0:00messy hair dye struggle
The scene opens with a medium close-up shot of a man from his chest up, slightly angled to his right, in what appears to be a bathroom. He is vigorously rubbing a dark brown, messy substance into his hair with both hands, which are covered in clear plastic gloves. His white t-shirt is splattered with the same brown substance, indicating a very messy hair dyeing process. The background consists of a plain white wall above a black tiled wall, creating a stark, high-contrast environment. The lighting is bright and even, likely from overhead, highlighting the messy hair and stained shirt. The man's facial expression is one of frustration and discomfort, his eyes closed as he grinds the dye into his scalp. The overall color palette is dominated by the stark white, black, and the deep brown of the hair dye, conveying a sense of chaos and struggle. Text overlayed on the top reads: 'STOP Dyeing Your Grays Like This'.
0:02presenter introducing product
This is a medium shot of a well-groomed man, likely in his 30s, standing against a clean, bright white background. He is wearing a sharp, dark blue suit jacket over a crisp white button-up shirt, with the top two buttons undone and no tie. He has a neatly trimmed dark beard and dark hair styled in a modern, slicked-back manner. He holds a white cylindrical product can with his left hand and a white hair-comb-like brush with his right, gesturing subtly as he speaks directly to the camera. His expression is confident and engaging, with a slight smile. The lighting is soft and frontal, ensuring no harsh shadows and a clean, professional look. The background is completely plain white, making the man and products stand out. A text overlay at the bottom reads: 'we've developed a simpler way'.
0:04presenter explaining old way
The scene maintains a medium shot of the same presenter, now standing with both hands open and palms facing up, gesturing expansively as if explaining a complex situation. He is still positioned against the bright white background, maintaining his professional attire of a dark blue suit and white shirt. His facial expression is more animated, conveying a sense of dissatisfaction with the 'old way' he is describing. On a white table in the foreground, out of focus, are various items associated with traditional hair dyeing: a black box, a clear glass bottle with a greenish liquid, a small white bowl, and a bunch of yellow flowers, symbolizing a more natural approach contrasting with the chemical process. The lighting remains bright and even. The text overlay reads: 'instead of the complicated old way'.
0:06mixing messy liquids
A high-angle close-up shot captures hands, covered in clear plastic gloves, actively mixing two different colored liquids in a clear plastic tray. One liquid is thick and black, squeezing out of a white tube labeled 'PPD', while the other is a white, foamy substance coming from another similar tube. As the liquids combine, they create a swirling, muddy brown and yellow mixture, visually emphasizing the mess and complexity of the process. The background is a plain, bright white surface, making the mixing container and the liquids the central focus. The lighting is direct and bright, highlighting the textures and colors of the liquids. The text overlay on the screen reads: 'you've got to mix messy liquids'.
0:08man applying harmful dye
A medium close-up shot focuses on a man from the chest up, positioned against a plain white background. He is wearing a pink t-shirt and a blue and white checkered apron. A pair of swimming goggles is pulled down around his neck, indicating a somewhat comical attempt at protection. His hair is disheveled and wet with a dark, messy hair dye substance. He is squeezing more of the dark dye onto his head from a small plastic bottle held by his gloved hand, which is visible in the top left corner of the frame. His facial expression is exaggerated, with his teeth gritted and eyes narrowed in a look of intense struggle or displeasure, highlighting the unpleasantness of the process. The lighting is bright and frontal, illuminating his face and the messy hair dye. The overall color palette includes the pink of his shirt, the blue and white of his apron, and the dark brown of the dye against the white background. The text overlay reads: 'Harmful ingredients'.
0:10messy application close up
A close-up shot of the same man from the previous scene, his face now more prominent. He is shown with both gloved hands rubbing the dark, messy hair dye into his scalp and forehead. The swimming goggles remain around his neck. His face is slightly contorted with an expression of intense focus mixed with discomfort, as if trying to thoroughly cover his hair while avoiding further mess. The dark dye is visibly smudged on his forehead and temples. The background remains a plain white. The bright, frontal lighting emphasizes the texture of his wet, dyed hair and the stains on his skin. Text overlays appear sequentially: 'PPD' and 'Lead acetate'.
0:12dye running down face
This extreme close-up shot focuses intently on the man's face, now showing more dramatic results of the messy hair dyeing. A thick streak of dark brown hair dye runs down the center of his forehead, across his nose, and towards his upper lip, creating a visually striking and unappealing image. His eyes are wide open, looking towards the camera with a resigned or slightly bewildered expression. His gloved hands are still near his head, adding to the sense of an ongoing, chaotic process. The white background remains consistent, emphasizing the messy elements. Bright, direct lighting highlights the sheen of the wet dye. The text overlay reads: 'which are really bad for your body'.
