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Problem SetupText OverlayFemale PresentWide ShotStatic FrameDolly ForwardPanning RightB-RollAgitationTalking HeadClose-UpMedium ShotHandheld CameraReaction ShotBrand Mention SpokenSolution RevealProduct DemoProduct In HandPackaging VisibleMedium Close-UpHappyConfidentValue PropositionOffer HighlightOn-Brand Color PaletteUnboxingHow-ToBenefit-FirstCall To Action

Transcript

0:00She doesn't know it yet, but this is the last time she'll buy makeup at the store.

0:04I used to waste so much money and time buying makeup.

0:08Driving to the store, not being able to find what I needed,

0:10getting something that's close enough, and then having to drive back and return it.

0:15That is until I found IPSY.

0:16Now I get up to $70 worth of beauty

0:20for just $14 plus shipping per month.

0:22And even better, right now, it's only $9 plus shipping for your first month.

0:27I get makeup, skincare and more beauty essentials that are matched to me, my features, my beauty goals, what I currently use, and my favorite brands.

0:35So far, they haven't missed.

0:37And I even found some new holy grails.

0:39So why waste your time and sanity when IPSY can send you curated beauty for wayyy less?

0:44Interested? Take the Beauty Quiz to find your perfect matches today.

Text on Screen

0:00she doesn't know it yet but this is the last time she'll buy makeup at the store.

0:04I used to waste

0:05so much money

0:06and time buying makeup.

0:08Driving to the store,

0:09not being able

0:10to find what I needed,

0:11getting something

0:12that's close enough,

0:13and then having to drive back

0:14and return it.

0:15That is until I found IPSY.

0:17Now I get up to $70

0:18worth of beauty

0:20for just $14

0:21+ shipping per month.

0:22And even better, right now

0:24it's only $9

0:26for your first month.

0:28I get makeup, skincare

0:29and more beauty essentials

0:30that are matched to me,

0:31my features, my beauty

0:32goals, what I currently use,

0:34and my favorite brands.

0:35So far they haven't missed.

0:37and I even found some new

0:38holy grails.

0:39So why waste your time

0:40and sanity

0:41when IPSY can send you curated beauty

0:43for wayyy less?

0:44Interested?

0:45Take the Beauty Quiz to find

0:47your perfect matches today.

Scenes (5)

0:00store observation and aisle pan

The scene opens with a low-angle shot, looking down at a textured dark gray floor, subtly moving forward, revealing the base of a shopping cart or basket on the right. The lighting is bright, artificial overhead store lighting. Overlaid text reads, "she doesn't know it yet but this is the last time she'll buy makeup at the store." This transitions to a medium shot of a young East Asian woman with long dark hair, wearing a grey knitted sweater, her gaze wandering intently off-camera, as if searching or observing in a store setting. Her expression is thoughtful, slightly expectant. The background shows blurred store aisles with fluorescent lighting and overhead pipes. This is followed by a quick pan across brightly lit store shelves densely packed with various beauty products in colorful packaging. The overall mood conveys initial observation and perhaps a hint of the upcoming problem.

0:04store shopping frustration

This scene is a rapid montage depicting the frustration of in-store makeup shopping. It begins with a medium shot of the young woman speaking directly to the camera, but looking slightly off-center, with a dramatic, wide-eyed expression of surprise or exasperation, against a backdrop of colorful store advertising and shelves. Text overlay appears, evolving from "I used to waste" to "so much money" and "and time buying makeup." This is intercut with a low-angle shot of her feet walking along a patterned gray floor next to brightly lit shelves, then a close-up of shelves overflowing with makeup products like foundation, mascara, and lipsticks (brands like Revlon are visible). Her expressions shift from annoyed glances to rolling her eyes and pursing her lips, conveying increasing dissatisfaction. The sequence includes a medium shot of her looking off-camera with a pained expression, another shot of her looking directly at the camera with wide, frustrated eyes, and a shot of her rolling her eyes in exasperation. The camera also shows quick glimpses of generic store aisles with other shoppers and blurred product displays. The lighting remains bright, artificial store lighting.

0:15ipsy product showcase

The scene transitions dramatically to a bright, clean setting with a light blue background. The woman, now appearing much happier and relieved, is shown in a medium close-up, pulling various beauty products from a small, quilted metallic silver bag. She smiles brightly at the camera, showcasing each item. The camera then moves into extreme close-ups of the individual products: a pink "girlactik" foundation tube being squeezed to reveal the product, a lavender "ACE BEAUTE" primer tube also being squeezed to show the white creamy product, a pastel pink "Sugar Silk Beauty" eyeshadow palette being opened and revealed, and a lavender "FIRST AID BEAUTY" lotion tube demonstrating product dispensing. Text overlays emphasize the value: "That is until I found IPSY.", "Now I get up to $70", "worth of beauty", "for just $14 + shipping per month.", and "it's only $9 for your first month." The lighting is soft, even, and flattering, creating a positive and inviting atmosphere.

0:27makeup application demo

This scene focuses on the practical application of the IPSY products. It begins with a medium close-up of the woman smiling, showing eyeshadow swatches on the back of her left hand (bronze, gold, purple shades) while holding the eyeshadow palette. Text overlays like "I get makeup, skincare and more beauty essentials that are matched to me, my features, my beauty goals, what I currently use, and my favorite brands. So far they haven't missed." guide the viewer. The camera then moves into a series of close-ups, showing her expertly applying light purple eyeshadow to her eyelids with her finger, then blending. Her expression is focused and satisfied, culminating in a close-up of her face with her eyes closed, showcasing the applied purple eyeshadow, and a subtle, confident smile. The background remains a soft, light blue, maintaining a clean and professional aesthetic.

0:36final product and call to action

The final segment continues the product demonstration, featuring close-ups of her opening a "MILK MAKEUP KUSH MASCARA" tube, pulling out the brush, and applying it to her eyelashes with precision. Her eyes are open and bright, revealing a soft, satisfied smile. Text overlay, "and I even found some new holy grails. So why waste your time and sanity when IPSY can send you curated beauty for wayyy less?", reinforces the product benefits. This is followed by her holding an "E.L.F. Pout Clout Lip Plumping Pen" in its packaging, then rotating it to show the product itself, before finally applying the rosy-pink lipstick to her lips. She finishes with a confident, slightly playful smile, looking directly at the camera and then off to the side. A final call to action text appears: "Interested? Take the Beauty Quiz to find your perfect matches today." The light blue background and soft, even lighting persist throughout, creating a polished and inviting conclusion.

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