0:00intro product demonstration split screen
The scene is a dynamic split-screen composition. The top half features a medium shot of a man from the chest up, positioned centrally against a light beige wall. He holds a white 'SIMPLER HAIR COLOR' spray can in his left hand and a white comb-brush applicator in his right, presenting them to the camera with an excited, slightly open-mouthed expression. His dark hair is styled neatly, and he has a short, well-groomed beard. Lighting is bright and even, casting minimal shadows. The bottom half of the screen shows a close-up, high-angle shot of a hand squeezing a white spray can, presumably the 'SIMPLER HAIR COLOR', onto the teeth of the white comb-brush applicator. The product, a mix of brown dye and white foam, is visibly dispensed. The background behind the hands is a light blue-green wall with a dark countertop. The overall color palette is clean and neutral with pops of brown from the dye. An overlayed text banner at the top of the screen reads: 'THIS IS WHAT HAIR DYE LOOKS LIKE IN 2025'.
0:03traditional dye mixing overhead
The scene presents an overhead close-up shot of two hands in a bathroom setting, preparing traditional hair dye. The hands are squeezing two different tubes – one white, one black – into a transparent plastic tray containing pre-existing brown and white creamy substances. The background consists of a glossy black tiled wall and a pristine white porcelain sink with various small, white caps and a metal faucet. The lighting is bright and even, highlighting the textures of the dye components. The action is precise and focused on the mixing process. The color palette is stark, contrasting the dark tiles and white sink with the brown and white hues of the dye. An overlayed text banner reads: 'Every dye I tried before was the same'.
0:05dye mess and stains comparison
This scene is a split-screen display followed by a close-up. The first part is a split screen: the left side shows a hand stirring a thick, light brown mixture in a clear plastic tray with a white stick, continuing the traditional dye preparation. The right side shows a gloved hand squeezing a black dye tube into a small, dark cup, emphasizing a messy traditional method. The background behind these hands includes black tiles and a white sink. This transitions to a close-up of a man's face, likely the narrator, looking concerned. He has noticeable brown stains on his forehead and temples, indicating dye residue. His brow is furrowed, and he's touching his chin with his fingers, conveying frustration. A red arrow graphic points to the stained forehead. The lighting is natural and diffuse. The overall color palette shifts from neutral bathroom tones to the warm, skin-toned hues of the man's face contrasted with the dark dye stains. Overlayed text highlights: 'X MESSY BOWLS' and 'and it often stained my skin.'
0:08product box close up
The scene features a close-up shot of two black 'SIMPLER' product boxes stacked on a surface. The top box is upright, revealing its lid with a stylized 'S' logo in white. The bottom box is horizontal, showing 'SIMPLER' text in white. The background is a blurred, warm-toned domestic setting with terracotta-colored objects, suggesting a home environment. The lighting is soft and even, highlighting the matte finish of the boxes. The color palette is dominated by black, white, and earthy tones. An overlayed text reads: 'Then I switched to Simpler Hair Color.'
0:09narrator holding product happy
This is a medium shot of the narrator, seen from the chest up, looking directly at the camera with a confident and happy smile. He holds the white 'SIMPLER HAIR COLOR' spray can prominently in his left hand, presenting it as a solution. His dark hair is styled neatly, and his beard is well-groomed. The background is a slightly blurred indoor setting with a window and light-colored walls, indicating a bright home environment. The lighting is soft and natural, emphasizing his positive expression. He wears a light beige Henley shirt. A small black lavalier microphone is clipped to his shirt. A green text box appears on the right side of the screen, stating 'EASY TO USE'.
0:10simpler product application close up
A very tight close-up shot captures a hand squeezing the white 'SIMPLER HAIR COLOR' spray can onto the white comb-brush applicator. The product, a mix of brown dye and white foam, is being dispensed onto the bristles. The background is a light blue-green wall, creating a clean and soft aesthetic. The lighting is bright and focused on the product and application. The action is precise, showing the ease of direct application. The color palette is dominated by whites, browns, and the soft blue-green of the wall. Green text boxes appear on the right side of the screen, first 'EASY TO USE' and then 'NO MIXING', emphasizing the product's convenience.
