0:00man applying beard dye smiling
The scene opens with a close-up shot of a Black man in his late 30s to early 40s, actively applying a light brown, foamy substance to his beard using a small, white comb-like applicator. He is smiling broadly, showing his white teeth, and looking slightly upwards and to the right of the camera, conveying a positive and satisfied emotion. The camera is positioned at eye level, capturing his head and shoulders. He wears a dark navy blue or black t-shirt. The background is a plain, light beige wall, well-lit with soft, even lighting, creating minimal shadows. The overall color palette is neutral with the warmth of his skin and the light brown dye contrasting with his dark shirt and beard. An overlay text 'IF YOU HATE THE MESS YOU'LL LOVE THIS' is visible at the top center of the frame.
0:02hands opening product box
This is an overhead shot, looking down at two hands opening a sleek, minimalist black box with a white 'S' logo. The hands are adorned with multiple silver rings on different fingers and several beaded bracelets on the left wrist. The background is a stark, clean white surface, providing high contrast to the black box and the hands. The lighting is bright and even, casting soft shadows beneath the hands. The hands carefully lift the lid of the box, revealing the interior. A text overlay at the bottom reads: 'We made something simpler.'
0:03blurred product transition
The scene features an extreme close-up of a white product bottle with a white and black label, standing upright against a blurry, light grey background. The image is intentionally blurred and slightly desaturated, creating a motion or transition effect, almost like a quick 'whoosh' or 'reveal'. The outlines of the bottle and its text 'SIMPLER' are barely discernible, hinting at the product to be fully revealed next. The blur effect is radial or directional, suggesting movement towards the camera. A small disclaimer text is visible at the very bottom of the screen in white, against a gray background.
0:04man holding product bottle
A medium close-up shot features a Black man in his late 30s to early 40s, similar to the first scene's subject, holding up a white 'SIMPLER HAIR COLOR' bottle towards the camera. The bottle is prominently displayed in the foreground, sharp and in focus, with the man's smiling face visible but slightly out of focus behind it. He is wearing a dark shirt. The background is a light beige wall with a hint of a white doorframe on the left. The lighting is soft and even. A text overlay at the bottom reads 'that gives you natural-looking results', with a smaller disclaimer text below it, as in the previous scene. The man's expression is pleasant and confident, suggesting approval of the product.
0:05dye dispensed onto comb
An extreme close-up shot focuses on a hand dispensing a thick, light brown, creamy substance from a black and white bottle onto the teeth of a white comb-like applicator. The applicator has fine, dense teeth on one side and a smoother, wider surface on the other. The background is a dark, mottled grey countertop, possibly granite or a similar material, providing a neutral and practical setting. The lighting is overhead, creating slight highlights on the cream and the plastic of the comb. Two text overlays are visible: 'NO MIXING' followed by 'NO MESS' and 'NO STRESS' appearing sequentially, emphasizing the product's ease of use.
0:07man applying dye to hair
A medium close-up shows the top of a Black man's head and his face as he applies the light brown, creamy dye to his dark, curly hair using the white comb applicator. His forehead is visibly wrinkled as he concentrates on the application. The camera angle is slightly from above, looking down towards his face. The background is a plain, light beige wall, and a white doorframe is partially visible. The lighting is soft and even. A text overlay at the bottom reads: 'Simply brush it through,'. The man's expression is focused and determined.
0:08man applying dye to beard upwards gaze
The shot is a close-up of a Black man's face and upper chest, seen from a slightly lower angle as he applies the light brown dye to his beard using the white comb applicator. He looks upwards with a slightly strained or concentrating expression, his lips pursed. His dark, curly hair is visible, as is his clean-shaven chest. The background is a plain, light beige wall with a partial white door visible on the right. The lighting is soft and consistent. A text overlay at the bottom states: 'and see your grays fade into a smooth, natural-looking color.'. The scene emphasizes the process of dye application.
0:10man after dye application towel
A close-up shot features a Black man, likely the same individual from previous scenes, with clean, dark hair and a dark beard and mustache, now appearing to have applied the hair color. He is looking directly at the camera with a slight, knowing smile. He has a grey towel draped over his shoulders, suggesting he has just finished an application or shower. The background is a plain, light beige wall. The lighting is soft and even, highlighting his smooth skin. The scene aims to show the 'after' effect of the dye application, highlighting a natural, rejuvenated look.
