0:00product introduction and application The scene opens with a medium close-up of a light-skinned male with short, curly brown hair and black-rimmed glasses, holding a small yellow dropper bottle of 'Earth Harbor Treasure' product towards the camera. His left hand, with red painted fingernails, is prominently in the foreground, holding the bottle directly in front of his face, slightly obscuring his mouth. The background is a warm, soft pink wall with a teal-tiled lower section, and blurry orange shelves with white objects are visible. Soft, even lighting illuminates the scene. As the scene progresses, the camera slightly zooms in, and the man begins to apply the product, squeezing a small amount onto his right cheek. The product is a thick, white liquid. The text overlay reads: 'Do you love discovering new beauty products and scoring a good deal as much as I do?'. A purple and blue circular graphic with '$5 OFF your first month' is permanently displayed in the top left corner. The man maintains a positive, engaging expression throughout.
0:03introducing ipsy and reveal The scene cuts to a medium close-up of the same male, now speaking directly to the camera with a bright, welcoming smile. His head is centered in the frame, and he makes direct eye contact. The background remains the same pink wall and teal tiles. He nods enthusiastically as he speaks. The lighting is soft and even. The text overlay changes to 'Save time and money with IPSY'. The '$5 OFF your first month' graphic remains in the top left. His hands then enter the frame, opening a small, light blue, quilted cosmetic bag, revealing various smaller beauty products inside. The focus shifts to his hands and the bag as he opens it.
0:07product demonstration montage 1 This scene is a quick montage of three close-up shots demonstrating different products. First, the male holds up a small, rectangular box with vibrant purple and green patterns, labeled 'RETROUVE RESET + RITUAL CLAY MASK'. Then, he holds up a bright pink tube of 'dalish lip balm' horizontally. Finally, the camera focuses tightly on the pink lip balm tube as he squeezes out a small amount of a magenta-colored product, revealing a rollerball applicator. His red-painted fingernails are prominent in the foreground. The background remains blurry with pink and teal colors. The text overlay 'Save time and money with IPSY' and the '$5 OFF your first month' graphic persist throughout.
0:11product demonstration montage 2 The scene transitions to the male holding up a light blue tube of 'TULA Skincare' cleanser. He then opens the tube and squeezes a long, clear stream of product into the palm of his other hand, which is held open below. The camera zooms in to show the product collecting in his hand. Following this, he holds up a lavender spray bottle with a colorful, psychedelic floral pattern, labeled 'amika: rising star volumizing finishing spray'. He looks directly at the camera with an excited expression while presenting these items. The background maintains the pink wall and teal tiles. The text overlay now reads: 'Up to $70 worth of beauty for $14 per month + shipping'. The '$5 OFF your first month' graphic remains in the top left.
0:19mascara application demonstration The scene shifts to a close-up of the male, first holding a mascara tube labeled with a black and white striped pattern, opening it to reveal the brush. Then, the camera focuses tightly on his left eye as he applies mascara to his lower eyelashes. His red-painted fingernail is visible near his cheek. The background is a blurry pink wall. The text overlay now states: 'First month is only $9 + shipping'. The '$5 OFF your first month' graphic remains in the top left. He maintains a focused expression during the application.
0:22talking head explaining value The scene returns to a medium close-up of the male speaking directly to the camera. He gestures with his hands, moving his right hand with red fingernails to emphasize points as he talks about discovering viral products. His expression is articulate and earnest, conveying genuine excitement. The background is the familiar pink wall and teal tiles. The lighting is soft and even. The '$5 OFF your first month' graphic is still present in the top left. No specific text overlay is active in this segment, but the previous one 'First month is only $9 + shipping' might still be implied or recently faded.
0:26product demonstration montage 3 This segment consists of two quick close-up demonstrations. First, the male holds up a small, frosted pink bottle of 'evereden DARLING fragrance mist' with a light pink sphere-shaped cap. Then, he holds a lavender-colored tube of 'FIRST AID BEAUTY KP Smoothing + Brightening Body Lotion'. He opens this tube and squeezes out a thick, white stream of lotion, letting it fall vertically downwards. His red-painted fingernails are prominent in the foreground. The background remains blurry with pink and teal elements. The '$5 OFF your first month' graphic is still visible in the top left.
0:31lotion application and benefits The scene first shows a tight close-up of lotion being smoothed onto the back of a light-skinned hand, with red-painted fingernails belonging to the male, demonstrating the product's texture. The camera then cuts back to a medium close-up of the male speaking directly to the camera with a confident and happy expression. He gestures with his hands to emphasize his points. The background is the pink wall and teal tiles. The text overlay reads: 'Stay consistent, save money, save time'. The '$5 OFF your first month' graphic remains in the top left corner.
0:36call to action and outro The scene quickly cuts to the male holding the lavender 'amika' spray bottle, pointing to it with his red-painted finger, then transitions back to him speaking directly to the camera, concluding his message. His expression is friendly and encouraging. The background is the pink wall and teal tiles. He then holds up the light blue quilted cosmetic bag, bringing it close to his face with a playful smile. The text overlay now says: '$5 off your first month <3'. The '$5 OFF your first month' graphic persists in the top left corner. The lighting is soft and consistent.
