0:00product on bed intro The scene opens with an overhead, slightly high-angle shot looking down at a product kit placed on a textured, light brown blanket or bedspread, which covers a white bedsheet. The background consists of a crumpled white duvet with a light beige, striped pillow. The lighting is soft and even, suggesting natural daylight. The product, 'Beard Club' growth kit, is neatly arranged, featuring a black derma roller, a black jar, and two small black bottles, all with yellow branding. The dominant colors are muted browns, whites, and the stark black and yellow of the product. White text overlays the bottom of the frame, stating "This is literally". There is no discernible camera movement.
0:02male presenter medium shot The scene transitions to a medium shot of a young man holding the 'Beard Club' growth kit in a bathroom setting. He is positioned slightly off-center to the right, facing the camera with a confident, friendly smile. The background is a clean, modern bathroom with white tiled walls and a large mirror or glass partition on the left. A white countertop with a sink is visible in the lower foreground. The lighting is bright and even, casting minimal shadows. The man wears a casual black t-shirt. The camera is static. White text overlays the bottom of the frame, stating "I started using the Beard Club growth kit".
0:05male presenter close up This is a close-up shot of the male presenter from the previous scene, still in the same bathroom setting. His face fills most of the frame, emphasizing his beard and facial expression. He continues to speak directly to the camera, his smile broad and his eyes sparkling with enthusiasm. The background is blurred, showing hints of the white tiled wall and glass partition. The lighting remains bright and even, highlighting the details of his beard. He briefly touches his beard with his right hand as he speaks, conveying satisfaction. The camera is static. White text overlays the bottom of the frame, stating "and it's honestly crazy how fast my patches filled in. It looks 10X better now and it actually connects all the way."
0:09male presenter medium shot 2 The scene cuts back to the medium shot of the male presenter in the bathroom, identical to the earlier setup. He stands centered, holding the 'Beard Club' kit, and gesturing with his free hand while speaking directly to the camera. The background shows the white tiled walls and the bathroom counter with the sink. The lighting is consistent, bright, and clean. He is wearing the same black t-shirt and smartwatch. The camera is static. White text overlays the bottom of the frame, stating "I thought I'd never be able to grow a beard like this until I used Beard Club."
0:11close up product usage A close-up shot focuses on the man's right cheek and jawline as he uses the black derma roller on his beard. The camera is positioned slightly above and to his right, looking towards his face. His expression is focused and calm, demonstrating the product's application. The background is a softly blurred white bathroom wall. The lighting is bright and even, highlighting the texture of his beard and the derma roller. The dominant colors are the man's skin tone, black from the product, and white from the background. The camera is static. White text overlays the bottom of the frame, stating "and it definitely gets results."
0:13call to action medium shot The scene returns to the medium shot of the male presenter in the bathroom, mirroring the previous medium shots. He holds the 'Beard Club' kit, smiles, and speaks directly to the camera. The background is the same clean, white-tiled bathroom. The lighting is consistent. A large black rectangle with white text overlays the center of the screen, stating "USE CODE: FRIDAY35 FOR 35% OFF NOW". This graphic dominates the frame, serving as a clear call to action. The man maintains a friendly and encouraging demeanor. The camera is static.
