0:00woman applying mascara phone recording A young adult Asian woman with long dark hair and bangs is seen from the chest up, applying mascara to her upper right eyelashes. She looks confidently towards the camera. To the left of her, a black smartphone, mounted on a small tripod, is recording her, showing her reflection in its screen. The phone screen displays a recording interface with a red timer '00:00:10' and a red record button. The background is a softly lit indoor setting with a patterned floral curtain on the left and a window frame visible on the right. The lighting is soft and even, highlighting her face. Two purple text overlays are present: 'Get $10 off your first bag' at the top, and 'In 2026,' below the phone screen, indicating speech. The dominant colors are warm and inviting, with purples from the text overlays and the warm tones of the interior.
0:03woman applying lip product bathroom The scene transitions to a medium close-up of the same young adult Asian woman, now in a bathroom with pink tiled walls. She is wrapped in a light pink towel, covering her bare shoulders. She is applying a light pink lip product to her lips, looking into the mirror, which is implied by her gaze slightly to the right. Her expression is focused and pleasant, with a slight smile. The lighting is soft and bright, highlighting her face and the product. On the left side of the frame, a built-in pink tiled shelf with various beauty products is visible, slightly out of focus. A purple text overlay, 'I'm going all in on my beauty routine and sticking to my budget.', is displayed at the bottom of the screen. The dominant colors are various shades of pink, contributing to a soft and feminine aesthetic.
0:05opening drawer with products An overhead shot focuses on a hand opening a dark, antique-looking drawer with an ornate handle. The drawer interior is lined with a leopard-print fabric, and it's densely packed with various beauty and skincare products in different shapes, sizes, and colors (pinks, clear bottles, brushes, compacts). The hand, with manicured white-tipped nails, is seen pulling out and then placing back a small white sponge or cosmetic puff. The camera subtly zooms in and out to reveal more of the products as the hand interacts with them, simulating a discovery process. The lighting is soft and even, highlighting the textures and colors of the products. A purple text overlay, 'There are a lot of products I want to try out, but I just don't have that kind of money to be spending hundreds, if not thousands, on stuff that I'm not sure I'm even going to like.', is displayed at the bottom. The overall impression is one of abundance and variety within a personal collection.
0:11vanity products mirror reflection A medium close-up shot captures an array of beauty and skincare products arranged on a polished surface, likely a vanity, in front of a mirror. The products are varied, including bottles, tubes, and compacts in shades of pink, purple, and gold, some with visible branding like 'amika' and 'e.l.f.'. The mirror reflects more products and a blurred background, suggesting a soft, feminine room. The lighting is gentle and diffused, creating subtle highlights on the product packaging. The overall color palette is pastel and warm, dominated by pinks and purples. A purple text overlay 'And I know I'm not the only one. That's why IPSY is so perfect.' appears at the bottom of the screen. The scene conveys an aesthetic of curated beauty items.
0:14packing ipsy glam bag This sequence begins with a medium shot of the young adult Asian woman's midsection, focusing on her hands zipping up a silver quilted makeup pouch, with her wearing blue jeans and a white top. The camera then cuts to a close-up of her hands holding a small purple rollerball perfume bottle, placing it into the open silver pouch. Another cut follows, showing her hands placing a pink mascara tube into the same pouch. The background is indistinct, emphasizing the products and the action of packing. The lighting is bright and even. The action demonstrates the contents being placed into the bag. A purple text overlay, 'Every month you get a Glam Bag filled with products picked out just for you.', appears at the bottom. The color palette is bright with the silver pouch, colorful products, and the woman's casual attire.
0:18ipsy glam bag flatlay An overhead flat lay shot displays a silver quilted makeup pouch, now zipped and full, centered on a bed with white and gray striped sheets. It is surrounded by a diverse array of beauty and skincare products, including tubes, bottles, and compacts in various pastel and vibrant colors. Some visible brands include 'TULA,' 'ELEMIS,' 'e.l.f.,' and 'SAIE.' The products are artfully arranged around the pouch, showcasing the variety one might receive. The lighting is soft and natural, emphasizing the product details and textures. A purple text overlay, 'You can get $10 off your first bag, making it only $4 + shipping for up to $70 worth of beauty.', is displayed at the bottom of the screen. The scene highlights the product offering in a clean, organized manner.
0:21woman beauty routine mirror reflection The final scene is a montage of mirror reflections of the young adult Asian woman in a pink tiled bathroom. She is actively engaging with various beauty products: she reaches for a product on a shelf, applies a liquid foundation or concealer with a wand, holds and shakes a small purple bottle, applies lip gloss, and then picks up a pink perfume bottle, sprays it, and finally smiles while adjusting her hair. Her expressions range from focused to happy and confident. The mirror creates a multi-layered effect, showing the woman, the products on the shelf, and her reflection. The pink tiled walls and pink-hued products maintain a consistent aesthetic. The lighting is bright and clean, illuminating the space. Purple text overlays are present: 'You can get $10 off your first bag, making it only $4 + shipping for up to $70 worth of beauty.', then 'There's really no excuse to not try.', and finally 'Take the Beauty Quiz to get started today.'. The quick cuts emphasize the ease and variety of her beauty routine.