0:13product shot simpler
A clean, bright product shot features a white cylindrical aerosol can of 'SIMPLER HAIR COLOR' and a matching white comb-brush. The can stands upright in the center of the frame, with the brush leaning diagonally against it. The product's minimalist design, featuring a stylized 'S' logo and clear, black text, is prominently displayed. Both items are placed on a pristine white surface against an equally stark white background, creating a very clean and professional aesthetic. The lighting is soft, even, and slightly diffused, giving the products a glowing appearance and minimizing shadows. The overall color palette is dominated by white with black accents, emphasizing simplicity and modernity. The text overlay states: 'we made a safer option'.
0:15applying safer product
The scene transitions to a close-up shot from a slightly elevated angle, focusing on a man's hands and face as he applies the 'Simpler Hair Color' product. The man, with a dark beard and dark hair, is squeezing the product from the white cylindrical can onto the bristles of the white comb-brush. The product dispenses as a frothy, light brown substance. His hands are visible, carefully holding the can and brush. The background is indistinct, showing a light-colored wall or bathroom tile. The lighting is bright and functional, clearly illuminating the product and the application process. The scene then cuts to a slightly different angle, a medium close-up, showing the man applying the frothy product to his beard. He looks directly at the camera with a neutral, slightly focused expression. The text overlay throughout this scene reads: 'that doesn't have PPD or any other harsh ingredients'.
0:19dispensing product overhead
An overhead close-up shot captures a hand dispensing the 'Simpler Hair Color' product onto the white comb-brush. The hand, with medium-dark skin tone, holds the white can and presses the dispenser, causing a light brown, frothy substance to fill the teeth of the brush. The action is precise and controlled, contrasting with the messy application shown earlier. The background is a warm, light brown wooden surface, possibly a countertop. The lighting is direct and clear, emphasizing the clean application. The text overlay reads: 'Just dispense onto the brush'.
0:21brushing product in
The scene features a medium close-up of a man with bare shoulders, wearing a gray towel draped around his neck. He has short, dark, curly hair and a mustache and goatee, which initially show some gray. He is shown applying the 'Simpler Hair Color' product to his beard and then to his hairline and sideburns using the white comb-brush. His facial expressions are animated; initially, he makes a slightly exaggerated, focused face as he brushes, then a more concentrated look as he applies near his temple. The background consists of a white door with paneling, suggesting a bathroom setting. The lighting is bright and even, highlighting the product application. The text overlay appears twice: 'Brush it in'.
0:25grays gone satisfied look
This medium close-up shot captures the same man as in the previous scene, with the gray now visibly gone from his beard and mustache, which appear uniformly dark. He is still bare-shouldered with a gray towel around his neck, positioned against the white paneled door. He gently touches his chin and beard with his right hand, looking up and to his left with a subtly satisfied and approving expression. The lighting remains bright and clear, emphasizing the natural appearance of his now-dark beard. The overall mood is one of contentment and success. The text overlay proudly announces: 'And your grays are gone!'.
0:27presenter product value
The presenter from earlier returns in a medium shot, standing against the clean white background. He is still in his dark blue suit and white shirt. He holds the white 'Simpler Hair Color' can in his left hand. In his right hand, he holds a stack of four green and white hair dye boxes, representing traditional products. He gestures with the boxes to emphasize his points. His expression is confident and persuasive, engaging directly with the camera. Throughout the scene, various text overlays appear sequentially, highlighting the product's benefits: '1 can gives you as many uses', 'as all 4 of these boxes combined', and then, after the boxes disappear, a green recycling arrow graphic appears, followed by 'and you can use it and re-use it for your hair, beard and touch-ups' with stylized icons of hair and a beard appearing.
0:38presenter guarantee and call to action
The scene continues with the presenter in a medium shot, against a white background. He holds the 'Simpler Hair Color' can in his left hand, while his right hand is free for gestures. He maintains a confident and reassuring demeanor. The lighting is consistent, bright and even. As he speaks, text overlays appear to convey the brand's commitment: 'we're so confident you will love it'. Then, a graphic appears with 'FREE shipping' next to an outline of a box, followed by 'Free returns'. A green 'RECOMMENDED' badge with five stars slides in, and the website 'simplerhaircolor.com' is displayed at the bottom. Finally, the text 'and if you don't like it it's on us' appears, emphasizing the money-back guarantee. In the background, a dark gray banner with the word 'FREE' partially visible can be seen, adding subtle depth.
0:48product on ferns call to action
The final scene presents a close-up shot of a black product box with the word 'SIMPLER' in white capital letters prominently displayed on its front. A hand, with light skin tone, is seen holding the box against a lush, vibrant green background of ferns. The ferns are slightly out of focus, creating a natural, organic backdrop that contrasts with the clean lines of the product box. The lighting is soft and diffused, highlighting the texture of the ferns and the product. The dominant colors are the deep green of the foliage and the stark black and white of the product packaging, creating an elegant and natural aesthetic. The text overlay reads: 'Order yours!'.
