0:00initial hair concern
A young woman is featured in a medium close-up shot, looking directly into the camera with a friendly expression. She uses both hands to run through her long, dark, wavy hair, subtly revealing some grey strands at her roots and temples. The background consists of a plain, light-colored shower curtain, suggesting a bathroom setting. The lighting is soft and even, originating from the front, casting minimal shadows and highlighting her facial features. Her facial expression shifts from a slight frown of concern to a warm smile as she speaks. Dominant colors are her dark brown hair, fair skin with a natural blush, and the muted white/grey of the background. Text overlays appear and disappear, conveying her dialogue. The camera remains static throughout this segment.
0:05describing past hair issues
The scene continues with a medium close-up of the same young woman, still in a bathroom setting with a light-colored shower curtain behind her. She maintains eye contact with the camera, speaking earnestly. Her hands are actively involved, gently parting her hair to expose her scalp, emphasizing the areas she's discussing. Her expression is more serious and empathetic, recounting past negative experiences with hair coloring. The lighting remains soft and even, illuminating her face and hair without harsh shadows. The dominant colors are the rich brown of her hair, the peach tones of her skin, and the neutral background. Text describing her past hair issues is overlaid on the video. The camera holds a steady, static position.
0:08sensitive skin struggle
This is a tighter close-up on the young woman's face, highlighting her expressions as she discusses her sensitive skin. Her forehead is furrowed slightly, conveying a sense of past struggle, but her tone is optimistic. The background is a slightly blurred, light-colored wall or shower curtain. The lighting is consistent, providing a bright and natural illumination that emphasizes her eyes and the gentle blush on her cheeks. She looks directly into the camera, using subtle head movements to punctuate her words. The color palette is dominated by her natural skin tones and dark hair, set against a muted, light background. Text indicating her struggle with sensitive skin appears on screen. The camera remains static, focusing solely on her facial expressions.
0:11introducing product initial
The scene shifts to a medium shot of the young woman holding a white, cylindrical product bottle with a black cap. She is positioned slightly off-center, holding the bottle up towards the camera to display its label. The background is the familiar light-colored shower curtain, maintaining the bathroom setting. The front lighting is bright and even, ensuring the product is clearly visible. She has a pleasant, slightly expectant expression as she introduces the product. The color scheme features the clean white of the bottle, her light blue top, and the neutral background. Text identifying the product name is displayed. The camera is static, focused on both the woman and the product she's presenting.
0:13product close up overlay
This is a medium shot focusing primarily on the white product bottle, which is held by a hand. A prominent graphic overlay of the 'SIMPLER HAIR COLOR' logo, in black and white, covers a significant portion of the screen, reinforcing the brand identity. The background is blurred, maintaining the light bathroom ambiance. Bright, even lighting ensures the product's details and the overlay are sharp. No distinct action occurs beyond the static display of the bottle and graphic. The color palette is minimalist, dominated by white and black from the product and logo, with subtle hints of the background. Text from the previous segment is still displayed. The camera remains static.
0:14dispensing product comb close up
An extreme close-up focuses on a hand dispensing hair color product onto a white comb. The product, a light brown/beige mousse, emerges from the white bottle's nozzle and settles onto the comb's teeth, showing its thick, non-drip texture. The background is completely out of focus, suggesting an intimate focus on the application process. Bright, direct lighting highlights the product's consistency and the intricate details of the comb. The action is precise and controlled, demonstrating the ease of application. The color palette is primarily composed of the white comb and bottle, and the creamy, light brown hair color. Text is overlaid, explaining the product's nature. The camera is static, capturing the meticulous process.
0:15product as hair care
The young woman returns in a medium close-up shot, holding the white product bottle in her left hand. She looks directly at the camera, talking with a clear and confident demeanor. The light-colored shower curtain provides a clean background. The front lighting remains bright and even, highlighting her expressive face. She subtly gestures with her free hand to emphasize her points about the product's benefits. The color palette features the white product bottle, her light blue top, and her dark hair, creating a clean and fresh aesthetic. Text about the product being hair care with color is displayed. The camera maintains a static position, allowing the viewer to focus on her explanation.
0:16detailing ingredients
In a medium close-up, the young woman meticulously examines the product bottle, turning it in her hands to show different angles while talking. Her gaze is directed at the bottle, and she points to its label, though the specific ingredients are not legible to the viewer. The background is a consistent light-colored shower curtain. The bright, even front lighting illuminates the bottle and her hands, making the product details appear crisp. Her expression is focused and informative as she highlights the nourishing ingredients. The color palette is dominated by the white of the bottle, the dark brown of her hair, and her light blue top, creating a clean and functional visual. Text overlays her dialogue about avocado and coconut oil. The camera holds a static shot, allowing for a detailed view of the product interaction.
