0:00hand applying pink liquid product
The scene features a close-up, high-angle shot of a person's left hand, tanned with short, light pink manicured nails, as it receives a dollop of light pink, glossy liquid from a white pump dispenser bottle with a light blue base. The liquid is dispensed onto the back of the hand, near the wrist, and then gently spread by a finger from the right hand, which also has light pink manicured nails and is adorned with a delicate gold ring on the index finger. The background is a soft, textured white fabric, possibly a blanket or towel, providing a clean and subtle setting. The lighting is bright and even, highlighting the sheen of the product and the smooth texture of the skin. A black text overlay reads: 'I finally un-canceled my IPSY subscription...'. The overall color palette is soft and clean, with pink, white, and light blue dominating.
0:01hand applying glittery product
This is a close-up, high-angle shot focusing on the back of a person's left hand, with a small patch of shimmering, pale greenish-silver glitter applied near the wrist. A finger from the right hand, with a light pink manicured nail and a delicate gold chain bracelet, gently dabs or spreads the glitter. The background remains the soft, textured white fabric, consistent with the previous scene. Bright, diffused lighting illuminates the scene, making the glitter sparkle and emphasizing the skin texture. There is a gold butterfly charm on the bracelet. The color palette includes the metallic green-silver glitter, the warm tan of the skin, and the soft white background. A black text overlay reads: 'Here's why.'
0:02hand applying beige liquid product
A close-up, high-angle shot shows a person's left hand, with short, light pink manicured nails, on the same soft white textured background. A small dollop of light beige, creamy liquid is being squeezed from a slender, light purple tube with a white cap, onto the back of the hand. The right hand, also with light pink manicured nails, holds the tube steady. The lighting is bright and even, highlighting the product's texture. The color palette features the pastel purple of the tube, the beige product, the warm skin tone, and the white background.
0:03woman holding makeup compact smiling
A medium close-up shot of a young adult woman, framed from the chest up, smiling warmly. She holds a circular orange and pink makeup compact with a starburst design, facing towards the camera. Her head is tilted slightly to the right, and her dark hair is long and falls over her shoulders. She wears a plain white long-sleeved top. The background is a stark, clean white wall, indicating a studio-like setting. The lighting is soft and frontal, illuminating her face and the product without harsh shadows. Her makeup is natural, with subtle blush and glossy lips. A black text overlay reads: 'After a while without IPSY,'. The dominant colors are the vibrant orange and pink of the compact against the white of her top and the background, with her natural skin tone and dark hair providing contrast.
0:04woman applying blush to face
This sequence transitions from a medium close-up to a close-up, detailing the application of blush. Initially, the woman, framed from the chest up, dips a vibrant pink and black makeup brush into the orange and pink compact. Her gaze is focused downwards, and her expression is one of concentration. The camera then cuts to a closer shot, focusing on her face as she applies the blush to her left cheek. She smiles subtly, her eyes bright. The brush has soft, pink bristles that blend the product onto her cheekbone. The background remains a simple white wall. Soft, frontal lighting accentuates the contours of her face and the product application. A black text overlay reads: 'I realized I was spending so much more money on products that weren't right for me.' The color palette includes the rosy blush, the pink and black of the brush, and the vibrant compact, set against her warm skin tone and the white background.
0:07hand holding elf skin product
A medium close-up, high-angle shot shows a person's hand holding a cylindrical light blue bottle with a white pump dispenser cap. The bottle has a pearlescent sheen, and its label, 'HOLY HYDRATION+ THIRST BURST DROPS, DEWY + BRIGHTENING 1% hydrating hibiscus complex + 5% niacinamide, e.l.f. SKIN', is clearly visible. The background is the familiar soft white textured fabric. The lighting is bright and even, emphasizing the product's details and the subtle shimmer of the bottle. The overall color palette is cool, with the prominent light blue of the bottle contrasting with the warm skin tone and white background.
