0:00social media post 1 The scene displays a mobile phone screen showing a TikTok-like interface. In the foreground, a young man, appearing to be in his late 20s, with short brown hair styled in a fade and a developing beard, is captured from a side profile, looking towards the right of the frame. He is wearing a light-colored, striped button-up shirt with reddish-orange stripes. The background is a brightly lit, sterile bathroom with white tiles and a shower curtain partially visible. Overlaid on the video is a text caption at the top that reads 'Before my beard growth kit'. The overall lighting is bright and even, suggesting indoor artificial light. The camera is static, focusing on the man's profile and the social media UI elements.
0:01social media post 2 This scene transitions to another mobile phone screen, showcasing a man on a phone call in what appears to be a cozy living room setting. The man is wearing a casual maroon t-shirt and has a full beard and short hair. He is holding a phone to his ear with his right hand, looking towards the left of the frame. The background features a large, dark wooden entertainment center with various decorative items, including a white Christmas stocking hanging on the left, and a television screen displaying a serene landscape image with blue skies and mountains. The lighting is soft and warm, typical of indoor home lighting. Overlaid text at the top reads 'Me calling everyone I know to tell them about Beard Club's 50% OFF FLASH Sale!!!!'. The camera is static, capturing the full body of the man and the room's details.
0:02social media post 3 The shot is a close-up on a man's side profile, specifically his cheek and jawline, highlighting a patchy beard. The skin is pale, and the beard hair is light brown, with noticeable gaps and thinner areas, particularly on the cheek. A white, stylized arrow graphic points to one of these patchy areas. The background is indistinct and appears to be a light, solid color. Overlaid at the top is the text 'HOW TO STYLE A PATCHY BEARD'. The lighting is bright and direct, emphasizing the texture of the beard and skin. The camera remains static, framing the man's face from the nose to the ear.
The scene is completely black with a single white word, 'ENOUGH.', displayed in the center of the screen. The font is a bold, sans-serif style, creating a stark and impactful visual. The absence of any other visual elements focuses all attention on the text, conveying a sense of finality or frustration before a solution is introduced. The lighting is uniform, illuminating only the white text against the dark background. The camera is static.
0:03man scrolling and turning The scene opens with a young to middle-aged man, with a light skin tone, short brown hair, and a short beard, looking out of a window with his back mostly to the camera. He is wearing a dark olive green t-shirt and a beaded necklace. Cars are visible outside the window, parked in what appears to be a lot or street. As the scene progresses, the man slowly turns his head to look directly at the camera. A white text overlay appears at the bottom of the screen, initially saying 'SCROLLING'. The lighting is bright and natural from the window. The camera slightly pans with his head turn.
0:04man with patchy note A close-up shot focuses on the man's face, specifically his cheek and beard area. He has a small, rectangular white sticky note affixed to his right cheek with the word 'PATCHY' written on it in black marker. His beard is light brown and appears to be patchy and somewhat thin in areas, directly illustrating the problem. The man looks directly at the camera with a slightly concerned or questioning expression. The background is softly blurred, possibly the interior of a room. A text overlay 'PATCHY' appears prominently at the bottom of the screen. The lighting is soft and even, highlighting his features. The camera is static.
The scene shows a pair of hands, with a light skin tone, placing a white enamel mug with a black rim onto a clean, white countertop. The mug features a prominent black and gold 'BEARD CLUB' logo, depicting a stylized lion's head. The background is a clean, uncluttered white wall or surface. The lighting is bright and even, casting minimal shadows, emphasizing the product. A large white text overlay 'GROW' appears at the bottom of the screen. The camera is static and positioned slightly overhead, looking down at the countertop.
0:07opening beard club box A pair of hands with light skin tone are shown opening a brown cardboard box. The box has a dark brown label on the lid with the 'BEARD CLUB' logo and a QR code, indicating it's a product package. The background is a stark white surface, likely a tabletop or floor. The lighting is bright and uniform, highlighting the texture of the cardboard and the hands. The hands carefully lift the lid, beginning to reveal the contents. The camera is static, positioned directly above the box, looking down.
0:08beard club kit contents The scene provides an overhead view of the contents of the 'BEARD CLUB' kit laid out inside a brown cardboard box, which is partially filled with crinkled brown paper shreds. The kit includes several black bottles and a yellow box. Specifically, there's a bottle labeled 'BEARD GROWTH VITAMINS', a smaller bottle labeled 'BEARD GROWTH OIL', a spray bottle labeled 'CLEANSING SPRAY', and a bright yellow box containing a 'BEARD CLUB DERMA ROLLER'. The dominant colors are black, yellow, and brown, with white text on the product labels. A large white text overlay 'WILL' appears at the bottom of the screen. The lighting is bright and even, clearly illuminating all items. The camera is static, looking directly down into the open box.
