0:00woman drying armpit The scene opens with a medium close-up shot of a young woman standing in what appears to be a bathroom. Her torso and face are visible. She has medium-dark skin, long dark hair, and is wearing a bright green t-shirt that is tied at the back to expose her midriff, and light-wash jeans. The t-shirt has white text on it that is partially obscured but appears to say "I'm So Delicious". She holds a black hairdryer in her right hand, pointing it towards her raised left armpit, which she is actively drying. Her eyes are wide open, and her mouth is agape in an exaggerated expression of surprise or alarm, looking directly at the camera. The background is a light-colored wall with a subtle textured pattern, likely a bathroom stall or small private area. A small piece of framed artwork with a peachy-orange hue is visible on the left. Overhead lighting illuminates the scene, casting soft shadows. The dominant colors are the vibrant green of her shirt, her warm skin tones, and the neutral light background. White text overlays the upper middle of the screen, reading '20 MINUTES UNTIL MY MEETING WITH HR', with a social media handle '@elizabethcdach' at the top left.
0:01woman face reaction This is an extreme close-up of the young woman's face, continuing from the previous scene. Her eyes are still wide with an exaggerated look of shock or panic, and her mouth is still wide open. Her head is tilted slightly upwards and to the right, and her dark hair is slightly disheveled around her face. The lighting is bright and even, highlighting her expressive features. The background is completely blurred, focusing all attention on her facial reaction. The social media handle '@elizabethcdach' is visible at the top left, though it fades out quickly. The color palette is dominated by her skin tones and the hints of green from her shirt. There are no other visible props or environmental details.
0:02man kneeling store aisle The scene changes to a male-presenting individual kneeling on the floor in a brightly lit retail store aisle, specifically what appears to be a CVS Pharmacy. He is seen from the chest up, positioned slightly to the left of the frame, facing towards the right, looking at the camera from the side. He is wearing a maroon t-shirt and round glasses. His arms are crossed in front of him, and he appears to be speaking. The background consists of tall, white display shelves filled with various packaged products, presumably deodorants or similar personal care items, many with yellow sale tags that read '50% Off'. The shelves are locked with clear glass doors, indicating that the products are secured. A 'Minute Clinic' sign is partially visible in the upper left background. The lighting is overhead fluorescent, bright and even, creating a clean but somewhat sterile atmosphere. The dominant colors are the white shelves, yellow tags, and the man's maroon shirt. White text overlay on the bottom center reads 'I would rather die'.
0:03man face close up store This is a closer shot of the same male-presenting individual from the previous scene, still kneeling in the store aisle. He is now facing the camera more directly, with his head slightly tilted. His expression is serious and slightly frustrated, conveying genuine exasperation as he speaks. The background is still the blurred store aisle with locked white shelves and yellow sale tags. The lighting remains bright and functional. White text overlay at the bottom continues to read 'I would rather die'. His hands are not visible in this shot, focusing entirely on his face and upper chest. The overall mood is one of disbelief and complaint about the product security.
0:04man gesturing locked deodorant The shot returns to a medium close-up of the male-presenting individual kneeling in the store aisle. He is now actively gesturing with his hands, palms open and slightly raised, as he speaks, looking towards the locked deodorant shelves on his right. His expression is still one of frustration and disbelief. The locked shelves, filled with various deodorants and prominent yellow sale tags, are clearly visible in the background, reinforcing the context of his complaint. The bright fluorescent lighting of the store continues to illuminate the scene. The overall color palette is dominated by the store's white and yellow, contrasted with the man's maroon shirt. White text overlay reads 'than buzz an employee'.
0:05man explaining deodorant issue This is a slightly tighter medium close-up of the male-presenting individual, still kneeling in the store aisle. He continues to speak with an animated and exasperated expression, gesturing with his right hand open towards the secured shelves. He is looking directly into the camera, maintaining eye contact with the viewer. The background still features the locked white shelves with numerous deodorant products and yellow price tags, clearly establishing the setting. The bright, even store lighting persists. The white text overlay at the bottom now says 'to unlock my deodorant'. The scene's mood emphasizes the inconvenience and annoyance associated with purchasing locked items.