0:11simpler vs traditional comparison split screen
This scene is a split-screen comparison highlighting the simplicity of the new product versus traditional methods. The left side features a close-up of a hand holding the white 'SIMPLER HAIR COLOR' can against a white surface, demonstrating its self-contained nature. A green checkmark graphic appears over the can, signifying approval. The right side shows a gloved hand, similar to previous scenes, squeezing a black dye tube into a small, dark cup against a black tiled background, representing the traditional, more complex method. A red 'X' graphic is superimposed over this action, indicating disapproval. The lighting is distinct on each side, with the left being brightly lit and the right having a more dramatic, possibly red-tinged lighting effect. The text overlay shifts from 'no mixing' to 'no mess' and then 'and it uses TDS instead of PPD', providing product benefits. The scene contrasts the clean, simple aesthetic of the 'Simpler' product with the perceived mess and complexity of the alternative.
0:14motion blur transition
This is a very brief, high-speed motion blur transition. The previous visual elements are distorted into streaks of white, black, and grey, moving rapidly across the screen, creating a dynamic and disorienting effect before the next scene. The colors are indeterminate due to the extreme blur.
0:15simpler dye application close up black background
A tight close-up shot focuses on a hand squeezing the white 'SIMPLER HAIR COLOR' spray can onto the white comb-brush applicator. This is a very similar shot to an earlier one, but the background is now a dark, textured black towel or surface, providing a stark contrast to the white product and pinkish-brown dye. The product, a foamy pinkish-brown cream, is clearly visible as it's dispensed onto the brush teeth. The lighting is direct, highlighting the textures and colors. The action is precise and controlled, demonstrating the ease of getting the product onto the applicator. An overlayed text box reads: 'You just squeeze the dye onto the brush'.
0:16man applying dye to beard mirror
A medium shot shows the narrator in a bathroom, applying the 'SIMPLER' hair color to his beard using the comb-brush applicator. He is wearing black disposable gloves. He is looking into a mirror, with his reflection partially visible on the left side of the frame, showing his hands and the brush. The actual subject (his back and side profile) is mostly obscured by the reflection. The background is a plain light-colored wall with a white door. The lighting is bright and even, typical of a bathroom. The action is focused on the precise application of the dye to his beard area. The color palette is muted, with the beige shirt, black gloves, and white walls. An overlayed text box states: 'and apply it to your beard or hair.'
0:18man applying dye to hair mirror
This scene is a medium shot of the narrator in a bathroom, applying the 'SIMPLER' hair color to the side of his head, specifically near his temple and sideburns, using the comb-brush applicator. He is wearing black disposable gloves. He is partially reflected in a mirror, which takes up the left side of the frame, showing his face in profile as he concentrates on the application. The background is a plain light-colored wall with a white door. The lighting is bright and even. His movement is careful and deliberate. The color palette is consistent with the previous bathroom scene. The overlayed text states: 'It also includes natural ingredients'.
0:19simpler dye application close up reprise
A very tight close-up shot repeats the action of a hand squeezing the white 'SIMPLER HAIR COLOR' spray can onto the white comb-brush applicator. The foamy, light brown dye is clearly visible as it emerges from the nozzle and settles on the brush teeth. The background is a slightly blurred, light-colored surface, possibly a desk or countertop, with elements of the 'SIMPLER' box visible, indicating a controlled environment. The lighting is bright and direct, highlighting the product and its texture. This shot emphasizes the simplicity and precision of the application process. The color palette is dominated by white, light brown, and muted background tones.
0:20narrator applying dye with ingredients callout
A medium shot shows the narrator in a bathroom setting, continuing to apply the 'SIMPLER' hair color to his beard with the comb-brush. He is wearing black disposable gloves and a light beige Henley shirt. He looks directly into the camera with an open, engaging expression while performing the action. The background is a plain light-colored wall with a white door, similar to previous application scenes. The lighting is bright and even. Multiple green text boxes appear sequentially on the lower right, highlighting the product's natural ingredients: 'COCONUT OIL', 'AVOCADO OIL', and 'JOJOBA OIL'. This reinforces the product's benefits beyond just hair coloring. The color palette remains neutral and clean, focusing on the man and product.