0:10woman with beard club box A young adult woman, with a light skin tone and long brown hair pulled back in a ponytail, is seated in front of a vibrant green wall covered in artificial foliage. She is holding the 'BEARD CLUB' brown cardboard box, showcasing its logo prominently towards the camera. She is wearing a light tan t-shirt and dark form-fitting pants, suggesting activewear. She looks directly at the camera with a confident and pleasant smile. A large white text overlay 'CLUB'S' appears at the bottom of the screen. The lighting is bright and soft, highlighting the woman and the product. The camera is static, framing her from the waist up.
0:11derma roller spinning The scene features a hand, with a light skin tone, holding a black derma roller with a light tan handle, against a bright white ceiling with recessed lighting and square ceiling panels. The derma roller is actively spinning, highlighting its functionality. The camera is looking up at the ceiling, making the hand and device the central focus against the bright, architectural background. A large white text overlay 'WITH' appears at the bottom of the screen. The lighting is very bright, coming from the ceiling lights and general room illumination. The camera is static.
0:12derma roller application A very tight close-up shows a man's face, specifically his cheek and jawline with a beard, as a derma roller is being applied to his skin. The man is seen from a slightly low angle, looking upwards with his eyes closed and a slightly strained or exaggerated expression, implying the sensation of the roller. Small, light-colored pellets or beads are seen falling onto his beard from above, adding a visual effect. He has a dark, medium-length beard. Two white text overlays appear: 'INGREDIENTS' then 'TO'. The background is a blurred, light-colored wall. The lighting is bright and even, highlighting the texture of his beard and skin. The camera is static.
0:14before after split screen This scene is a dramatic split-screen comparison of a man's face, showcasing a 'before and after' effect for beard growth. The left side of the screen shows the man with a patchy, thinner beard, with a white text overlay 'PATCHY'. The right side shows the same man with a significantly fuller, thicker beard, with a white text overlay 'POWERFUL'. A bright, energetic green and yellow lightning bolt graphic vertically divides the two halves, symbolizing transformation. The man looks directly at the camera in both halves, with a neutral expression. The background is dark and indistinct. The lighting is stark, emphasizing the contrast between the two sides. The camera is static.
A young couple, male and female, are comfortably seated on a light-colored couch. The man, with dark skin and a beard, is engrossed in his smartphone, wearing a black t-shirt with white graphics. The woman, with light skin and short dark hair, is holding a white mug, looking towards the man. She is wearing a dark blue sweatshirt and light blue jeans. They are in a relaxed, domestic setting, possibly a living room, with a brick wall visible behind them. Two white text overlays appear: 'WASTING' then 'START'. A larger white text box with '25% OFF WITH CODE GROWCLUB25' is overlaid at the top of the screen. The lighting is soft and warm, creating a cozy atmosphere. The camera is static, capturing them from a medium distance, focusing on their upper bodies and the environment.
0:19derma roller in hand rotating A hand, with a light skin tone, holds a black derma roller vertically against a plain white background. The hand rotates the derma roller slowly, showcasing its design and functionality, particularly the textured handle and the roller head. The lighting is bright and even, casting subtle shadows that add depth to the object. Two white text overlays appear: 'THE' then 'AND'. A larger white text box with '25% OFF WITH CODE GROWCLUB25' is overlaid at the top of the screen. The camera is static, focusing on the hand and the derma roller in the center of the frame.
0:20man examining beard in mirror A man with a light skin tone, dark hair, and a full beard is seen reflecting in a mirror, looking intently at his beard and touching it with his hand. He is wearing a maroon t-shirt and glasses, with a silver pendant necklace visible. He has a slight smile, indicating satisfaction. The reflection provides a slightly angled view of him. Two white text overlays appear: 'BEARD' then 'ITSELF.'. A larger white text box with '25% OFF WITH CODE GROWCLUB25' is overlaid at the top of the screen. The background is a dark, indistinct wall. The lighting is soft, highlighting his features. The camera is static, capturing the mirror's reflection as the primary focus.
0:23man examining beard in mirror darkened This is a continuation of the previous scene, showing the man with a full beard looking at his reflection in a mirror and touching his beard. He wears a maroon t-shirt, glasses, and a silver pendant. His expression remains satisfied. The overall scene darkens slightly as the video approaches its end, creating a soft fade-out effect. The white text box with '25% OFF WITH CODE GROWCLUB25' remains prominently overlaid at the top of the screen. The lighting shifts to a softer, lower intensity. The camera is static, maintaining the medium-close-up view of the mirror reflection.