0:06man frustrated deodorant comment The camera maintains a medium close-up on the male-presenting individual, who is still kneeling in the store aisle. He's speaking directly to the camera, with a more pronounced look of frustration and a slight shake of his head. His right hand is raised slightly, palm facing up, in a gesture of dismissal or disbelief. The background is slightly blurred but still shows the locked white shelves of deodorant. The store's fluorescent lighting remains consistent. White text overlay at the bottom reads 'they're useless'. The scene highlights his growing frustration with typical deodorants.
0:07man deodorant ineffectiveness The scene continues with a medium close-up of the male-presenting individual kneeling in the store aisle. He is speaking directly to the camera, his expression one of continued frustration and incredulity. He gestures with both hands open, palms facing upwards, as if presenting evidence or expressing a common complaint. The background remains the blurred store aisle with locked deodorant shelves. The lighting is bright and even. The white text overlay now reads 'they don't even stop sweat'. This scene reinforces the problem statement, emphasizing the ineffectiveness of conventional deodorants.
0:08man face emphatic close up An extreme close-up focuses solely on the male-presenting individual's face, filling most of the frame. He looks directly at the camera with an intense and determined expression, his eyebrows slightly furrowed, and his lips slightly puckered as he prepares to make a key point. His glasses are prominent. The background is completely out of focus, drawing all attention to his facial expression. The lighting is soft and flattering, emphasizing his features. The white text overlay at the bottom reads 'Just look'. This shot creates a sense of direct address and prepares the viewer for a revelation.
0:09sweat stain armpit comparison The scene shows a close-up of a male-presenting individual's left armpit, raised and visible, wearing a light blue and white striped long-sleeved button-down shirt. There is a distinct, dark sweat stain visible in the armpit area of the shirt, contrasting with the lighter fabric. The arm itself is in the upper left of the frame, with the elbow slightly bent, pulling the shirt taut. The background is an indoor setting with a blurred brick wall on the left and a lighter, possibly white wall with some orange signage on the right. The lighting appears to be natural or soft artificial, highlighting the texture of the shirt and the stain. A white curved arrow graphic points directly to the sweat stain, and white text overlay reads 'CVS Deodorant'. This visually demonstrates the problem of ineffective deodorant.
0:10clean armpit comparison Following the previous scene, this shot displays a close-up of the same male-presenting individual's right armpit, also raised, wearing the same light blue and white striped long-sleeved button-down shirt. In stark contrast to the previous shot, this armpit area is completely dry and clean, with no visible sweat stains. The arm is positioned in a similar manner, presenting the underarm. The background is consistent, showing a blurred brick wall and a lighter wall with orange signage, suggesting the same indoor environment. The lighting remains soft and even. A white curved arrow graphic points to the clean armpit area, and white text overlay reads 'Carpe Deodorant'. This scene provides the 'after' comparison, visually proving the effectiveness of the advertised product.
0:13man deodorant ingredients comment The scene cuts back to an extreme close-up of the male-presenting individual's face, now in the store aisle. He looks directly at the camera with a slightly exasperated yet informative expression, gesturing with his hands. The background is blurred, showing the store shelves. The store's bright, even lighting is still present. White text overlay at the bottom reads 'deodorants'. This shot acts as a transition, leading into a discussion about what makes traditional deodorants ineffective.
0:14hand holding deodorant ingredients A close-up shot focuses on a hand holding a white, oval-shaped deodorant stick, featuring the brand 'Carpe' in orange text, and a blue-and-white label with an ingredients list. The fingers and thumb of the hand are clearly visible, gripping the product. The background is a blurred store aisle with multiple shelves of various packaged products, typical of a drugstore. The lighting is bright and even, casting minimal shadows. White text overlay highlights the word 'Fragrance' within the ingredients list on the deodorant, which then disappears. This visual illustrates a key ingredient often found in traditional deodorants, supporting the speaker's point about why they are ineffective.
0:16man explaining fragrance The scene cuts back to an extreme close-up of the male-presenting individual's face, in the store aisle. He looks directly at the camera with an intense and slightly sarcastic expression, his eyebrows slightly raised, and his mouth in a slight smirk. The background is blurred. The store's bright, even lighting remains consistent. White text overlay at the bottom reads 'basically'. This shot emphasizes his disdain for fragrance-based deodorants and sets up the following analogy.