0:19sensitive scalp solution
A close-up shot frames the young woman's face as she speaks directly to the camera, emphasizing a key benefit of the product. She points a finger towards her scalp and temples, indicating the area the product is designed for. Her expression is one of relief and satisfaction, subtly conveying a past problem now solved. The background is a softly blurred light surface. The front lighting is bright and consistent, enhancing her facial features and the natural warmth of her skin. The color palette focuses on her dark hair, fair skin, and the neutral background. Text overlays highlight the product's suitability for sensitive scalps. The camera maintains a static position, drawing attention to her direct address and demonstration.
0:20dispensing product comb application
The scene shows a close-up of the young woman's hands expertly dispensing the hair color mousse onto the white comb. The mousse, a creamy light brown/beige, flows steadily from the bottle onto the comb's teeth, which are visible against her dark hair. Her facial expression, partially visible in the upper frame, is focused and content, showcasing the ease of the process. The background is a soft, blurred light wall. Bright, even lighting illuminates the product and the application tool, emphasizing their texture and clean usage. The action is smooth and deliberate, highlighting the user-friendly design. The color palette is dominated by the white comb and bottle, the light brown mousse, and her dark hair. The camera maintains a static, slightly high-angle view, capturing the interaction between product and tool.
0:21ease of use demonstration
In a medium close-up shot, the young woman holds up the white comb, now loaded with the light brown/beige hair mousse, towards the camera. A wide, satisfied smile spreads across her face, conveying the simplicity and ease of the product application. The background is a soft, light-colored wall, typical of a bathroom. The front lighting is bright and even, highlighting her cheerful expression and the creamy texture of the mousse on the comb. Her action is to simply present the loaded comb, reinforcing the idea of effortless preparation. The color palette is light and clean, with the white comb and mousse contrasting with her dark hair and light blue top. Text indicating the ease of use is overlaid. The camera remains static, capturing her joyful reaction to the simple process.
0:23hairline problem area
The scene features a close-up, profile view of the young woman, focusing on her hairline and temple. She uses her fingers to part her dark, wavy hair, revealing visible grey strands near her scalp. Her expression is one of mild concern, emphasizing the 'problem area' she's addressing. The background is a plain, light-colored wall, creating a clean backdrop for her hair. The lighting is bright and consistent, clearly illuminating the grey roots. The action involves her manually showing the grey regrowth. The color palette highlights the contrast between her dark brown hair and the lighter grey strands, set against her fair skin. Text overlays identify her hairline as her biggest problem area. The camera remains static, providing a clear and honest depiction of her hair before coloring.
0:26applying product no smell
In a close-up profile shot, the young woman is seen actively applying the light brown/beige hair mousse to her hairline and roots using the white comb. Her movements are deliberate and controlled, ensuring even coverage. Her expression is focused, occasionally glancing towards the camera with a satisfied smile. The background is a clean, light-colored wall, typical of a bathroom. The lighting is bright and even, highlighting the product as it's distributed through her dark hair. The action demonstrates the practical application of the hair color, showcasing the comb's effectiveness. The color palette focuses on the dark brown hair, the creamy mousse, and her fair skin with a healthy blush. Text highlights the absence of a bad smell and the brush's effectiveness. The camera is static, capturing the detailed application process.
0:32product texture no drips
An extreme close-up shot focuses on the white comb, now loaded with the light brown/beige hair mousse, held vertically. The mousse appears thick and uniform, clinging to the comb's teeth without any sign of dripping. The background is completely blurred, with a hint of muted green and grey from what could be towels, emphasizing the product itself. Bright, soft lighting illuminates the texture of the mousse, showcasing its creamy consistency. The action is static, purely designed to display the non-drip quality. The color palette is minimalist, featuring the white comb and the light brown mousse against the indistinct background. Text directly highlights the texture and lack of drips. The camera is static, providing a clear visual demonstration of the product's physical properties.
0:35confident non drip application
The scene captures the young woman in a medium close-up, continuing to comb the light brown/beige hair mousse through her long, dark hair. Her back is slightly turned, allowing a clear view of the product being distributed evenly. She looks over her shoulder at the camera with a confident and engaging smile, showcasing her light blue top, which remains pristine. The background includes a white shower curtain and blurred green/grey towels, confirming the bathroom setting. Bright, even lighting highlights the wet, product-coated hair and her comfortable attire. The action emphasizes the mess-free application, as she confidently wears a nice shirt. The color palette features the dark wet hair, the creamy mousse, her light blue top, and the neutral bathroom tones. Text directly mentions her confidence in the product not dripping. The camera is static.
0:40no itching or burning
A close-up shot focuses on the young woman's face and the side of her head, where she's actively applying the hair mousse with the white comb. She glances towards the camera with a reassuring expression, occasionally touching her scalp to demonstrate the lack of irritation. The background is a clean, light-colored wall. The lighting is bright and even, highlighting her skin and the product's application. Her action is to continue combing while subtly checking her scalp. The color palette emphasizes her fair skin, dark hair, and the creamy light brown mousse. Text overlays her dialogue, specifically mentioning no itching or burning, a key benefit for sensitive scalps. The camera remains static, providing a clear and intimate view of her positive experience.
