0:00full body artist in studio
A full-body shot captures a man standing centrally in a rustic, industrial-chic room. The background features a brick wall with two arched windows on either side, offering a glimpse of lush green foliage outside. The floor is made of large, irregularly shaped stone tiles in shades of brown and grey. Above, two industrial-style pendant lamps with exposed bulbs hang from the concrete ceiling, providing warm, downward-pointing light. A white ceramic pot is visible on the left side of the frame, near the wall. Initially, a white square graphic with 'CASETiFY ARTISTS' and 'hue.' in black text is overlaid above the man's head. This graphic then transitions to a black rectangle with white 'CASETiFY' text. The overall lighting is warm, with soft shadows. The atmosphere is calm and focused on the artist.
0:05artist on phone call
This scene continues from the previous one, maintaining the same wide shot and static camera. The Asian male, still dressed in his denim shirt and shorts, is now seen bringing a dark-colored smartphone to his right ear as if taking a call. His expression remains neutral, and his body posture is slightly shifted, with his right arm raised to hold the phone. The background elements – the brick wall, arched windows, stone floor, and overhead lighting – are identical to the previous shot. The black 'CASETiFY' text graphic remains overlaid above his head. The lighting continues to be warm and consistent, creating a relaxed and natural ambience.
0:06artist holding blank canvas
A medium close-up shot focuses on the artist, showing him from the chest up, against the same rustic brick wall background. He is wearing a light-colored long-sleeved shirt with abstract cat prints and light-wash denim jeans. He holds a square, white-primed canvas with both hands, positioned in the center of the frame. The canvas is initially facing outwards, displaying its blank surface. He then smoothly rotates the canvas vertically to reveal its plain, unpainted backside. The lighting is soft and even, highlighting the textures of his clothing and the canvas. A small black rectangle with 'CASETiFY ARTISTS' in white text is positioned at the top of the frame, partially obscuring his forehead. The overall mood is anticipatory.
0:07hand painting a dog artwork
This extreme close-up shot focuses on the detailed process of painting. The camera is positioned slightly above and to the right, looking down at a canvas that is being worked on. A hand, presumably the artist's, holds a thin-bristled paintbrush with a yellow handle. The brush is actively applying dark grey paint onto the white surface of the canvas. Initially, only abstract shapes and brushstrokes are visible as the hand moves. As the painting progresses, the distinct outline and form of a pug dog, wearing a weightlifting singlet with 'I ♥ PAIN' written on it and holding a barbell, begin to emerge. The background is softly blurred, showing hints of the rustic brick wall. The lighting is focused and warm, illuminating the painting surface. The 'CASETiFY ARTISTS' black text box is still present in the top left corner, out of the direct painting area. The scene emphasizes artistic creation.
0:10artist presenting finished artwork
A wide shot returns to the artist, now standing in the same rustic room, centrally framed. He has changed his attire to a light-colored, long-sleeved crew-neck shirt with abstract cat prints and light-wash denim cargo shorts that reach his knees. He holds up the finished square canvas, featuring the black-and-white illustration of a pug dog weightlifting, showcasing it directly to the camera. An artist's easel, a dark wooden structure, is visible on the left side of the frame behind him. The background continues to feature the brick wall and arched windows. The flooring is the same distinctive stone tile pattern. The overhead lighting casts soft, warm illumination. The black 'CASETiFY ARTISTS' text graphic is still overlaid at the top of the screen. The mood is one of accomplishment and presentation.
0:12hands holding iphone with pug case
This close-up shot focuses on a pair of hands, presumably the artist's, holding a dark-colored iPhone (likely an iPhone 15 Pro Max due to the camera array). The phone is encased in a black protective case that features the same black-and-white pug weightlifting artwork displayed prominently on the back. The hands are positioned to clearly show the phone case and its design. The background is softly blurred, suggesting an indoor setting with warm, ambient lighting. The 'CASETiFY ARTISTS' graphic is still overlaid in the upper left of the frame. The focus is entirely on the product and its design.
0:13rotating iphone case display
A medium close-up shot displays a dark-colored iPhone, encased in a black protective case featuring the detailed pug weightlifting artwork, resting on a dark, reflective surface. The phone is initially positioned upright, with the camera module facing away from the viewer. The camera then smoothly rotates around the phone, showcasing the design of the case from multiple angles, emphasizing the three distinct camera lenses on the phone's back. The background is softly blurred, with warm, muted orange and purple tones suggesting ambient lighting from off-screen sources, creating a gentle glow. The 'CASETiFY ARTISTS' graphic remains anchored at the top of the frame. The rotation highlights the phone's aesthetics and the case's quality.
0:17artwork on easel
This close-up shot frames the finished pug weightlifting artwork, which is now displayed on a dark wooden easel. The artwork, a square canvas with a black background, vividly features the white illustration of a pug dog in a singlet lifting a barbell. The easel is positioned against the familiar rustic brick wall with arched windows visible in the background, though softly blurred. The lighting is consistent with the previous indoor scenes, offering warm illumination that highlights the contrast of the artwork. The 'CASETiFY ARTISTS' text graphic is still present at the top left of the frame. The scene is a direct homage to the artwork itself.
0:18iphone with pug case static then push in
A medium close-up shot of the dark-colored iPhone, fitted with the black pug weightlifting case, sitting upright on a dark, reflective surface. The phone's camera module is visible on the upper left, and the pug artwork is centrally displayed on the case. Initially, the camera is static, holding the shot of the phone. Then, a slow, deliberate push-in camera movement occurs, gradually zooming closer to the phone case and the pug illustration, enhancing the detail of the artwork. The background remains softly blurred, showing warm, ambient light and subtle reddish-orange hues. The 'CASETiFY ARTISTS' graphic persists at the top left of the screen. The scene highlights the intricacy of the case design.
0:21iphone with pug dumbbells and real dog
This shot presents a creative composition. The iPhone, still in its black pug weightlifting case, is centrally placed on a wooden surface. On either side of the phone, two dark-colored dumbbells are positioned, mimicking the barbell being lifted by the pug on the phone case. In the soft-focus background, a real pug dog, dark-furred and with a slightly worried or curious expression, is visible, looking towards the phone. The lighting is warm and diffused, creating a slightly dramatic atmosphere with depth of field. The 'CASETiFY ARTISTS' graphic is still in the upper left corner. The scene cleverly connects the artwork to reality.
0:22brand outro graphic
The final scene is a static graphic featuring a split screen. The upper half of the screen is a solid, soft pastel pink color, while the lower half is a solid, vibrant royal blue. A small, white rectangular graphic with a thin black outline, containing the black text 'CASETiFY ARTISTS' and two small red dots above the 'i's, is positioned centrally where the pink and blue colors meet. The graphic is clean, minimalist, and uses contrasting yet complementary colors to create a strong brand identity. There are no other elements or actions in this scene, serving as a clear brand sign-off.