0:12hand holding product overview
This is a medium shot, slightly from above, focusing on a hand holding the white 'SIMPLER HAIR COLOR' bottle. The bottle is presented clearly and in focus. The background reveals a clean, white surface with several product-related items scattered, including the black product box, white sachets (possibly containing wipes or gloves), and other components of the hair dye kit. The overall setting suggests a neat and organized product display or preparation area. The lighting is bright and even. A text overlay at the bottom states: 'It's designed for re-use'.
0:13dye re-application showing reusability
An extreme close-up shot focuses on a hand pressing the top of the 'SIMPLER' dye bottle to dispense the product onto the white comb applicator. This time, a mixture of two distinct shades of brown dye (a lighter and a darker tone) is being dispensed, implying versatility or different color options. The background is a warm, light brown wooden surface, possibly a floor or countertop. The lighting is directed, highlighting the product and the action. A text overlay at the bottom reads: 'with one can lasting as many uses'. This scene emphasizes the product's reusability and potential for customized color application.
0:15man with product box vs drugstore dye
This scene employs a vertical split screen. The top half shows a Black man (the same as in previous scenes) in a medium close-up, smiling confidently and holding up the sleek, black 'SIMPLER' product box. He is wearing a black t-shirt, standing in front of a white door. The bottom half of the screen contrasts this with a wide shot of a retail shelf filled with messy, damaged, and possibly leaking traditional drugstore hair dye boxes, highlighting the 'mess' aspect. The drugstore products are dark in color, suggesting traditional black or brown dyes. The lighting is bright in the top half, while the bottom half is typical retail lighting. A text overlay on the split line states: 'as up to four boxes of drugstore dye.'. This visual comparison strongly promotes the product's convenience and cost-effectiveness.
0:17man applying dye to hair close up
A close-up shot of a Black man's head and forehead as he applies the light brown dye to his dark, curly hair with the white comb applicator. His eyebrows are furrowed in concentration, and the skin around his hairline appears clear and unstained. The camera angle is slightly from above. The background is a plain, light beige wall with a hint of a white doorframe. The lighting is soft and even. A text overlay at the bottom reads: 'Plus, it's less likely to stain your skin,'. The focus is on the precision of application and the product's non-staining quality.
0:19man in suit smiling
A medium shot of a Black man in his late 30s to early 40s, now dressed in a sharp black suit jacket over a black t-shirt. He has a confident and broad smile, with his head slightly turned to his left, looking past the camera. His hair is dark and styled, and his beard is neatly trimmed. The background is a pristine white door. The lighting is bright and clean, emphasizing his polished appearance. A text overlay at the bottom reads: 'so you stay clean while your color sets in.'. This scene conveys professionalism and ease of use, suggesting the product allows for normal activities while processing.
0:21east asian man applying beard dye
A close-up shot features an East Asian man in his 30s to early 40s, with short dark hair and a salt-and-pepper beard. He is applying the light brown dye to his beard using the white comb applicator. He is wearing a white t-shirt. The camera is positioned at eye level. The background is a clean, modern bathroom with a white cabinet and a vase with decorative pampas grass. The lighting is bright and even. A text overlay at the bottom reads: 'Most guys say'. The man's expression is focused.
0:22black man applying beard dye upwards gaze
This close-up shot shows a Black man in his 40s to 50s, with a bald head and a neatly trimmed goatee that shows visible gray hairs. He is applying the light brown dye to his goatee area, looking slightly upwards with a neutral expression. He is wearing a dark, long-sleeved shirt and a subtle gold chain. The background is a light-colored wall with a partial glimpse of a wooden ceiling or shelf. The lighting is soft. A text overlay at the bottom reads: 'they love how it looks'. This shot highlights the application process and the product's appeal to diverse users.