0:42hair mask like application
The young woman is shown in a medium close-up, continuing to comb the hair mousse through her wet, dark hair. She looks directly at the camera, her expression shifting from focused application to one of pleasant surprise and satisfaction. She gestures with her hands to her hair and scalp, illustrating how easily the product feels like a hair mask. The background is the light-colored bathroom wall/shower curtain. The bright, even lighting illuminates her face and hair, showcasing the product's smooth application. The action emphasizes the comfortable and nourishing feel of the product. The color palette includes her dark hair, light brown mousse, fair skin, and light blue top. Text overlays describe the hair mask-like sensation. The camera is static, focusing on her positive reaction and demonstration.
0:45finishing application overhead
In a slightly elevated medium close-up shot, the young woman is seen applying the hair mousse to the top of her head with the white comb. She looks upwards, her focus entirely on achieving even coverage of her roots. Her expression is concentrated and diligent as she works. The background features a white shower curtain and blurred grey towels, confirming the bathroom environment. Bright, even lighting from the front illuminates her hair and the application process. The action shows her nearing the completion of the hair coloring application. The color palette includes her dark brown hair, the creamy light brown mousse, her fair skin, and the neutral bathroom tones. Text confirms she is almost done. The camera is static, providing a clear view of the final stages of product application.
0:47final check post application
The young woman is shown in a medium close-up, having finished applying the hair mousse. She uses both hands to gently massage and inspect her scalp and roots, checking for even coverage. Her expression is one of careful assessment, suggesting she's ensuring the product has been thoroughly applied. The background remains the plain, light-colored shower curtain. Bright, even front lighting illuminates her face and hair, which is now fully coated in the creamy light brown mousse. The action is a final check, indicating the end of the application phase. The color palette focuses on her dark, product-covered hair, fair skin, and the neutral background. No text overlays are present in this brief transition. The camera remains static.
0:49post color reveal shine
In a medium close-up shot, the young woman presents her freshly colored and styled hair. Her dark, wavy hair cascades around her face, appearing noticeably shinier and healthier than before. She beams a wide, confident smile directly at the camera, visibly pleased with the results. The background is the familiar light-colored shower curtain, suggesting the transformation occurred in the same bathroom setting. Bright, even front lighting enhances the natural luster of her hair and the radiant glow on her face. Her action is to proudly display her hair, looking incredibly happy. The color palette features the rich, deep brown of her hair, her fair skin with rosy cheeks, and the light blue of her top. Text highlights the shine, softness, and healthy appearance. The camera remains static.
0:51rich natural vibrant color
The young woman is shown in a medium close-up, still with her freshly colored dark hair. She looks directly at the camera, gesturing towards her hair and roots with her hands, enthusiastically describing the color's quality. Her expression is animated and satisfied, radiating confidence in the product's results. The background is the light-colored shower curtain. Bright, even front lighting emphasizes the depth of her hair color and her clear complexion. Her action involves both speaking and physically showcasing her roots and the overall richness of her hair. The color palette highlights the deep, natural brown of her hair against her fair skin and light blue top. Text describes the color as rich, natural, and vibrant, and introduces the 'before' comparison. The camera remains static.
0:55split screen before after
This scene is a split-screen comparison, with the young woman's face and hair shown in two halves. The left side displays her 'before' hair, clearly showing visible grey roots and lighter strands around her temple. The right side shows her 'after' hair, where the roots are uniformly covered in rich dark brown color, matching the rest of her hair. Both sides maintain a close-up profile view. The background is a consistent light-colored bathroom wall/shower curtain. The lighting is bright and even on both sides, allowing for a clear and direct comparison. Her expression on both sides is natural and focused, allowing the hair transformation to be the central point. The color palette juxtaposes the grey and dark brown hair, highlighting the product's effectiveness. Text overlays state that the grey hairs are 'totally gone'. The camera is static, presenting a direct visual testament to the hair color's ability to cover grey.
0:58no stains or irritation
In a medium close-up, the young woman looks directly at the camera with a satisfied and pleased expression. She gestures towards her hair and scalp, confidently emphasizing the lack of irritation or stains. The background is the light-colored shower curtain, consistent with the bathroom setting. Bright, even front lighting illuminates her face, showcasing her clear complexion. Her action is to speak and gesture, reiterating the product's gentle nature. The color palette includes her dark, freshly colored hair, her fair skin, and the light blue of her top. Text highlights the absence of stains or irritation. The camera remains static, capturing her final positive testimonial.
1:01final hairline check post color
The final scene presents a close-up, profile view of the young woman, who gently touches her freshly colored dark hair near her temple and hairline. Her action is to confidently run her fingers through her hair, demonstrating the softness and natural feel without any visible irritation or residue. Her expression is one of calm satisfaction and assurance, confirming the positive experience. The background is a plain, light-colored wall, providing a clean focus on her hair and face. The lighting is bright and even, highlighting the uniform dark color of her hair and her clear skin. The color palette emphasizes the deep brown of her hair against her fair complexion. No text overlays are present. The camera remains static, concluding the video with a final, tangible demonstration of the product's quality.