0:17hand spraying perfume A medium close-up shot focuses on a hand holding and spraying a clear glass bottle of perfume or body mist. The bottle has a silver spray nozzle and contains a pinkish-orange liquid. The hand is in the center-right of the frame, pressing the nozzle to release a fine mist. The background is a blurred retail store aisle, displaying rows of beauty products on white shelves, typical of a cosmetic or personal care section. The lighting is bright and even. White text overlay at the bottom reads 'perfume on'. This visual provides a clear analogy for the ineffectiveness of fragrance-based deodorants.
0:18hand spraying perfume armpits The shot is an identical medium close-up to the previous one, showing a hand holding and spraying the same clear glass bottle of perfume or body mist. The angle is slightly shifted, with the hand now positioned in the lower-right quadrant of the frame, continuing the spraying action. The background remains the blurred retail store aisle with shelves of beauty products. The bright, even lighting persists. White text overlay at the bottom reads 'your armpits'. This shot reinforces the analogy, directly linking the spraying action to the topic of armpits, emphasizing the idea that fragrance only masks odor.
0:19man presenting carpe deodorant The scene returns to the male-presenting individual, kneeling in the store aisle. He is now holding a white Carpe deodorant stick in his left hand, presenting it towards the camera. His expression is confident and enthusiastic, with a slight smile as he speaks directly to the viewer. The background still features the blurred, locked white shelves of deodorant. The store's bright fluorescent lighting continues to illuminate the scene. White text overlay at the bottom reads 'This is why we made'. This shot marks the transition from problem statement to solution, introducing the Carpe product.
0:20carpe deodorant close up A tight close-up shot focuses on the Carpe Antiperspirant Underarm Lotion bottle, held by two hands with light skin tones. The white, oval-shaped bottle is clearly visible, featuring the 'carpe' logo in orange, and text reading 'ANTIPERSPIRANT UNDERARM LOTION', 'CLEAN SPORT', and other product details in red, blue, and black. The packaging design is clean and minimalist. The background is a blurred store aisle with shelves, consistent with the previous retail setting. The lighting is bright and even, highlighting the product details. No significant action occurs other than holding the product steady. This shot allows for a clear view of the product and its branding.
0:20applying carpe clear on A close-up shot shows a male-presenting individual's forearm, with light skin and some hair, as a small amount of white Carpe lotion is being applied to it from the bottle. The person's hand is visible holding the Carpe product and rubbing it onto the forearm. The background is a blurred retail store aisle, consistent with the earlier scenes. The lighting is bright and even. White text overlay appears at the bottom, reading '- goes on clear'. This demonstrates one of the key benefits of the product, its clear application, contrasting with typical white solid deodorants.
0:22applying carpe odor sweat This scene is an almost identical close-up shot to the previous one, showing the male-presenting individual's forearm as Carpe lotion is continuously applied and rubbed in. The hand holding the Carpe bottle and applying the product is still prominent. The background remains the blurred retail store aisle. The lighting is bright and even. An additional line of white text overlay appears below the first, now reading '- goes on clear' and '- stops odor & sweat'. This shot continues the product demonstration, now highlighting the dual benefit of odor and sweat protection.
0:23man excited about carpe The scene cuts back to the male-presenting individual kneeling in the store aisle, holding the white Carpe deodorant stick in his left hand. He looks directly at the camera with a highly excited and enthusiastic expression, gesturing with both hands open wide, expressing amazement. His eyes are wide, and he has a large smile. The background still shows the blurred store shelves. The store's bright fluorescent lighting persists. White text overlay at the bottom reads 'And people are freaking out about how well it works.' This shot conveys strong positive emotion and social proof for the product's effectiveness.
0:25woman testimonial one The scene transitions to a different female-presenting individual, standing in what appears to be a bedroom or home interior. She is holding the white Carpe deodorant stick in both hands, presenting it towards the camera. She has long, wavy blonde hair and is wearing a light grey tank top. She smiles and nods slightly, looking directly at the camera. The background is a bright, airy room with a light-colored wall, some decorative elements, and a ceiling fan visible in the upper right. The lighting is soft and natural, suggesting an indoor, daytime setting. White text overlay at the bottom reads 'We found the one.'. This shot serves as a user testimonial, offering social proof and positive endorsement.
