wearing a light beige button-up shirt, leaning over a white kitchen counter. His mouth is slightly open in an expressive manner, and his left hand is open and slightly raised as if explaining something. In the foreground, on the white counter, sits a slice of brightly colored cake on a small white plate, adorned with blue frosting, colorful sprinkles, and blue and gold spherical candies. A small silver spoon rests next to the plate. The background features a modern kitchen with white cabinets, a light brown brick backsplash, and a wooden range hood. The lighting is bright and even, highlighting the man's face and the cake. The dominant colors are the beige of the shirt, the vibrant blue and yellow of the cake, and the neutral tones of the kitchen. A text overlay, "Sell your car to Carvana.", appears in white sans-serif font.
0:01carvana app on phone
A close-up shot focuses on a dark-skinned hand holding a blue smartphone, which displays the Carvana mobile application. The phone screen shows a clean, modern interface dominated by shades of blue and white. The app's header features the Carvana logo and navigation options like 'Search', 'Sell or Trade', and 'Finance'. The main content area prominently displays 'GET A REAL OFFER IN 2 MINUTES' and fields for 'License Plate' and 'VIN', with a bright blue 'Get My Offer' button. The background is softly blurred, showing a light, indistinct interior setting. The lighting is soft and even, typical of indoor artificial light. The dominant colors are the blues and whites of the app interface. A text overlay, "It's 100% online.", appears in white sans-serif font.
0:02man explaining with cake
A medium close-up shot, similar to the first scene, shows the same light-skinned Black man leaning over a white kitchen counter. He is wearing a light beige button-up shirt and maintains an enthusiastic, open-mouthed expression, talking directly to the camera. The slice of cake, with its bright blue frosting and colorful decorations, remains in the foreground on a white plate with a silver spoon. The kitchen background, with white cabinets, light brown brick backsplash, and a wooden range hood, is clearly visible. The lighting is consistent, bright and warm. The color palette is vibrant with the cake's blues and yellows contrasting the neutral kitchen and the man's shirt. Text overlays include: "It's so quick and easy." and "You may say it's a piece of cake.", both in white sans-serif font.
0:05man walking through kitchen
A wide shot shows the light-skinned Black man, now standing upright and walking from left to right through a spacious, brightly lit modern kitchen. He is wearing the same light beige button-up shirt, dark blue jeans, and brown loafers. As he walks, he glances at the camera and then presents a blue smartphone in his right hand, displaying the Carvana app. The kitchen features white shaker-style cabinets, stainless steel appliances including a large refrigerator, and a white range with distinct red knobs. A patterned rug is on the floor. Beyond the kitchen, a brightly lit outdoor area with greenery is visible through a doorway. The lighting is bright and airy, suggesting natural light. The color palette is primarily white and gray from the kitchen, contrasted by the man's clothing and the outdoor green. A text overlay, "Get a quote on your car fast.", is present.
0:08man walking in hallway
A medium shot captures the light-skinned Black man walking backward, maintaining eye contact with the camera. He wears the same light beige button-up shirt, dark blue jeans, and brown loafers, and is holding the blue smartphone in his right hand. He is in a brightly lit hallway or open living space with white walls. To his left, a white kitchen counter and a glimpse of the kitchen are visible. To his right, a doorway leads into another room, revealing a dark backpack hanging on a hook and a framed picture on the wall. The lighting is bright and even, casting minimal shadows. The color palette is dominated by neutral whites and beiges, with the dark blue of his jeans and the small pop of color from the phone. Text overlay: "All you need are a few seconds, your license plate number, and answer a few questions."
0:10man explaining pickup process
A medium close-up shot focuses on the light-skinned Black man as he stands in a doorway or hallway, talking directly to the camera. He is wearing the same light beige button-up shirt. The background is a clean, bright white wall, possibly a door, indicating an indoor setting. The lighting is soft and flattering, emphasizing his facial features. He maintains an engaging and friendly expression as he speaks, occasionally gesturing with his hands. The overall color palette is light and neutral, with his shirt and the white background. Text overlay: "Then, schedule a convenient time for YOU to get it picked up."
0:13carvana rep greeting
A medium shot captures a friendly interaction on what appears to be a front porch or outdoor entryway. The man, seen from an over-the-shoulder perspective (only his beige shirt and right arm are visible), hands a white piece of paper to a smiling woman. The woman, who appears to be a Carvana representative, is a light-skinned woman in her late 20s to early 30s with brown hair tied back, wearing a bright turquoise Carvana polo shirt with the logo visible on her left chest, dark blue trousers, and light gray sneakers. She has a genuine, welcoming smile. The background shows a well-maintained outdoor area with green grass, a house, and a glimpse of a car or truck in the distance. The lighting is bright and natural, indicating daylight. The predominant colors are the vibrant turquoise of the uniform and the natural greens of the outdoors, contrasted with the neutral beige of the man's shirt.
0:15man talking to carvana rep
A medium close-up shot features the light-skinned Black man, still wearing his light beige button-up shirt, smiling and talking towards the camera. He is holding the blue smartphone in his left hand. Behind him, slightly out of focus, is the smiling Carvana representative from the previous scene, still in her turquoise uniform. They appear to be at the entrance of a house. To the left, some greenery and decorative elements are visible. The background transitions into a bright, sunny outdoor scene. The lighting is natural and bright. The colors are dominated by the man's neutral shirt, the Carvana rep's vibrant blue, and the outdoor greens. Text overlay: "And get paid on the spot."
0:17man high fives carvana rep
A dynamic shot from behind the light-skinned Black man shows him raising his right hand to high-five the Carvana representative. He is wearing the same light beige button-up shirt. The Carvana representative, still smiling and dressed in her turquoise polo and dark trousers, is facing him, her right hand meeting his. The setting is the same front porch or entryway, with the sunny outdoor background. The lighting is bright and natural. The motion captures the friendly completion of their interaction. The main colors are the beige of the man's shirt and the turquoise of the woman's uniform.
0:18man with check and carvana truck
A medium shot captures the light-skinned Black man standing outdoors, smiling broadly and holding a check in his left hand. He is wearing the same light beige button-up shirt. Behind him, on the left, is the rear wheel well and a glimpse of a blue car, and on the right, a large white Carvana truck or transporter is prominently displayed, featuring the distinct Carvana logo (a car with a halo) in light blue. The background shows a sunny residential street with trees and houses. The lighting is bright and natural, typical of an outdoor daytime setting. The color palette includes the blues of the car and logo, the white of the truck, and the greens of the trees, contrasting with the man's neutral shirt. Text overlays: "And just like that, your car is sold." and "See for yourself why selling your car to Carvana is a piece of cake.", both in white sans-serif font.
0:22man with cake carvana truck
A medium shot shows the light-skinned Black man, still wearing the light beige button-up shirt, now holding the entire brightly decorated cake on a white plate with both hands. He first smiles broadly, then looks down at the cake with a more focused, appreciative expression, as if contemplating its deliciousness or the metaphor. The Carvana truck with its logo is still visible in the background, along with the blue car. The outdoor lighting is consistent and bright. The vibrant colors of the cake (blue, yellow, sprinkles) stand out against the white truck and the man's neutral attire, tying back to the 'piece of cake' analogy. The scene ends with him looking directly at the cake.