0:23narrator happy with results close up
A close-up shot frames the narrator's face, showcasing his satisfaction with the product. He starts with a broad smile, then transitions to a more thoughtful, slightly concerned expression while touching his chin and jawline, as if scrutinizing the results. His dark hair and beard appear well-groomed and naturally colored. The background is a plain, light-colored wall, providing a clean canvas for his expressions. The lighting is soft and flattering, emphasizing his facial features. The color palette is warm, focusing on his skin tones and dark hair. An overlayed text box appears, stating: 'Now I get natural-looking results without the hassle.'
0:26product in hands close up
A close-up shot focuses on the narrator's hands holding the 'SIMPLER HAIR COLOR' spray can. His hands, with short, clean nails, are visible gripping the white bottle, which has a silver cap. The background is a simple, light-colored bathroom wall with a metal towel rack and a white towel. The lighting is bright and clean, emphasizing the product and the hands. The action shows him presenting the product directly. The color palette is predominantly white and silver, with the soft beige of his shirt sleeves visible at the edges. An overlayed text box identifies the product: 'Simpler Hair Color'.
0:28narrator final smile close up
A tight close-up shot of the narrator's face captures a genuine and radiant smile. His dark hair is neatly styled, and his beard is well-groomed, appearing naturally dark. The background is a plain, light-colored wall, providing a clean and unfocused backdrop. The lighting is soft and flattering, highlighting the contours of his face and the sparkle in his eyes. His expression conveys complete satisfaction and confidence. The color palette is warm and inviting, emphasizing his healthy skin and dark features. An overlayed text box states: 'has truly transformed my grooming routine.'
0:29before after montage
This scene is a rapid montage of four distinct 'Before & After' split-screen images, each featuring a different man demonstrating the effects of the hair color product. Each split screen shows a 'BEFORE' image on the left, typically with graying hair or beard, and an 'AFTER' image on the right, showing darker, more uniform hair/beard color. The background for each man is a plain, light-colored wall, ensuring focus on the subject. The lighting is consistent and even across both halves of each split. Overlayed text labels 'BEFORE' (red) and 'AFTER' (green) are consistently placed in the top corners. The overall background of the montage itself is a dark, swirling, abstract pattern of black and gray, providing a dynamic yet non-distracting frame for the transformations. The transitions between each 'Before & After' image are quick cuts.
0:36radial blur transition
This scene is a brief and very rapid transition featuring a radial blur effect. The preceding images are pulled towards the center of the screen, creating streaky lines and an intense 'warp' sensation. The colors are a chaotic mix of light and dark, dissolving quickly from the previous montage to set up the next shot. The visual is disorienting and energetic, used to quickly move between distinct segments of the video.
0:37product box outdoor shipping message
An overhead shot captures a black 'SIMPLER' product box lying on a textured outdoor surface. The surface is composed of small, smooth river stones and flagstone pavers in natural, earthy tones. The box is centered in the lower part of the frame, clearly displaying its white 'S' logo and 'SIMPLER' text. The lighting is natural daylight, casting soft shadows and highlighting the textures of the stones. The color palette is earthy and natural, contrasting with the stark black and white of the product box. Overlayed white text prominently displays the message: 'FREE SHIPPING! RIGHT TO YOUR DOOR', emphasizing convenience.
0:39final product call to action screen
The final scene is a static call-to-action screen. A central circular cutout displays the white 'SIMPLER HAIR COLOR' spray can and the white comb-brush applicator, positioned against a light gray background within the circle. Below the circle, a vibrant green rectangular button with a white outline reads 'BUY NOW!' and features a small white hand cursor hovering over it. The background of the entire screen is an abstract, swirling pattern of black and dark gray, creating a sophisticated and dynamic texture. Text overlays appear sequentially: 'Make it simple' and 'go Simpler.', reinforcing the brand message. The overall color palette is a clean combination of black, white, gray, and green, designed to be visually appealing and guide the viewer to action.