0:23man with long beard applying dye before after
A close-up shot features a White man in his 30s to 40s, with a long, dark, slightly graying beard and long dark hair tied back. He is shirtless. Initially, he applies the light brown dye to his beard using the white comb applicator. His expression is neutral and focused. The background is a blurred, light-colored bathroom wall. The scene then transitions to show his hand covering his mouth, revealing a clean, darker beard on the other side, then pulling away to show the full, naturally colored beard, emphasizing the 'before and after' effect. Text overlays appear sequentially: 'NOT TOO DARK', 'NOT FAKE', 'JUST REAL', 'CONFIDENT', 'NATURAL-LOOKING RESULTS'. The lighting is bright and even.
0:25man presenting product box and bottle
A medium shot captures a White man in his 30s to 40s, with a short, graying beard and short hair, standing centered in the frame. He is wearing a reddish-brown t-shirt and has beaded bracelets on both wrists. He first holds up the black 'SIMPLER' product box towards the camera, then swaps it for the white 'SIMPLER HAIR COLOR' bottle, presenting it clearly. The background is a white folding screen with intricate, ornate cut-out patterns, adding a subtle decorative element. The lighting is soft and bright. A text overlay at the bottom reads: 'Try Simpler Hair Color today.'. His expression is serious but positive, indicating product endorsement.
0:27man pointing at product talking
A medium close-up shot shows a White man in his late 20s to early 30s with a short, dark beard and light brown hair. He is speaking directly to the camera, holding the 'SIMPLER HAIR COLOR' bottle in his left hand and gesturing towards it with his right index finger. He is wearing a grey t-shirt. The background is a blurred, light-colored bathroom setting. The lighting is bright and even. A text overlay at the bottom reads: 'Because looking good shouldn't be complicated.'. His expression is engaged and persuasive.
0:29man smiling with product
A medium close-up shot features a White man in his 30s to 40s with dark, neatly styled hair, a short, dark beard and mustache, and striking green eyes. He is holding the 'SIMPLER HAIR COLOR' bottle in his left hand, slightly out of focus, and smiling broadly directly at the camera. He is wearing a black t-shirt. The background is a plain white wall with a faint black element on the left, possibly a chair or bag. The lighting is bright and natural. A text overlay at the bottom reiterates: 'Because looking good shouldn't be complicated.'. His confident and attractive smile emphasizes the positive results of the product.
0:29before after split screen
This scene is a vertical split screen, initially showing the 'BEFORE' state of the first Black man from earlier scenes on the left. He has visible gray in his beard and mustache, with a neutral expression. A black and white background with subtle wavy patterns frames the top and bottom. A vertical white line with a small black dot in the center then slides across the screen from right to left, revealing the 'AFTER' state on the right side. In the 'AFTER' state, the man's beard and mustache are uniformly dark, and he is smiling broadly, looking directly at the camera. Text overlays 'BEFORE' and 'AFTER' appear sequentially as the line moves. The background for the man remains a plain, light beige wall with a white door. This side-by-side comparison starkly showcases the product's effectiveness.
0:34product box on patio ground
An outdoor shot from an overhead perspective, looking down at a sleek, black 'SIMPLER' product box resting on light grey concrete. The box is positioned near a border of decorative light brown and white pebbles, interspersed with larger, irregular reddish-brown stepping stones. Lush green foliage is partially visible in the background, out of focus. The lighting is natural daylight, casting clear shadows and highlighting the texture of the stones. A text overlay at the top reads: 'FREE SHIPPING! RIGHT TO YOUR DOOR'. The scene suggests convenience and direct delivery.
0:37call to action graphic
The final scene is a static animated graphic. It features a circular frame in the center, showcasing the white 'SIMPLER HAIR COLOR' bottle alongside the white comb applicator on a white surface, against a dark grey background. Below this circle is a prominent, bright green rectangular button with the text 'BUY NOW!' and a white cursor icon pointing to it, suggesting interactivity. The entire graphic is set against a dynamic background of swirling, glossy black and dark grey abstract shapes, creating a luxurious and modern feel. Additional text appears sequentially at the bottom: 'Make it simple' and 'go Simpler.', followed by 'SIMPLER HAIR COLOR'. The overall color palette is monochromatic with a pop of green from the button, and the mood is sleek and promotional.
