0:00unboxing meal kit A medium shot captures a young Black woman standing in a modern, brightly lit kitchen as she unboxes an orange 'Every Plate' meal kit. The cardboard box, prominently displaying the brand logo, sits open on a pristine white kitchen island. She carefully removes several paper recipe cards, placing them on the counter, then proceeds to pull out individual fresh ingredients, including an onion, a sweet potato, and a bunch of brussels sprouts. The kitchen's background features light grey cabinets, a large window with blue slatted blinds, and warm, inviting overhead lighting. A text overlay appears on screen, stating: 'After the holidays, dinner always feels like a lot. I wanna eat better, save money, and not spend an hour in the kitchen every night.'
0:06ingredients overhead An overhead shot presents an organized array of fresh ingredients and packaged items, all components of the EveryPlate meal kit, meticulously spread across a clean white kitchen countertop. The selection includes vibrant red bell peppers, ripe tomatoes, a bright yellow lemon, a whole onion, two sweet potatoes, a fresh cucumber wrapped in plastic, various bags of shredded cheese, small seasoning packets, and several slices of artisanal bread arranged on a grey-rimmed white plate. A colorful recipe card for 'Caramelized Onion Grilled Cheese' is clearly visible in the lower right corner, showcasing the meal to be prepared. The scene is brightly and evenly lit, emphasizing the freshness and variety of the produce. A text overlay reads: 'EveryPlate makes that actually doable.'
This medium shot showcases the young Black woman, now wearing a mustard yellow apron over her white long-sleeved shirt, engaged in the cooking process in her modern kitchen. She is positioned in front of a gas stovetop with a black grate. Initially, she is seen meticulously chopping sweet potatoes on a white cutting board. She then skillfully scrapes chopped onions from the cutting board into a light green non-stick pan sitting on an active burner. Her movements are deliberate and efficient as she stirs the ingredients in the pan with a wooden spoon. The background remains consistent with the bright kitchen and its window with blue blinds. A text overlay scrolls, explaining: 'They send everything you need: simple, quick recipes, fresh ingredients, and zero decision fatigue. Most meals take under thirty minutes, and this part shocked me.'
0:16recipe cards overview A close-up, slightly overhead shot captures multiple 'Every Plate' recipe cards fanned out across a clean white kitchen counter. The camera slowly pans from left to right, revealing the vibrant designs and details of each card. Prominently featured cards display appealing images of dishes such as 'Caramelized Onion Grilled Cheese,' 'Kickin' Buffalo Chicken Crescent Rolls,' and 'Zucchini, Bell Pepper & Penne in Tuscan-Spiced Cream Sauce.' Each card clearly lists ingredients, nutritional information, active cooking time, and total time. The background beyond the cards is softly blurred, showing glimpses of kitchen counters and small items. A text overlay appears, stating: 'It's actually cheaper than grocery shopping and way cheaper than takeout. More veggies, under thirty minutes to prep.'
0:22finished meal overhead An inviting overhead shot focuses on a beautifully prepared 'Caramelized Onion Grilled Cheese' meal, served on a white plate with a dark grey rim. The grilled cheese sandwich, cut cleanly in half to reveal gooey melted cheese and rich caramelized onions, is the centerpiece. It is accompanied by a small dollop of a creamy, mustard-colored sauce, a delicate portion of additional caramelized onions, and a neat pile of sliced dill pickles. The plate rests on a bright white countertop, with a subtle glimpse of a dark grey stovetop to the left. The scene is evenly lit, making the food look appealing and ready to eat. A text overlay reads: 'minutes to prep, delicious recipes,'
0:23eating meal reaction In a medium shot, the young Black woman, still in her mustard yellow apron, is seen back in her kitchen. She holds one half of the 'Caramelized Onion Grilled Cheese' sandwich, bringing it to her mouth and taking a generous bite. Her immediate reaction is one of surprise and delight, indicated by her eyes widening and a slow smile forming as she savors the taste. She chews thoughtfully, nodding slightly, conveying deep satisfaction. The remaining half of the sandwich and the accompanying sides are visible on the plate in front of her on the white counter. The background is her familiar, well-lit kitchen with the window and blue blinds. A text overlay completes the previous thought and adds more: 'delicious recipes, affordable, and it just makes weeknights easier. Honestly, it's a no brainer.'
The final scene is a medium shot of the young Black woman, still dressed in her mustard yellow apron, standing cheerfully behind the open 'Every Plate' box on her kitchen counter. She looks directly at the camera with a wide, confident smile, exuding warmth and positivity. She then gestures with her right hand towards the orange box, subtly drawing attention to the product. The kitchen background is consistent with previous shots, maintaining a clean and modern aesthetic. A prominent, static text overlay appears on the screen, presenting a clear offer: 'Get $2.99/Meal on first box + Free Steak for a month' followed by a smaller asterisked disclaimer: '*One free 10oz serving per box for 4 weeks with active subscription'.
