0:00man holding card
A medium shot frames a man holding a bright yellow Western Union prepaid Visa debit card. His hands and the card are in sharp focus, while his upper body, dressed in a dark blue or black jacket over a green shirt, is softly blurred in the background. The lighting is soft and even, highlighting the card's details and the man's skin. The background is a subtly textured, light-colored wall or surface, completely out of focus, giving depth to the scene. The card is positioned centrally, slightly below the middle of the frame, with the man's fingers gently gripping its edges. The dominant colors are the vivid yellow and black of the card, contrasting with the muted tones of his clothing and the neutral background. The 'Western Union' logo is visible in the top left corner. Overlay text 'Obtén tu Tarjeta Prepagada' appears, then expands to 'Obtén tu Tarjeta Prepagada Visa® de Western Union y...'. The overall mood is professional and clear, emphasizing the product.
0:03woman using phone
A medium close-up shows a young Black woman smiling warmly while intently looking down at a white smartphone she holds with both hands. She wears a blue denim jacket over a white and black striped t-shirt and maroon pants, contributing to a vibrant, casual aesthetic. The background is softly blurred, revealing green potted plants and natural light filtering through a window, suggesting an indoor, comfortable setting like a living room or cafe. Her face is well-lit by soft, natural light, highlighting her clear glasses and hoop earrings. A small, animated yellow and black Western Union card graphic flies towards the phone screen, symbolizing a digital transaction. The dominant colors are the warm tones of her skin and clothing, alongside the bright yellow and black of the card graphic. Overlay text 'Recibe transferencias directamente' appears, then expands to 'Recibe transferencias directamente en tu tarjeta.'. The scene conveys ease and joy in using the digital service.
0:06woman with laptop
A bright medium shot captures a woman with voluminous, curly blonde hair smiling cheerfully while working on a silver laptop. She holds the yellow and black Western Union prepaid card prominently in her left hand, presenting it towards the viewer, while her right hand rests near the laptop's keyboard. The background is a softly blurred modern office or cafe setting with hints of light-colored walls and bright light fixtures, suggesting an open and airy environment. A vibrant yellow coffee cup with a handle is visible in the lower-left foreground, adding a pop of color that complements the card. The lighting is bright and evenly distributed, creating a positive and productive atmosphere. The scene's color palette is dominated by bright whites from her shirt, her warm skin tones, and the contrasting yellow and black of the card and coffee cup. Overlay text 'Administra tu salario' appears, then expands to 'Administra tu salario mediante depósito directo.'.
0:08woman adding card to wallet
A medium close-up shot features a young East Asian woman smiling gently while looking at a laptop screen. She is wearing a maroon button-up shirt over a white t-shirt, giving a casual yet thoughtful appearance. Her short, straight dark hair frames her face, and her expression is one of contentment and focus. The background is dimly lit and blurred, showing horizontal blinds and indistinct shapes, suggesting a cozy home or private office environment. Her hands are positioned on the laptop's keyboard, and a small, animated yellow and black Western Union card graphic appears to float from the upper right toward the laptop screen, symbolizing adding the card to a digital wallet. The lighting is soft and directional, highlighting her face. The color palette includes warm maroon and white, set against a dark, muted background, with bright yellow accents from the card graphic and a yellow bar that slides up from the bottom of the screen at the end of the scene. Overlay text 'Añade tu tarjeta a Apple Pay y Google Wallet, para mayor comodidad.' appears.
0:10cta text screen
The entire frame is filled with a bright, solid yellow background, serving as a clean and high-contrast canvas for bold text. Large, black sans-serif text is centrally aligned and prominently displayed, conveying a clear call to action. The simplicity of the background ensures the text is the sole focus, making the message impactful and easy to read. The lighting is flat and even, as this is a graphic screen. The color palette is strictly black and yellow, creating a strong visual brand identity. There are no other graphical elements or characters visible in this scene, only the textual message. The overall mood is direct and assertive, urging immediate action from the viewer.
0:11logo and disclaimer
The screen displays a solid, bright yellow background. At the top of the frame, the 'Western Union' logo is prominently featured, with a yellow 'W' symbol integrated with the black text 'Western Union'. The logo is centered horizontally. Below the logo, at the very bottom of the screen, a block of small, dense black legal disclaimer text is presented, occupying a significant portion of the lower frame. The text is tightly packed, indicating detailed information. The scene's composition is clean and minimalist, with the yellow background emphasizing the black text and logo. The lighting is flat, as it's a static graphic. The color palette is limited to black and yellow, maintaining brand consistency. There are no characters or other dynamic elements; the scene is purely informational, designed to present important legal details in a clear, albeit small, font.
0:12final cta screen
The entire frame is filled with a vibrant, solid yellow background, serving as a bright and clean canvas for various graphic elements and text. At the top, the 'Western Union' logo, with its yellow 'W' symbol and black text, is prominently displayed. Below the logo, bold black text provides key benefits and instructions: 'Sin comisiones mensuales o anuales*. Usala donde se acepten tarjetas de débito Visa.'. Centered beneath this text is a rectangular black button with white text that reads 'Más información', inviting user interaction. Further down, two app store badges are displayed side-by-side: the Apple 'Download on the App Store' logo and the Google 'GET IT ON Google Play' logo, both in their respective brand colors against the yellow. At the very bottom, a block of small, dense black legal disclaimer text is present, identical to the previous scene. The scene is well-organized with clear hierarchy, using contrasting black text and elements against the bright yellow background to draw attention to important information and calls to action. The lighting is flat and even, characteristic of a graphic display. The overall mood is informative and action-oriented, concluding the advertisement.