0:07hand applying pink elf skin liquid
This scene is a close-up, high-angle shot depicting the application of a pink liquid. A person's right hand pumps a dollop of light pink, glossy liquid from the previously shown e.l.f. SKIN bottle onto the back of their left hand. The liquid forms a distinct round drop before the finger from the right hand gently spreads it across the skin, leaving a subtle, hydrated sheen. The background is the consistent soft white textured fabric. Bright, even lighting highlights the product's texture and the smooth skin. A black text overlay reads: 'Truly nothing compares to getting a cute,'. The color palette is dominated by the soft pink product, the warm skin tone, and the cool light blue of the bottle, against the white background.
0:10woman holding small purple tube
A medium close-up shot shows the young adult woman smiling broadly, framed from the chest up against a plain white background. She holds a small, slender, pastel purple squeeze tube, similar to the Benefit product seen earlier, positioned near her chin with her right hand. Her dark hair flows down her shoulders, and she is wearing a white long-sleeved top. The lighting is soft and frontal, illuminating her face and the product. Her makeup is natural, with a healthy glow and glossy pink lips. A black text overlay partially visible at the bottom reads: 'limited-edition makeup bag filled with'. The main colors are the vibrant purple of the tube, her warm skin tone, and the white background.
0:11woman applying product to cheek
A close-up shot focuses on the woman's face as she gently applies a product to her left cheekbone with the fingertips of her right hand. Her eyes are lowered, suggesting concentration, but a subtle, soft smile plays on her lips. Her dark hair is pulled back slightly, revealing her face. The skin on her cheek has a subtle sheen from the applied product. The background is the clean white wall. Soft, diffused lighting highlights the texture of her skin and the gentle motion of her hand. The color palette is dominated by her warm skin tone, soft pink lips, and the white background. The text overlay from the previous scene continues: 'limited-edition makeup bag filled with personalized beauty picks for just $14/month + shipping.'
0:12hand holding purple makeup bag
A medium close-up, high-angle shot features a person's hand holding a small, flat makeup bag. The bag is a deep magenta or purple color, adorned with a repeating pattern of stylized light purple snakes and golden-orange eye motifs. The zipper is gold-toned. The bag rests on a shiny, iridescent pink bubble mailer or pouch. The background is the soft white textured fabric. The lighting is bright and clear, showcasing the bag's intricate design and vibrant colors. The color palette is rich with deep purples, golden yellows, and iridescent pinks, contrasting with the soft white. The text overlay from the previous scene continues: 'personalized beauty picks for just $14/month + shipping.'
0:13woman contemplative smile
A medium close-up shot of the young adult woman, framed from the chest up, with a soft, content smile. She gently touches her neck with her right hand, her eyes looking slightly to the side, conveying a sense of satisfaction or pleasant thought. Her dark hair is neatly parted and falls over her shoulders. She is wearing the same white long-sleeved top. The background is a plain white wall. Soft, diffused lighting casts a gentle glow on her face, highlighting her healthy skin and subtle makeup. The text overlay from previous scenes is still present: 'personalized beauty picks for just $14/month + shipping.' The dominant colors are her warm skin tone, dark hair, and the crisp white background.
0:14hands opening eyeshadow palette
A medium close-up, high-angle shot shows a person's hands gently opening a rectangular pink eyeshadow palette. The palette's cover features a busy floral pattern in various pastel shades of pink, blue, yellow, and green. As the palette is opened, a mirror and multiple square pans of eyeshadow in different colors and finishes (mattes, shimmers) become visible. The background is a stark white surface. Bright, even lighting illuminates the intricate details of the palette and the clean action of opening it. The color palette is vibrant and diverse, with the pastel floral print and the array of eyeshadow shades against the minimalist white background.
0:15woman examining eyeshadow palette
This scene is a medium close-up of the woman, framed from the chest up, now focused on the open pink eyeshadow palette in her hands. Her head is tilted down slightly as she examines the shades, then she looks up briefly, pointing to a specific glittery gold shade in the palette with her right index finger. Her expression is attentive and curious. Her dark hair falls around her shoulders, and she wears a white long-sleeved top. The background is a plain white wall. Soft, diffused lighting illuminates her face and the palette, highlighting the vibrant colors of the eyeshadows. The text overlay continues: 'personalized beauty picks for just $14/month + shipping.' The dominant colors are the diverse eyeshadow shades, the pink of the palette, her warm skin tone, and the white background.
