0:00opening title card
The scene opens with a soft focus, extreme close-up shot of a person's slightly parted, glossy lips tinted a deep berry red, reflecting light. A silver and pink lipstick applicator or case is held horizontally across the upper lip, blurring the line of sight. The background is a vibrant, solid magenta, providing a stark contrast to the skin tones. The lighting is soft and diffused, creating subtle highlights on the lips and the metallic parts of the product. The overall mood is luxurious and sensual. Centered over the image is the white 'e.l.f.' logo in a clean, sans-serif font.
0:01lip product application 1
This is an extreme close-up, dynamic shot focusing solely on the lower half of a person's nose and their lips as a red lip oil stick is applied. The camera is slightly below eye level, looking up at the nostrils. The lips are full and deep reddish-brown, with a glossy finish. A metallic silver lip product applicator with a vibrant red tip is glided across the lower lip from left to right. The background is a solid, bright magenta, creating a vibrant pop of color. The lighting is bright and direct, emphasizing the shine on the lips and the product. There's a subtle motion blur as the product moves across the lip.
0:01glossy lips with text
A tight, extreme close-up shot of a person's mouth, slightly open, revealing glossy, reddish-brown lips. The skin tone is warm brown, and a silver septum piercing is visible. The camera is positioned directly in front, focusing on the texture and shine of the lips. The background is a vibrant magenta. The lighting is bright and direct, emphasizing the high-gloss finish on the lips. White text appears and animates onto the screen: 'LIP OIL SLICK,' then 'NOW IN A STICK.' The overall impression is luxurious and inviting, highlighting the product's finish.
0:02product reveal with text
A medium shot of the e.l.f. Glow Reviver Slipstick product standing upright against a vibrant, solid magenta background. The lipstick case is sleek, with a reflective silver square base and a clear, ridged cylindrical top that encases a red lipstick bullet. Initially, the lipstick is retracted. The camera then slightly zooms in as the red lipstick bullet slowly extends from the silver casing. Below the product, 'NEW!' appears in white text, followed by 'GLOW REVIVER SLIPSTICK' in a larger, bolder white font. The lighting is even and bright, highlighting the metallic sheen of the product and casting a soft shadow beneath it. The overall effect is clean and modern, emphasizing the product's design and newness.
0:04lip product application 2
An extreme close-up shot of a person's mouth as they apply the lip product. The camera is positioned slightly to the right, looking towards the left side of the mouth. The lips are full and glossy, tinted a deep berry red, with a visible sheen. The skin tone is warm brown, and a silver septum piercing is visible. The subject opens their mouth slightly, revealing their white teeth and the tip of their tongue, which has a natural pinkish-red color. A metallic silver lip product is being glided across the lower lip, creating a slight iridescent effect. White text appears on screen: 'GLIDES ON SMOOTH WITH ADDICTIVE SLIP.' The background is a solid, bright magenta. The lighting is bright and direct, accentuating the gloss and the movement of the product.
0:07lip product application 3
This is an extreme close-up shot of a person's full, glossy lips as they apply a deep berry-red lip product. The camera is positioned slightly below and to the left of the mouth, looking up. The subject's skin is a warm brown, and a silver septum piercing is clearly visible. A hand with neatly manicured pink fingernails holds the sleek, metallic silver lipstick case, pressing the product against the lower lip. The lips are slightly puckered, showing off the rich, glossy texture. White text animates onto the screen: 'BUILDABLE COLOR & NATURAL SHINE.' The background is a consistent, vibrant magenta. The lighting is bright and highlights the reflective surfaces of the product and the glossy lips.
0:09multi color product swatches
A split-screen shot divided into three horizontal panels, each showcasing a different shade of the e.l.f. Glow Reviver Slipstick being swatched. The top panel features a bright red shade, the middle a vibrant magenta/berry, and the bottom a warm peachy-nude. In each panel, a metallic silver lipstick case is dragged across a smooth, glossy surface of the corresponding lipstick shade, creating a clear, linear swatch. The background for each panel is a gradient from a lighter pink at the top to a darker magenta at the bottom, creating depth. The lighting is bright and even, emphasizing the distinct colors and the smooth texture of the product. This scene highlights the variety of available colors.
0:10product close up rotating
A close-up shot of a single e.l.f. Glow Reviver Slipstick, featuring a red bullet, rotating smoothly against a solid, vibrant magenta background. The lipstick case is sleek and modern, with a reflective silver square base and a clear, ribbed cylindrical top. The red lipstick bullet is extended, showcasing its angled tip. The camera is positioned slightly above, looking down, and focuses on the intricate details of the product's design and its glossy finish. The lighting is bright and even, creating subtle reflections on the metallic and clear components of the lipstick case. The rotation allows the viewer to see all sides of the product.
0:11product line up with text
A medium shot displaying a line-up of five e.l.f. Glow Reviver Slipsticks, each in a different shade, arranged on a reflective surface against a vibrant magenta background. The lipsticks stand upright, slightly angled towards the camera, showcasing their silver bases and various colored bullets. The colors visible include brown, red, orange, deep berry, and another brown/nude. Above the products, white text appears: 'ONLY $13?' then 'YOU MUST BE SLIPPIN''. The lighting is bright and even, creating sharp reflections of the products on the surface and subtle shadows behind them. The scene emphasizes the variety of shades and highlights the product's affordable price point.
0:13closing logo and product application
An extreme close-up shot, slightly blurry, featuring a person's lower face, primarily their chin and mouth area, as they hold an e.l.f. Glow Reviver Slipstick product. The skin tone is warm brown, with visible freckles. The lips are full and have a glossy, deep berry-red tint. The product, a sleek white square tube with the 'e.l.f.' logo in white, is held horizontally across the lower lip, slightly blurring the view. The background is a vibrant, solid magenta. The lighting is soft and diffused, creating a flattering glow on the skin and lips. The scene concludes the ad with the brand's clear presence.