0:27woman testimonial good This is an identical shot to the previous one, featuring the same female-presenting individual in her home setting, holding the Carpe deodorant. She continues to smile and speak enthusiastically, gesturing subtly with the product. Her long blonde hair is still visible, and she maintains eye contact with the camera. The background remains the bright bedroom interior. White text overlay at the bottom now reads 'It works so good'. This scene continues the testimonial, reinforcing the product's effectiveness with a strong, positive statement.
0:28woman testimonial only one The scene transitions to a different female-presenting individual, appearing in what looks like a home kitchen or dining area. She has a shaved head, light skin, and is wearing a purple t-shirt. She looks directly at the camera with a serious and slightly intense expression as she speaks. The background includes a dark brown wooden door frame, a light-colored wall, and some autumnal decorations (e.g., small pumpkins) on a shelf or ledge. The lighting is warm and indirect, creating a cozy indoor atmosphere. White text overlay at the top right displays '@june_banoon', and at the bottom, it reads 'this is the only one'. This serves as another user testimonial, emphasizing the product's unique efficacy.
0:29woman testimonial south korea The scene continues with the same female-presenting individual with the shaved head, in her home. She is now holding the white Carpe deodorant stick up in front of her face, slightly to the right, presenting it prominently to the camera. Her expression is still serious and direct, as she speaks. The background remains her home interior with the wooden door frame and decorations. The lighting is consistent. White text overlay at the bottom reads 'I pay extra money to have this ship to South Korea'. This testimonial highlights the extreme loyalty and value customers place on the product, even going to great lengths to acquire it.
0:30woman testimonial korea This is a slightly closer medium close-up of the same female-presenting individual, still holding the Carpe deodorant stick up in front of her face. Her expression remains intense and focused as she continues to speak, looking directly at the camera. The background is still her home interior. The lighting is consistent. White text overlay at the bottom simply reads 'Korea', completing the previous thought about international shipping. This shot maintains the impact of her testimonial.
0:31woman testimonial you know why The scene maintains a very tight medium close-up on the same female-presenting individual, still holding the Carpe deodorant stick. Her expression is now even more intense, with slightly narrowed eyes and a questioning look, as she speaks. She subtly moves the product closer to the camera. The background is still her blurred home interior. The lighting is consistent. White text overlay at the bottom reads 'You know why?'. This rhetorical question builds anticipation for her final point about the product's effectiveness.
0:32woman testimonial because it works The scene remains a tight medium close-up on the female-presenting individual with the shaved head. She is still holding the Carpe deodorant, and her expression shifts to one of resolute affirmation, with a slight nod, as she delivers her final punchline. The product is held steadily. The background is her blurred home interior. The lighting is consistent. White text overlay at the bottom proudly states 'because it works'. This climactic shot solidifies her endorsement and the product's key benefit.
0:33woman showing clean armpit The scene switches to another female-presenting individual, this one with curly brown hair and blue eyes, wearing a sage green t-shirt. She is shown in a medium close-up, raising her left arm high to reveal her armpit area. Her expression is bright and enthusiastic, looking directly at the camera with a wide smile and slightly parted lips. The background is a simple, blurred interior, possibly a room in a home. The lighting is soft and even. White text overlay at the bottom reads 'Do you see that?'. This shot serves as another visual proof point, demonstrating the product's effectiveness on a different user.
0:34man outside cvs call to action The final scene features the male-presenting individual from earlier, standing outdoors in front of a red-bricked CVS Pharmacy store. The store's large red and white 'CVS pharmacy' sign is prominent behind him, with its heart logo clearly visible. The weather is sunny with a clear blue sky, casting bright, natural light on the scene. He is holding the white Carpe deodorant stick in his left hand, presenting it to the camera, while gesturing emphatically with his right hand as he speaks. He wears the same maroon t-shirt and glasses. The foreground is a paved parking lot. As he speaks, several text overlays appear and disappear: 'Click Link Below', 'Up to 56% Off', 'With Free Shipping', a red lock icon which then fades out, 'cruelty free', 'dermatologist tested', 'gentle on skin', and '100% moneyback guarantee'. His expression is confident and persuasive, engaging directly with the viewer to encourage purchase. The overall mood is direct, informative, and promotional, clearly acting as a call to action.