0:17woman applying eyeshadow to eye
This sequence begins with a close-up shot of the woman's face as she applies a shimmery gold eyeshadow to her right eyelid with the tip of her right index finger. Her eyes are closed in concentration, and her expression is soft. The camera then cuts to a slightly wider medium close-up, where she looks up with her eyes closed, showcasing the applied glittery gold eyeshadow on her lids, which shimmer beautifully under the soft lighting. Her dark hair is visible, framing her face. The background is a plain white wall. Soft, bright frontal lighting creates highlights on her eyelids and gives her skin a healthy glow. A black text overlay reads: 'I love being able to try out viral products from the biggest names in beauty.' The color palette highlights the golden shimmer of the eyeshadow against her warm skin tone, with subtle pink blush and glossy lips.
0:20hand holding dew of the gods product
A medium close-up, high-angle shot focuses on a person's hand holding a square, translucent cobalt blue bottle with a white pump dispenser cap. The bottle's label, 'dew of the gods® H-DEW-O HEAVEN WATER + BLUE SPIRULINA DAILY GEL MOISTURIZER', is clearly legible in white text. The background is the soft white textured fabric. Bright, even lighting illuminates the bottle, showcasing its vibrant color and the details of the label. A black text overlay reads: 'Plus, discover new brands that are on the verge of blowing up.' The dominant colors are the deep cobalt blue of the bottle, contrasting with the warm skin tone and the white background.
0:21hand applying clear gel product
This extended scene is a close-up, high-angle shot detailing the application of a clear gel product. A person's right hand pumps a dollop of transparent, viscous gel from the blue 'dew of the gods' bottle onto the back of their left hand. The gel forms a clear, glistening drop. A finger from the right hand then gently spreads the gel across the skin, moving it in various directions to ensure full coverage. The skin appears hydrated and slightly reflective as the gel is blended in. The background remains the consistent soft white textured fabric. Bright, even lighting highlights the gel's texture and sheen on the skin. A black text overlay reads: 'Take the Beauty Quiz today and get a FREE GIFT when you rejoin IPSY.' The color palette features the clear gel, the deep blue bottle, the warm skin tone, and the white background.
0:25hands opening eye mask package
A medium close-up, high-angle shot shows a person's hands opening a black and purple rectangular box labeled 'BLAQ Kakadu Plumpers'. The box indicates '2 EYE MASKS' inside. The hands carefully pull out a clear plastic tray containing two vibrant, bi-colored eye masks, one orange and purple, the other purple and orange, shaped like crescent moons. The background is the soft white textured fabric. Bright, even lighting illuminates the product and packaging details. The black of the box, the vibrant purple and orange of the eye masks, and the clear plastic stand out against the white background. The text overlay from previous scenes continues: 'Take the Beauty Quiz today and get a FREE GIFT when you rejoin IPSY.'
0:26ipsy box text close up
A close-up shot focuses on the top edge of a vibrant pink cardboard box. Clearly visible are white text labels: 'GLAMBAG', 'BOXYCHARM', 'ICONBOX', and 'refreshments', stacked vertically. The background is blurred, suggesting a shallow depth of field, but appears to be a dark, neutral surface. The lighting is soft and even, making the text sharp and legible against the bright pink. A black text overlay reads: 'Trust me, you're going to love it.' The dominant color is the striking hot pink of the box, with the white text creating a clean contrast.
0:27open ipsy box with products
A high-angle, wide shot reveals the full interior of an open, vibrant hot pink IPSY box, filled with various beauty products. The box is overflowing with different items, including eyeshadow palettes (one pink, one brown), a blue square bottle, a pink mascara tube, and other unidentifiable makeup and skincare products. The inside of the box has a reflective, possibly iridescent, lining. The background is blurred, maintaining focus on the contents of the box. Bright, soft lighting illuminates the diverse array of products, highlighting their colors and packaging. A white text overlay at the top reads 'IPSY', and a black text overlay below it says: 'Trust me, you're going to love it.' The scene is a rich display of various product shapes and colors, all contained within the distinctive hot pink IPSY box.
